#302: £6,000 to £100 Million: How Rebranding can Help Elevate your Business - with Adam Rossiter and Elliot Dawes - a podcast by Alex Chisnall

Welcome to Episode #302: £6,000 to £100 Million: How Rebranding can Help Elevate your Business, with Adam Rossiter and Elliot Dawes, Founders of bulk.

Founded in 2006, bulk has achieved industry leading growth; both in the active nutrition sector and in wider eCommerce. bulk boasts one of the most extensive ranges of award winning products with unrivalled formulations across sports nutrition, health & wellbeing, and functional foods.

During 2019 bulk expanded its vertically integrated operations with the addition of a brand new DC in Poland, enhancing service and growth capacity across mainland Europe. 2020 added investment in a second state of the art manufacturing facility to this location.

In 2021 bulk will surpass a £100m+ annual revenue milestone, continuing the high growth trajectory aligned with our brand vision.

During this episode, we will be talking about:

• - How having a wide range of products is a good setup to be pandemic proof in business as you can refocus your sales in sectors that are less affected in terms of consumers' priorities, raw materials and logistics.
• - Why you should always find ways in doing things better than the competitors to stay ahead and stay relevant with your consumers.
• - Finding the middle ground between sustainability and quality is tough but there is a way as long as you are determined and keep pushing forward.

Learn more about the content discussed in this episode:

• - Visit bulk website here.
• - Connect to Adam and Elliot via their LinkedIn pages here and here.
• - Follow their Instagram page here.

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