Podcasts by Scale or Die

Founder Fridays: Why core values are your secret weapon from 2023-12-13T15:33:27.518852

On Founder Fridays, Dave weighs in with what's going through his mind as he grows Proof. This week we'll cover core values in-depth. Dave talks about why core values are important (even at an ea...

Founder Fridays: Confessions of a recovering MRR-obsessed startup from 2023-12-13T15:33:27.514478

As a software startup, you can be focused on a lot of things: customers, revenue, churn, or even competitors. The focus you decide on helps dictate both the culture and direction of your busines...

Founder Fridays: Marketing 3.0&how we increased our demos 54% and new trials 27% by creating delightful experiences pt. 2 from 2023-12-13T15:33:27.503403

The Internet has changed a great deal over the past decade, and it's about time for marketing to catch up. In this episode, Dave continues his talk from last week on why Marketing 3.0 is an era ...

Founder Fridays: Inside Y Combinator — how we got in, what it's really like, and is it worth it? from 2023-12-13T15:33:27.499204

In this episode, Dave opens the door on Proof's experience at Y Combinator (Proof is a YC Winter 18 grad). He'll talk about why he decided to apply to the notorious accelerator, why Proof didn't...

Founder Fridays: How we launched this podcast&made our first brand play from 2023-12-13T15:33:27.487744

In this episode, Dave is joined by his first guest, Ben Johnson, the wizard behind Proof's content to discuss the launch of this very show. They'll talk through the concept of the show, the goal...

#08: Tyson Quick on moving Instapage upmarket&growing Enterprise revenue to 20% of ARR from 2023-12-13T15:33:27.484

Instapage started in 2012 as a SaaS solution for easily creating landing pages at scale. Today, they are a company of 170 employees with 4 global offices, 15k customers, and a whole host of offe...

#10: Kieran Flanagan, VP of Marketing @ Hubspot, on SaaS, Scaleups, and Startups from 2023-12-13T15:33:27.474081

If there’s a company that knows the playbook for Growth, it very well might be Hubspot. In 13 years, they’ve scaled to one of the biggest names in marketing & sales and joined the ranks of s...

#12: Brian Balfour of Reforge on Flywheels, Funnels, and the Future from 2023-12-13T15:33:27.466880

Are funnels dead? David McClure's famous AARRR funnel framework has been the guide book for growth strategies for years — the problem is McClure's funnel framework is nearly 11 years old!

Founder Fridays: How to host epic team retreats from 2023-12-13T15:33:27.454953

Next Monday marks the beginning of Proof Camp — one of my favorite weeks of the year. We host team retreats like this twice per year, and I'm excited to share the full details of how we think ab...

Product Launch 3: Building a Founder-Led Sales Process from 2023-12-13T15:33:27.437152

Founder and sales rep? How does that combo sound?

This week I put on my sales hat as we built out a sales process for our 2 new products.

I want to share with you the 3 key thought...

#14: Guillaume Cabane: The Man Behind Drift&Segment's Explosive Growth from 2023-12-13T15:33:27.426638

As the growth mind behind Mention, Segment, and Drift, Guillaume Cabane has helped scale some of the most successful B2B brands in the world. In our interview, Guillaume dives into the value of ...

Product Launch 4: You win the launch before you launch from 2023-12-13T15:33:27.422503

In this week’s episode, I’m subbing in my good friend and co-founder, Chris Hull. While I’ve been focused on leading the Product Team for our Lifecycle Campaigns product, Chris has been helping ...

#16: Peep Laja, Founder @ CXL, on a decade long career pioneering CRO from 2023-12-13T15:33:27.413952

Ever been overwhelmed while trying to figure out exactly what to test on your site? You’re not alone. Every time you go online to Google “conversion optimization,” you’ll see thousands of sites ...

#18: Eric Siu, CEO at Single Grain, on the most effective content marketing strategies for crazy traffic from 2023-12-13T15:33:27.404996

Eric runs Single Grain, the digital marketing agency running paid traffic, SEO, and content campaigns for many of the biggest names in tech (such as Uber, Salesforce, and Lever!) Eric is also th...

#23: Ed Fry, Growth at Paddle, on the future of data&personalized experiences from 2023-12-13T15:33:27.384852

For the past 6 years, Ed Fry has been working in B2B companies such as Hubspot, Hull.io, and Inbound.org. Shortly after our interview, Ed started working as a  SaaS growth consultant and now wor...

