105: Age And Ascend - a podcast by Steve Larsen: Automated Downline Recruiting

Today, I wanna teach you guys a VERY special technique I use… Which you've likely seen before, called Aging and Ascending, and how I do it to my MLM leads.

AGING AND ASCENDING

Recently, I was on a coaching call and there were several hundred people listening…

It's always funny because there's always TWO people in the audience…

The first type of person is the person who's excited to be there.

Maybe they sacrificed a little bit to be there (even if it's on a virtual call) and they're very pumped about it. They're taking notes and they're REALLY engaged.

The second type of person I see showing up to…

• An event
• A coaching call
• Or even just to LIFE

… Is the person who is actively looking for holes and actively looking to discredit what they're being taught.

The mentality of successful people is not knee-jerk skeptic.

https://youtu.be/HIoQe3YLYfA

The reason I'm telling you this is because the thing I'm gonna walk you guys through today about Aging and Ascending leads… It has EVERYTHING to do with how I actually run my business.

I'm begging you, PLEASE don't be the person who's like, "That's not gonna work for me. It's worked for all these other tens of thousands of people, but not me. I'm unique."

**THICK SKIN MOMENT**

CHECK OUT MY VALUE LADDER

I've got a cool piece of paper in my hand…

I want to walk you through is how I actually Age and Ascend my leads through the use of what we call a VALUE LADDER.

This is probably not the first time you've heard this term…

I wanna show you guys how I actually run my business.

I did a podcast episode a little while ago called Info Plus MLM, and that episode is one of the cornerstones of how I run stuff.

Some people say, "No, that's not how it actually is happening."

Go watch major MLMers.

A lot of them have their own info products that are unrelated to the products that they actually sell… Unrelated to the MLM they're in!

We've got INFORMATION… And that could come in the form of:

• Writing a book or an ebook
• Some kind of video course
• Audio training

[If you’re not on YouTube right now, this episode might be helpful for you to check out on YouTube]

What's cool is that when you understand this stuff, it’s not helpful for people unless you're solving legitimate problems.

You cannot survive very long in this game without being legitimate.

THE FIRST TIME I LEARNED ABOUT AGING AND ASCENDING

I'm NOT telling you to go make crap.

Go make things that are awesome.

What we do is we share information and then we lead those people into the downline that we're in. THAT’S how we play the game.

MANY big people play it that way.

I'm NOT the first person to do this.

I just noticed THIS is what big people are doing and I started going it.

I wanna share with you how we take the leads from all this info space and we age and ascend them.

That term comes from a book called DotCom Secrets.

The first time I read DotCom Secrets, I was in the Army.

It was in a 10-day training… I was laying in the dirt, and I had my M-16 in my right hand and DotCom Secrets in my left hand.

I was reading DotCom Secrets and I'd laid down my weapon, pull a pen from the pen slots in the forearm of my uniform and take notes.

One of the concepts in that book is called Aging and Ascending.

Let's say that you get 100 people who come to you and say, "You know what? I'm interested interested in whatever MLM you're in."

How many of them do you think are gonna join right off the bat?

Let's say 10% of these people actually do something.

If you get 10 people, that leaves 90 people who did not take action.

Go back to the way most of us are taught MLM… And there's nothing wrong with it… So long as you're approaching those who are actually interested.

AGING AND ASCENDING THE 90%

Let's say you take your phone out and you get 100 contacts from your phone and 10 of the 100 take action.

That's not bad… But what do you do with the other 90?

You just toss them to the wayside? That's one of the reasons why people might feel used by you.

Don't toss them to the wayside.

What you do is what we call Age and Ascend.

I'm gonna put some time on them. I'm not just gonna drop them. Same thing is true online.

It's no different just because it's on the internet, it's just on the internet.

What do I do with this other 90? I'm going to Age and Ascend them.

That's gonna let me gain more of a relationship, more trust. I wanna teach you how I do that with what we call a VALUE LADDER.

A value ladder traditionally looks like a series of steps.

Basically all you're saying is, “How much money I can charge with how much value I give them”.

The more expensive things are up the TOP and the less expensive or free things are down the BOTTOM.

My MLM isn’t in my value ladder… It's actually in the BACK.

A portion of the people who see my FREE stuff come to me even though I don't say the name of my MLM in this ENTIRE value ladder.

It will kill it.

I DON’T talk about my MLM and I DON’T say what I'm in.

I DO say that I'm in stuff, like right now, making this for Secret MLM Hacks Radio.

THIS is the FREE zone right there at the bottom of the value ladder.

