SAP, Sponsored Content and Transparency - an Impromptu Debate with Jonathan Becher, SAP CMO - a podcast by Jon Reed

During this landmark discussion, for the first time Jonathan Becher, SAP CMO, talks publicly about SAP's approach to sponsored content, transparency, + employee blogging. An impromptu debate with Jon Reed of JonERP.com for the JonERP videocast series.

Further episodes of SAP and Enterprise Trends Podcasts from Jon Reed (@jonerp) of diginomica.com

Further podcasts by Jon Reed

Website of Jon Reed