#24: Bryn Jones, CEO @ PartnerStack, on how to build a profitable partner program from 2019-12-17T12:00:11

On average, 30% of revenue for SaaS companies comes from partner programs. And huge publicly traded companies such as HubSpot and Shopify rely on their partner channels for nearly 40% of their r...

#22: Kirsten Newbold-Knipp, on aligning sales&marketing from 2019-11-26T11:00:20

Kirsten Newbold-Knipp, an original member of the Hubspot mafia (listen in for details), shares her in-depth knowledge of how to better unite sales and marketing teams. She’ll share her insights ...

#21: Frank Barry, COO of Tithe.ly, on building SaaS for a non-traditional industry from 2019-11-12T11:00:08

Tithe.ly is a SaaS business that’s going after a huge, but underserved market: churches and religious institutions. 

And for the past several years, the business has been growing like craz...

#20 Jonathan Kim, CEO @ Appuces, on leaving Hubspot to build the product-led growth platform from 2019-10-29T11:00:08

5 years ago, Jonathan Kim started Appcues to help product and growth teams create more relevant onboarding flows. Today, Appcues serves over 1000 customers and has grown to nearly 70 employees. ...

#19: Laura Roeder, founder of MeetEdgar, on creating a SaaS business that works on your own terms from 2019-10-15T11:00:06

Running a business and running a family is no easy task. But Laura Roder manages to do both — and she has some great insights on how to be a full-time parent, an entrepreneur, and continue to ha...

#17: Ian Blair, the 26 year-old CEO, who built a multi-million dollar app development agency from 2019-09-17T11:00:16

Ian Blair, Co-Founder and CEO of BuildFire, isn’t your average SaaS CEO. Ian is like the Dos Equis man (the most interesting man in the world) of SaaS. Ian’s definition of fun ranges from drivin...

#15: Chris Savage, CEO of Wistia, the company that helps businesses use video better from 2019-08-20T11:00:28

Our interview with Chris covers a whole lot: from his relationship with his co-founder (who also happens to be his freshman year college roommate) to the many risks he's taken over the years to ...

Product Launch 2: How To Get Juicy Customer Feedback For New Products from 2019-07-26T11:00:05

I’ve had a product development metamorphosis. Our Proof team is in the middle of a 6-week product launch challenge. And this week is all about product feedback!

In the episode, I will wal...

#13: Mathilde Collin (CEO @ Front) on radical transparency and company culture in 2019 from 2019-07-23T11:00:05

Mathilde Collin is pioneering the fight for radial transparency among SaaS businesses around the globe. Her shared inbox startup, Front, is reinventing email for the way teams work by introducin...

Product Launch 1: Operation Kickflip - Zero to Launch in 6 Weeks from 2019-07-19T10:00:11

I’m going to get very vulnerable with you here and share a story of how we missed the mark. We’ve been building a tool to help you create a remarkable website experiences but somewhere along the...

Founder Fridays: How to build a great co-founder relationship in business and in life from 2019-07-12T11:00:02

Doing business with your best friends — does it work? People have strong opinions about never doing business with friends. I disagree. Having a great co-founder relationship has been one of the ...

Founder Fridays: Why we changed our core values and mission this year from 2019-06-28T11:00:17

On the podcast, I've talked a lot about how core values are incredibly important when you're building a business. It's what separates you from competitors, and what attracts people to your missi...

Founder Fridays: Breaking 80 — how to hit goals faster&easier from 2019-06-21T11:00:09

I've been golfing for years now. And despite hours and hours of practice & time on the course, I had never shot below 80. It's been frustrating.

This year, in anticipation of a trip t...

Founder Fridays: "The Board Man gets paid" from 2019-06-14T11:00:14

All week, I’ve been telling our team, “The Board Man gets paid!” I love that quote. But what does it mean? Kawhi Leonard is an NBA player that just took the Toronto Raptors to the Finals and won...

#11: Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth from 2019-05-21T11:00:01

Customer.io is a SaaS product that allows companies to create, manage, and send all of their messages between their apps & their customers. The software solves a common headache by providing...

Founder Fridays: The NEW way we build product at Proof from 2019-04-26T11:00:04

Building great product is everything. Get it right, you'll win beyond your wildest dreams. Get it wrong, and life is painful. I've experienced both. One thing that's been a huge learning lesson ...

