The importance of cultural understanding in SEO with Sarah Presch - a podcast by Mark Williams-Cook

In this week's episode, Jack Chambers-Ward is joined by Sarah Presch, Digital Marketing Director at Argos Multilingual, to discuss how culture can be an essential factor in marketing & SEO. Jack and Sarah discuss:

• Should you get your content and keywords translated?


• How to be aware of your cultural biases


• How to approach ethnic marketing within your home country


• Understanding different elements of culture 

Check out the full show notes and transcript at search.withcandour.co.uk

Further episodes of Search with Candour - SEO podcast

Further podcasts by Mark Williams-Cook

Website of Mark Williams-Cook