#316: Why Automation is Crucial in Growing Your Business - a podcast by Alex Chisnall

from 2021-02-24T00:01

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Welcome to Episode #316, with Matthew Barnett, Founder of Bonjoro, the world's first customer delight platform to help great teams build real relationships with their customers at scale.

Matt, A British/Australian designer, launched Bonjoro from a sales hack for his first business, where Matt would send every new lead a personal video to delight and surprise them. That hack overtook the original business in 12months, as 1000’s more companies came on board to personalize their customer journeys at scale. Matt’s love of building great products is only surpassed by his total commitment to building great business culture, and Matt asserts that Bonjoro’s “customers as friends” culture has been the main driver for the businesses success. His goal is to be the next Zappos, to be most loved brand in the world.

During this episode, Why Automation is Crucial in Growing Your Business, we talk about:

Making a mistake is not always a bad thing. The silver lining is that you learn something so you can improve yourself and reposition your strategies to achieve your goals.
Automation is key in growing your business. You need to concentrate on things that cannot be automated.
Being successful in a business is not just talent and skills. It's luck and perfect timing as well.