30: My Business Card... - a podcast by Steve Larsen: Automated Downline Recruiting

Hey, hey what's going on everyone. This is Steve Larsen and you're listening to Secret MLM Hacks Radio. Oh yeah. So here’s the real mystery... How do real MLMers like us who didn’t cheat and only bug family members and friends. Who want to grow a profitable home-business how do we recruit A-Players into our downlines and create extra incomes, yet still have plenty of time for the rest of our lives? That is the blaring question and this podcast will give you the answer. My name is Steve Larsen and welcome to Secret MLM Hacks Radio.
Hey guys hope everything is going fantastic for you. When I was in basic training at the army there was this time we're packing up all of our bags we're getting ready to go on this big march, right. Our practicing different movements and things like that and it's a lot of fun is really cool.
What we were getting ready to leave and we knew that is coming up in a few days so we're supposed to be packing. Get all of our gear together for this and it was supposed to be this big thing. There was right before going to leave there was a formation that they called where we had to go through a bit of a pack check and make sure we had all the stuff that they were asking us to bring along.
As we brought the stuff together, as we sort of pulled all the things together it became very apparent that's quite a few like ten of the fifty people in my platoon did not have the stuff and did not make an effort to actually get the stuff together that they needed to. Those are always ample times for we call it ... What are they called? Corrective Pt.
Is the name of it, which basically means you're going to hurt and it gets going to be a little bit painful and it certainly was. They punished those people by making everyone who did pack hold the push up position for an hour and it sucked. I'm sitting there and had all my stuff together and I was sitting there and I just I was holding it, just holding it, right.
They're just pacing back and forth just staring in the face, yelling at you, make it funny. You know what I mean trying to break you. Try and break and rebuild you and rebuild your belief patterns and all this stuff. You know what I mean it's really fascinating process actually when you look at in hindsight.
It is interesting because as they were yelling, it's fifteen minutes comes up and you're holding the push a position just straight armed, abs totally flat. You can't drop to your knees. Can't anything else. Your just holding it for ... It ended up being an hour. Then I thought to be like fifteen minutes these people and they were so unprepared that we literally held ... I think it was an hour.
It was a long, long time and we were there for oh man that was a long time ago also that happened so far was a solid hour. It felt like an hour but it was a long time and I remember there's this period where I was shaking really, really bad. I was trying to breathe better and call my nerves down.
That my body wasn't shaking over like screaming at us and we're all trying to hold it. A lot of us with our gear and liters of water on our backs you know says a lot of weight on us too. It was an interesting experience as we were doing that and we were screaming at our fellow comrades to hurry the crap up said very nicely on this podcast.
Anyway, what was fascinating to me was that there was this point where and I don't remember again how long it was. It was a long freaking time though where there's this time when we're shaking but all of a sudden it stopped. I suddenly was able to handle it again for a long sustained period of time.
Then, it would go back to shakes and it's kind of like this loop where there be really intense moments where like oh my gosh can I hold this. Your body's going to shake and then your abs start doing this weird twitch thing. It was because you're just holding it for such a long time. You've got this weight on you and you're wearing your gear and body armor.
All this stuff and it just I mean it's awful. It's not a fun experience that all. Certainly corrective Pt. works. Holding it and I do remember this very clearly though there were these moments where I would start to shake and I'd be like I'm not going to be able to hold it. I will hold and then whatever was happening inside my body is like this rush of energy and suddenly I was able to hold it for another while before another one of those little cycles would happen.
It will get really hard my body would shake I feel like I'm going to drop and then I got to grid up again and get ready to go and I could hold it for another while. It was like these cycles up and down, up and down, and up and down. I remember a lot of it had to do with what was going on in my head and at the time I would be saying phrases at myself to keep going. The self talk you know we're all yelling each other trying to keep each other psyched.
We're all ... I think I was yelling the Soldier's Creed in my head, stuff like that. Those became these points, these flags out in the mountain mentally for me to keep looking at rather than looking down and looking at the ants crawling on my arms and hands. You know rather than that kind of stuff.
If I'm mentally was looking forward. If, I mentally was looking to the spot that was trying to get to it suddenly was doable. I ended up using this trick lots of times. I remember we would go and we do these sprints like crazy I mean just. Oh my gosh it's awful. I mean sprint for Sixty seconds and then we'd walk for thirty seconds.
Then sprint for thirty seconds, walk for thirty seconds and we do that alternating back and forth for forty five minutes. It be a dead fall out sprint as hard as you could go and then total walk and it's called HIT training. High intensity interval training fast slow, fast slow, fast slow.
It's like nuts on your heart rate and super, super hard. It's really interesting I went in and I was already skinny. I lost fifteen pounds in that and I remember though that there was I kept using this method where I was like, okay, what's the forward thinking thing? What's the flag on the mountain? What's the thing I'm looking to with the peak, the goal?
