How to create content that stands out with Lily Ugbaja - a podcast by Mark Williams-Cook

In this week's episode, Jack Chambers-Ward is joined by content strategist Lily Ugbaja to discuss how to create content that stands out in the soon-to-be AI-dominated SERPs. Jack and Lily discuss:

• What do we mean by 'the Specificity Strategy'?


• How to find your target audience


• The LEMA framework of content creation

For all of the links, show notes and transcript, go to search.withcandour.co.uk.

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