How to play Google's PPC game with Ashwin Balakrishnan - a podcast by Mark Williams-Cook

Ashwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams.

Topics include:

• How to structure campaigns


• Data inputs and outputs


• Fallout from Google's anti-trust trial


• Auction manipulation


• How to use AI & machine learning in PPC

Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.

Further episodes of Search with Candour - SEO podcast

Further podcasts by Mark Williams-Cook

Website of Mark Williams-Cook