BrewDog: From Salty Sea Dog to Rebellious Beer Captain - a podcast by Dan Murray-Serter, Rich Martell

From salty sea dog to captain of BrewDog in the space of a year. James Watt is the founder of the rocket ship brewery and brand known as BrewDog. Now valued at over $1 billion, this incredible startup began life in co-founder Martin Dickie’s mum’s garage. 
“No one wanted to buy our beer. Everyone told us to make beer with less flavour, with less bitterness, with less hops, that our labels looked stupid, like nobody wanted to know and we were working almost 24/7, sleeping on sacks of malt on the floor, filling bottles by hand, doing deliveries out of the back of my beat up Volkswagen car, and just going absolutely nowhere.”
But it took a meeting with Michael Jackson (no, not that one), a punt at Tesco and playing two high street banks off against each other to give them the kickstart they needed.
Today, BrewDog are well known for their rebellious marketing tactics and have recruited a clan of investors known as equity punks, raising £80 million through a range of clever crowdfunding campaigns. 
But how have they handled the COVID-19 pandemic? What have they done to ensure the nation’s thirst remains quenched - and how the hell have they produced and distributed over 250,000 units of hand sanitizer (free) to the NHS and charities? All the while operating the brewery AND adhering to social distancing measures? 
If you’re an entrepreneur, James has one piece of advice for you: 
“The only logical thing that my useless advice could be is don't listen to advice, which would also apply to this advice just now.”
We chat about:

From rebellious child, to quitting law, to making beer

Overcoming the first disastrous year

Fanvestors - advocate ambassadors AKA equity punk investors

Developing the next generation of leaders from within the company

The importance of culture fit when hiring

Managing BrewDog through the pandemic

Links:

Book - The hard thing about hard things - Ben Horowitz


App - Hop Drop


Want to receive our podcast on a weekly basis? Subscribe to our newsletter!

Further episodes of Secret Leaders with Dan Murray-Serter

Further podcasts by Dan Murray-Serter, Rich Martell

Website of Dan Murray-Serter, Rich Martell