Made To Stick: Crafting Memorable Messages; and Cycling For Days On A Gallon Of Gas - a podcast by Scientific American

In this episode, Stanford University's Chip Heath talks about his book Made To Stick, which discusses the secrets behind crafting messages and ideas that capture the imagination; and Nick Goddard discusses the experiment he did to find out how far he could bike on the energy equivalent to that in a gallon of gasoline. Plus we'll test your knowledge about some recent science in the news. Websites mentioned include www.madetostick.com; /www.transalt.org; www.betterworldclub.com

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