Episode 89: Google Analytics 4 (GA4) with Simo Ahava and Krista Seiden - a podcast by Mark Williams-Cook

In this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including:

- What are the best new features in GA4?

- How does GA4 handle cookieless users?

- How is GA4 using AI to help marketers?

- What are some alternatives to GA4?

- Why is GA4 more "user-centric"?

- How is the new event model different?

- Will we still be able to get the same segmentation insight?

- Will users be forced onto GA4 eventually?

You can get the full transcription and links to resources at https://search.withcandour.co.uk

Further episodes of Search with Candour - SEO podcast

Further podcasts by Mark Williams-Cook

Website of Mark Williams-Cook