AGING AND ASCENDING YOUR LEADS

A portion of you guys come to me and say, "Hey, I'd like to join whatever you're in."

I'm telling you to do the same thing.

A portion of you are like, "Hey, Stephen, I want the next thing to get to know you a little bit more."

I have a book that's coming out. This is how I Age and Ascend leads.

The whole point of this is to show you that a business without a lead machine is DEAD.

It doesn't matter that you're in MLM and someone else makes and fulfils on the product.

You still NEED a source of leads.

In traditional models, you are your upline's lead gen… Which is why they tell you to gather all your phone contacts.

I'm telling you to make your own lead source so you're not dependent on your upline or downline to give you your leads.

You get better fish with better bait.

If you're liking this stuff right now, go to secretmlmhacks.com, watch the web class, and BUY IT.

THIS is the type of stuff that we go through. I DO NOT give everything out on the podcast.

The course is in secretmlmhacks.com.

THE FIRST STEP IN MY VALUE LADDER

The FIRST thing I have inside my value ladder is all my FREE stuff.

This is where I have:

• Secret MLM Hacks Radio
• MLM Masters Pack
• The Blog
• Hack MLM

THE SECOND STEP IN MY VALUE LADDER

The SECOND thing I have is a book teaching the three things you actually control in MLM… Because you DON’T control a lot.

Go to moderndownline.com and join the waiting list there.

A portion of people who see this are like, "This dude's legit. I don't care that his eyeballs are massive, I'm gonna go try and join his team," and that's great.

I'm trying to teach you to do the same in your MLM.

I don't care what you're in. I'm trying to change the industry.

I'm super excited about that book. It's intense.

THE THIRD STEP IN MY VALUE LADDER

The THIRD thing on here is the actual Secret MLM Hacks course. This is the course that walks people through how to actually do it. There's a workbook, a group and tons of FAQs things.

THE FOURTH STEP IN MY VALUE LADDER

The FOURTH thing is EVENTS.

1. I have an event called OfferMind. When people get the Secret MLM Hacks course, they also get a ticket for OfferMind.
2. Hack MLM Live
3. OfferLab is meant for those who have an existing business who are really looking to blow stuff up.

It gets more expensive as you move up… But it's also meant to cater to where you are.

If you're like, "Man, I'm brand new," sweet. You might wanna think about coming down into the FREE stuff, the book, Secret MLM Hacks.

If you’re like, "Man, I'm existing. I've already got cash flow. My team's already grown. It's doing super well. I just need to expand and extend my reach. I'm looking at how to duplicate. I'm looking at how to make stronger lead machines."

Then come to the events.

THE FIFTH STEP IN MY VALUE LADDER

There's one more thing on the top here… We have OfferLab… There's ONE MORE thing at the top here.

This is what I call Titans of Industry. Titans of Industry is my mastermind where we go to cool destinations and do our masterminds.

I LOVE Masterminds.

I'm in Russell's Inner Circle… By the end of this year, I think I will have paid $150,000 in coaching (not to one person, I have lots of coaches).

It's VERY important that whoever you're getting coached from is also paying to get coached.

So that's my value ladder.

The whole point of it is that I can Age and Ascend ALL of my leads.

Every single value ladder step has its own individual funnel.

It's also got its own marketing sequence that suggests, "Why don't you go to the next level? Why don't you go to the next level? Why don't you go to the next level?"

In the FREE area, there's an email sequence that pushes up. The book has an email sequence that pushes up. And Secret MLM Hacks has an email sequence that pushes up.

What's powerful about this is… Nowhere in this am I mentioning what I'm in.

WHY I HAVE A VALUE LADDER

The reason I do that is because I have people come and apply to join my downline. It's a natural occurring thing when I provide more value to the marketplace.

The marketplace says, "Well, hey. Let me follow up with you."

So I have is a whole separate recruiting funnel.

THIS is how I age and ascend my leads. I make sure they're having success with it and then I ascend them to the next thing.

There's a group of people that reach out and say, "Stephen, what are you in? I want to be whatever you are in. I don't care what you're in."

The reason I do that is because I don't want them to go, "Well, look. I hate that company."

I chose it for very specific reasons. I want them to join me as much as they're joining the company.

A lot of people will reach out and say, "Well, Stephen, what are you in? I don't really care, I just wanna do whatever it is that you're doing."

I give them the link, and then we start the process of seeing if they're a good fit for my downline.

I'm not talking about my MLM… They’re not gonna like that. Instead, provide a lot of value to the marketplace.

