The Dating MBA: When Love Meets Metrics with Lidia Infante - a podcast by Mark Williams-Cook

Lidia Infante joins Jack Chambers-Ward for the most innuendo-filled episode of Search With Candour ever.

Lidia takes Jack through her dating life and how it helped her understand customer journeys and optimisation.

• Understanding the Sales Pipeline: From leads (MQLs, SQLs) to opportunities and closed deals.

  
  



• Choosing a North Star: The guiding metric that shapes your strategy.

  
  



• Iterative Goal-Driven Optimisation: Experimenting with your strategy to impact your north star.

  
  



• Lead Qualification: Identifying and pursuing the right opportunities, be it in love or business.

  
  



• Red/Blue Ocean Strategy: Standing out in a crowded market (or dating pool).

  
  



• How to use these concepts to grow in your career.

  
  

Further episodes of Search with Candour - SEO podcast

Further podcasts by Mark Williams-Cook

Website of Mark Williams-Cook