#09: Casey Armstrong, on growing SaaS for eCommerce (lessons from BigCommerce&ShipBob) from 2019-04-23T11:00:02

Casey Armstrong is the CMO at Shipbob, an end-to-end fulfillment solution that brings the same 2-day shipping you know and love from Amazon to a wider array of businesses. Previously, Casey was ...

Founder Fridays: Critical lessons from bootstrapping SaaS (live from Traffic&Conversion 2019) from 2019-04-19T11:00:10

At this year's Traffic & Conversion Summit in San Diego, Dave sat down with Garrett Holmes, Director of Content at Digital Marketer to discuss Proof's growth to date. This episode includes t...

Founder Fridays: The most formative books I've read this year (+3 books I hated) from 2019-04-12T11:00:13

Dave is an avid reader — powering through about a book per week. In this episode, he'll chime in with his favorite reads from the last year and how they've affected his thinking at Proof. Plus, ...

Founder Fridays: The 7 keys to why Proof has been successful from 2019-03-30T04:38:50

In this episode, Dave reflects on the key reaons Proof has achieved $200,000+ MRR, raised capital through the top startup accelerator Y Combinator, and has built a business he loves with his be...

#07: How to dominate a crowded market with brand, customer obsession, and UX — Sujan Patel, CEO of Mailshake from 2019-03-26T18:00:12

Sujan Patel is one of the biggest names in the growth and content marketing world. For the past 13 years, he has led digital strategy for clients such as Salesforce, Mint, Zillow, LinkedIn, and ...

Founder Fridays: The 7 biggest mistakes I've made while growing Proof from 2019-03-22T17:04:02

In this episode, Dave gets vulnerable. He reflects on the biggest leadership and company mistakes he's made while growing Proof — blunders in growth, communication, hiring, product, strategy and...

Founder Fridays: First principles thinking&how to problem solve like the smartest people in the world from 2019-03-15T17:44:40

In this episode, Dave covers First Principles Thinking in-depth and how he's used it over his career as an entrepreneur. This is a strategy employed by Elon Musk, Ray Dalio, and others — and it'...

#06: Wade Foster, CEO of Zapier, on flywheels, early user acquisition, and self-improvement on the way to $35MM ARR from 2019-03-12T13:31:42

Have you ever tried to save an email to Evernote? Fire a Google Calendar from a Slack message? Getting programs to talk to each other without direct APIs used to be a nightmare. And then came Za...

#05: LawnStarter’s road from TechStars to leading lawn marketplace from 2019-02-26T12:00

After going through TechStars in 2014, LawnStarter Lawn Care has scaled into the leading online name in lawn care. Ryan Farley, LawnStarter's co-founder and...

Founder Fridays: Marketing 3.0&how to win in the Experience Era pt. 1 from 2019-02-22T12:00

The Internet has changed a great deal over the past decade, and it's about time for marketing to catch up. In this episode, Dave chimes in on why Marketing 3.0 is an era in which every person ha...

Founder Fridays: 7 shifts I've made from marketer to CEO from 2019-02-15T12:00

As Proof has grown from 3 friends working out of a basement in Maryland to a company of 15 working in downtown Austin, Texas — Dave has had to change the way he thinks. It's no longer a situatio...

#04: Brian Moran’s secret to paid traffic and massive growth at SamCart from 2019-02-12T12:00

When Brian Moran was growing up, his father gave him a piece of advice that stuck with him: learn to sell. After playing collegiate baseball, studying marketing, and running two online businesse...

#03: Nathan Barry, CEO of ConvertKit, talks failed experimentation, the value of word of mouth, and growing his business to $1.2MM MRR from 2019-01-28T16:10

Nathan Barry isn't the typical startup founder. His company is based outside of a major tech hub (he lives in Boise, Idaho), he's bootstrapped his business to ~$1.2 MM in MRR, and he's as transp...

#02: Ankur Nagpal, founder of Teachable, on doing things that don’t scale, community building, and achieving 3x growth from 2019-01-28T16:05

In four short years, Teachable has grown to over $1 million of monthly revenue and last year, they helped their creators sell close to $190 million in courses. One of the most unique aspects of ...

#01: David Cancel, CEO of Drift, on the importance of brand for startups in 2019 from 2019-01-28T16:00

Drift is a company that we've been intrigued by for a long time. In this episode, David Cancel (also known as the uncle, D.C., or the GOAT) gives us his learnings from his 20+ year career as a s...

#00: Introducing Scale or Die, the new growth marketing show from Proof from 2019-01-24T17:15

In the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the wo...