Episode 4: Sub-site links, custom intent audiences and action extensions - a podcast by Mark Williams-Cook

What's in this episode? Mark Williams-Cook and Rob Lewis will be discussing:

- Sub-site links in Google

Google appears to be testing a new category of 'sub' site links on mobile. Triggered on brand ads, Google offers searchers the opportunity to navigate directly to products from a vertical accordion.

- Google replacing audience keywords with custom intent audiences

Rob will explain the different between audience keywords, custom intent audiences and what it means for advertisers on Google Ads.

- Bing's Action Extensions

Bing has dropped a big new feature that they claim enhances advertiser's click through rates by an average of 20%! We'll find out more about it and how to use it.

You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

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