Grace Beverley, 23, author, influencer & founder of TALA & SHREDDY - a podcast by Dan Murray-Serter, Rich Martell

“Both my businesses have really strong values. And those have evolved pretty naturally from my growth coming into those interests of sustainability, of ethics, and saying, well, if I'm consuming something, that's one thing, but if I'm selling it, that's a whole other thing.”
Today’s guest on Secret Leaders is not your average 23 year old. Grace Beverley is a Natwest GBEA Young Entrepreneur of the Year and founder of two brands, Tala and Shreddy. A successful female entrepreneur, Grace is shaking up the archaic business world. With a global reach of over 1.5 million, she’s been named first in Forbes 30 under 30’s retail and e-commerce list, at just twenty-three. 
At The University of Oxford she set up her first company, B_ND, a vegan friendly resistance band company which has since come under the Shreddy umbrella, an app that gives you workout plans you’ll actually like. And Tala, a sustainable activewear brand that is flying off shelves. But that’s not all, she’s also written a book due out in April called, Working Hard and Hardly Working. 
“Everything that we produce is going to be vegan. And that's what we set from the offset. And that was part of our purpose and our pillars and our values. And yet, obviously, that evolved to be so much more than that.”
From influencer, to founding B_ND at The University of Oxford, to becoming CEO of two companies. Today’s episode charts Grace’s entrepreneurial journey, how her personal growth perspective has shaped her businesses, and how she’s learned to be a better leader by saying ‘I don’t know’. 
“I made this commitment a few years ago when I realised that, okay, I have this opportunity here to travel the world and take pictures for a living. And I don't enjoy that.”
We chat about:

The genesis of Tala and Shreddy

Being an influencer

How her two companies overlap

Working Hard, Hardly Working

The gender divide on social media

Why you need to define success for yourself

Links:
Book - Working Hard, Hardly Working

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