#398: Launching a Game Changing Drinks Company - with Claire Warner - a podcast by Alex Chisnall

from 2021-12-08T00:00

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Welcome to Episode #398: with Claire Warner, co-Founder of Æcorn Aperitifs.
 
During this episode, we talk about how she launched Æcorn Aperitifs, a range of non-alcoholic aperitifs, together with her co-Founder Ben Branson and here are some highlights.
  • Bitter flavors triggers the endorphin system and that's why alcoholic drinks are powerful bonding lubricant for humans.
  • Forcing creativity doesn't work. Your brain needs peace and quiet to stimulate creativity and create something innovative and new.
  • The aim is not be just a good brand but rather to be an impactful brand. Create meaningful contents to have meaningful connections with your consumers.
 
Sponsored by Molten: The investment platform for the visionaries who invent the Future.
 
Learn more about the contents discussed in this episode:

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