Trailer for #308: Building a Business by Connecting the Past, Present&the Future - with Ian Holdcroft - a podcast by Alex Chisnall

Welcome to the trailer for Episode #308: Building a Business by Connecting the Past, Present & the Future with Ian Holdcroft, co-Founder of Shackleton, British-designed expedition-grade performance apparel.

In this Wednesday's episode, we will be talking about:
- How to combat the paralysis of decision making by remembering the 40-70 Rule. If you get to 40% confirmation, start. Don't wait to to reach 70% confirmation because that is too late.
-What is important with branding is that it's consumer focus - giving the opportunity to your consumer to experience what you are offering.

Join us on Wednesday for the full episode.

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