#131: Breakthrough To The Life You Deserve with Andy Harrington - a podcast by Alex Chisnall

"I ended up having a one-to-one experience myself with this exercise - pair up with a stranger and look into their eyes - I'm introverted, generally speaking. I didn't have a partner, I thought I'll sit this one out and it struck me the only person in the room who didn't have a partner was Tony Robbins so I walked up and suggested maybe he be my partner and he agreed and we had this eye contact moment for about 5 minutes and I was crying and screaming with gratitude for what he'd done and thought "you know what Andy, I know you don't know what he knows, I know you don't know you can do this but this is your moment." 

"Can I, within a year, correct a whole new business and build up the same level of income I've now got in this other business in a year. I didn't quite pull it off to be fair, I was a bit lower but I had enough momentum to get there fairly quickly after that." 

"I discovered over the years that most clients are actually afraid of the solution, not the problem. And the reason is they live with the problem, they've got coping mechanisms for that but the solution carries with it the fear, the risk of loss and rejection and failure, now you see that is scary. So for me, it's influencing things - that's the greatest skill - and that's not about being manipulative, it's not about getting them to do something you want them to do, it's about generally finding out where somebody is right now and where do they want to be and how do I bridge that gap between A and B, with my product or service and how do I convince and influence them to walk across my bridge between A and B so that they will buy from me." 

"What people need to do that don't have the pockets of Nike is realise is you don't need to be famous for 50 million or 5billion people you can be famous for 5,000 people actually and still create a very good business and build that 5,000 strong community of people."

"The answer is content. the content today is not "buy my stuff, buy my stuff" it's one of 3 things. Content is either E for educational, E for entertaining or E for emotional." And actually, if you can create bits of content for all 3 they get shared a lot more. So, I want people to realise that today, the tools, the infrastructure to get you 'out there' are within your grasp."

Welcome to episode #131 of #Screwitjustdoit. On today's show, I welcome Andy Harrington, Sunday Times bestselling author of 'Passion into Profit' and Founder of the Professional Speakers Academy and the Public Speakers University. 

Andy is an award-winning entrepreneur who has shared the stage with the likes of Tony Robbins, Sir Richard Branson, Steve Wozniak and two US Presidents.

He's improved the performance level of thousands of people around the World including Hollywood movie stars, premiership football players and top CEOs of bluechip organisations.

I've been a huge fan of Andy's ever since reading his Passion into Profit book a few years back and currently, I'm rereading it as I'm looking to put the finishing touches to our Podcasting Academy.

Hope you enjoy this as much as I did, let's Start-Up! 

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