#346: Scaling Up International Markets - with Mrs Rodial Maria Hatzistefanis - a podcast by Alex Chisnall

from 2021-06-09T00:01

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Welcome to Episode #346: with Maria Hatzistefanis, Founder of the ground-breaking skincare group, Rodial.

During this episode, we talk about expanding your business in international markets. Here's some highlights:

  • Expanding your business to international market needs to have the right infrastructure and resources.
  • When you want to market internationally, remember that different parts of the world has different preference. You have to cater to the different needs of your different markets.
  • It's good to hire locally to understand the market more - how consumer shops, how the store operates, what the customers wants and ask and how they shop differently.
  • Biggest lesson of the pandemic is to pay attention to your digital marketing, your website.
  • Interacting (listening and communicating) to your target audience, is the best way of knowing your market.

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Learn more about the contents discussed in this episode:

Further episodes of Screw It Just Do It with Alex Chisnall

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