#258: How to Build a Loyal Email List - with Mark Masters - a podcast by Alex Chisnall

Welcome to Episode #258 with Mark Masters, the owner of the content marketing consultancy, the ID Group. He also runs the awesome website You Are The Media.

During this episode, Mark and I will be talking about How to Build a Loyal Email List. But before you can build thousands of followers, it is important to start with the first ten people. And focus on that first ten followers. We will be discussing:

• The 14 steps on how to build loyal subscribers
• How consistency and persistency are the key to having a loyal audience
• The importance of making a habit in asking people around
• The importance of always thanking the people who subscribes to you. The personalized the message, the better
• The 80-20 Rule (80% content or topics and 20% selling)
• The importance of keeping your emails as simple as possible

Some helpful links:

• Join the You Are The Media community here
• Check out the Upscribe website here
• Check out the Bonjoro website for video messages here
• Subscribe here
• Some book recommendation: Fanocracy by David Meerman Scott

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