Jim Collins - best business author of his generation - a podcast by Dan Murray-Serter, Rich Martell

“Bill [Lazier] would always remind our students, the most important thing is to do work you love, with people you love. And if you do work you love, with people you love, you win.”
Jim Collins is an entrepreneurial researcher, however he’s most well known for being a best selling author of multiple books that frankly, if you're listening to this podcast and you haven't read, you've definitely got your priorities all wrong. 
We celebrate all things entrepreneur on Secret Leaders, having been in the game for almost 10 years ourselves. And one of the first books we ever read, as every budding, new or even seasoned entrepreneur should, was Good To Great. The timeless, classic, entrepreneurial handbook written by two experts. 
Jim’s latest book, Beyond Entrepreneurship 2.0, a revamped and updated version of the original, is an homage to his co-author and late mentor, the inimitable Bob Lazier.
“I asked Bill one day, I said, ‘So what makes a great relationship?’ He says, ‘oh, if you ask each person in the relationship, who benefits more from the relationship, they each independently would say, I do’.”
Jim, by his own definition, is not normal. But then, we argue, what exceptional leader of industry is? That's why we invite people like him onto this show, so listeners can learn all about them. 
And this episode is one of the best. Jam packed full of tasty tidbits and inspiration, you should have your pen ready, because this is bound to fire up your neurons and get your thinking juices flowing. 
“Leadership is a responsibility not an entitlement, or decision, not an accident, a matter of willful action, not genetics, whether you learn to lead greatly in the end, is a choice.” 
We chat about:

Bill Lazier

Writing Good to Great in the spirit of relationships

Level five leaders

The myth of the entrepreneurial temperament 

His encounters with Steve Jobs

The Stockdale paradox

Why Patagonia is such a great company

Links:

Great by Choice: Uncertainty, Chaos and Luck - Why Some Thrive Despite Them All

Beyond Entrepreneurship 2.0

Turning the Flywheel: A Monograph to Accompany Good to Great

Turning Goals into Results: The Power of Catalytic Mechanisms

Good To Great: Why Some Companies Make the Leap... and Others Don't

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