#076: Candy Kittens Founders Jamie Laing&Ed Williams - a podcast by Alex Chisnall

"So I was in New York at the time filming & Ed phoned me up..and it was our first big one...and you could walk into the shops and see your own brand there on the shelves...& that was so significant at that time as we would have had another two or three months...before we went bust."

I talk to the founders of Candy Kittens about their health conscious sweets that aren't just for kids.

Candy Kittens was an idea that Made In Chelsea star Jamie Laing originally had but, after meeting entrepreneur Ed Williams they pivoted from sweet shops to packets of sweets, and after five years are stocked everywhere from Top Shop to Tesco's.

We cover everything from how they grew their brand through social media and the Candy Kittens army, through to how it's better to be an entrepreneur working for yourself - than building someone else's dream.

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