I've been doing this stuff for a long time now… I've built literally hundreds, and hundreds, and hundreds, and hundreds of sales funnels. That’s what I do.

CREATING THE FIRST STEP IN YOUR VALUE LADDER

But you just need ONE. If you have a book, do you have a book funnel?

Are you driving paid advertising?

Are you ascending them somewhere else?

Age and ascend, age and ascend. That's the whole name of the game.

I wanted this episode to be a little bit more eyes wide open, "This is what Stephen's actually doing. Oh, my gosh. That's so crazy cool."

I wanna toss it out to you just to give you ideas and get your wheels spinning.

If you need to listen to this a few times, I strongly encourage you to do so because this is how a marketer approaches MLM.

This is how an internet funnel builder approaches the network marketing space.

We look to see, "I've got a dream customer right here. Got this amazing dream customer." not a could-be customer…

How do I track this person?

They're living over here in this bubble on the side… How do I get them over here to my MLM on this side?

How do I get them excited or interested and come on over to me?

The way I do it is by creating value for that individual. I'm gonna solve legitimate problems.

DON’T BUILD YOUR VALUE LADDER ALL AT ONCE

Don't try and build the whole value out at once.

• The book's not out yet
• HackMLM is not live
• My Mastermind is not something that I'm offering quite yet (go to titansofindustry.com)

Go to moderndownlinecoaching.com to see this.

Moderndownlinecoaching.com will show all this to you, but it doesn't talk about my actual MLM. That's how I keep these two worlds separate and how I keep the two worlds safe.

I can still attract with speed FASTER than if I was to go to a mall. I can go and attract the dream person who's a REAL builder, and actual grower, actual runner.

How do I track them?

Let me solve problems for them.

Whether or not they join, I'm cool with that. I want it to be their choice.

I want them to want to join me.

Then BAM, I got all these things. Let me age and ascend, let me solve more problems for them.

As of right now, we're about to cross 2,000 people asking to join my personal downline (not including all the other ones below) which is really powerful.

But that doesn't mean I let 2,000 join.

It's a vetting process for me… And it's completely automated.

AGING AND ASCENDING THE PEOPLE WHO AREN’T INTERESTED

Age and Ascend. What do you do with the people who are not interested right out of the gate?

It doesn't mean you cast them to the wayside. Doing that often makes people offended and they're not likely to join in the future anyway.

What do you do with the other 90% of people who are not interested off the bat? Age and ascend. Keep that in your mind.

Hopefully, this episode has been helpful. Make sure that you're going back and saying, "Hey, what is he doing there? Or how's he doing that over there?".

Be an active participant in learning actual marketing for multi-level marketing.

Very excited that you guys have been a part of this. If you could, I would love a review.

Go to smhreview.com. That's the review place where you can review this podcast. I would love an honest review.

If you freaking hate me or whatever, just let me know.

We love to know what it is that you’re struggling with, where you still are having a hard time, so that I can keep providing valuable answers.

My intent here is to HELP educate the market on WHY we are doing it like we are.

We got the internet!

Just choose ONE thing and provide value with it.

How can you capture the lead and then Age and Ascend them afterwards with the hope that eventually they're like, "You know what, what are you in?"

MODERN DOWNLINE COACHING

YOU listening to this right now… You're in one of two scenarios.

The first is that you currently have an automated recruiting process that's bringing quality people to you. Quality leads, people who want to join your downline, people who wanna make a career and a real business out of this.

Maybe you have ads and content bringing new customers to you.

You may even have a product or two which you sell to attract people to you.

Maybe you've even automated it and you make money while doing everyday things.

Or the second option is that you DON’T have any of that set up… And you're trying to make all this work and tie all these pieces together, just so you can survive in modern MLM today.

If you want my help, just go to moderndownlinecoaching.com and see where to get started.

It took me a long time to get the skills to get all this moving forward, creating the sales letter and video, creating the actual sales funnel, writing the follow-up emails.

The promotion campaigns, fulfilment plans, fresh new ads. There's a lot. And the place to start on the path is different for each person.

So I created moderndownlinecoaching.com for you to check out where you should go next.

Whether you're just starting out with no product, no list and no clue what to do next… Or if you're a seasoned MLMer, a network marketer and you just wanna add more revenues and scale your downline, go to moderndownlinecoaching.com.

I don't really believe in shortcuts, but I do know you can speed up your journey on the path.

Figure out the best place to start by going to moderndownlinecoaching.com now.

Further episodes of Secret MLM Hacks Radio

Further podcasts by Steve Larsen: Automated Downline Recruiting

Website of Steve Larsen: Automated Downline Recruiting