That I can fixate on and not fixate on the really fast pain that I'm feeling. That makes sense? As I did that more and more and more it became the strategy for other places in my life. If I was sucking it up and in college later was kind of the same thing. It's like well I can focus on this rather than the pain of me not wanting to write this paper.
I'm like whatever it is or became this thing in business. I am not sleeping very much right now why don't I fixate on what I'm going towards and by not focusing on the pain in the short term I was actually able to go longer and go faster and with more sustainability. The more you know over and over and over and suddenly my boss's name is Russell Bronson and I am his funnel building assistant at Clickfunnels.
He started teaching about this concept called the Manifesto and the manifesto is this ... it I mean it goes right along everything he said. As soon as he was telling us this kind of thing I was like, "Oh my gosh this is so I mean I've been using this I'm ahead subconsciously without actually knowing that's what's been going on." Because the Army and other big things that's I've gone through my life.
I mean we've all done that I'm this I'm not special. Any hard thing you've gone in your life, you think through and you start actually kind of get introspective about it. Realize like, "Oh my gosh that actually is that's ... Excuse me. That actually is ... That's how we got through it."
I have two options I could stop but the pain of me knowing that I didn't get through it is the pain that stays or I could just endure the pain a little bit longer and the pain ends and there's this pleasure and peace and comfort on the other side. Does that make sense? On anything, we do in life anything, anything and everything.
I mean it's the same thing with MLM stuff. Anytime I've ever seen anybody push hard at this especially their branding new at MLM and they've never heard anyone say no to them or they've never heard anybody say, "That's a pyramid scheme." Or they've never heard anybody say you know what mean. If, you've never gone through those things before it can be a rude awakening.
People who've got it had a good their whole life. It's a rude awakening if they've never had any kind of opposition. I didn't have to go to basic training. I went through because I mean its kind of weird to say this but I wanted to. I wanted the challenge, I wanted mentally to go through that.
It's a lot of fun but this is same thing with business I get excited with now when there's this new opportunity when there's something out there where like let me go take it down because the mental jog, the mental I don't know ecstasy that I get from that kind of challenge is amazing.
It's always been because there's some kind of mental flag on the mountain, there's some kind of goal, something I'm reaching towards and it becomes this game. My boss Russell he taught me about these things called Manifestos and then he put it in a book called Expert Secrets. I wrote a Manifesto for my MLM Mavericks.
If you don't know what the MLM Mavericks are these are the guys, these are the people who have purchased my Secret MLM Hacks Course. Once a week I get on and do a live Q and A with them. I'm trying to always keep people motivated. I'm trying to always keep people. Shooting forward and going for the Star. Right now I've got a C-group in there because the Course is about to launch. It hasn't gone up yet and a lot of you guys are following the launch right now.
It's a lot of fun but there's a C-group in there. There's a Hand selected. There's about twenty people in there right now and what I'm doing is that I'm focusing forward always with them on what we're going towards. Simon Sinek said, "People don't buy what you do but they do buy why you do it." Does that makes sense?
That's part of what these Manifestos are. I wrote a Manifesto for my MLM Mavericks group and I put it in the workbook that's actually a print right now that is part of the Course that's coming out soon to teach everyone how I do what I do in this MLM game. This its not normal, it's not something that at ... The principles that I know that we use in other industries that have supplied to MLM and it kills it, it's awesome.
Anyway, with these Internet sales phones I built soon as I wrote a Manifesto and here's the format for the Manifesto. Number one, you've got to identify the leader, which is you listening to this right now. You're the leader of your MLM downline, maybe even recruited anybody yet. That's okay we just know that you are the leader.
Number two, you got to identify the movement and you'll know more what I'm talking about here as I move through this. Number three, you've got to learn to take a stand against something and if your brand new in any kind of business I keep saying that but it's true if your brand spanking new or even if you're not it can be challenging to take a stand against something because you feel like you're offending people, "Oh no I've got to be likable." "Oh no, I've got to do something." "I want everyone to like me."
Let me just tell you right now if your goal is for everyone to like you're not going to be successful. You have got to take a stand against something and my gut says that you know things you don't like. Take stands against that. You'll know what I'm talking about here is I'm actually going to read mine. These is just the format.
Then, number four here is all about how you are different. Why are you different? Why you different than what the industry is doing that you're in? Why are you different the industry you know. I'm going to tell you mine here in just a moment here. Number five is what are you fighting against. Now, it's kind of what do you stand against? What are you fighting?
Then the sixth one is the last part of self identify. Who are you? Let me fill in the gaps here just a little bit. I think the reason I'm doing this because I was telling you guys I never tell anyone what MLM mean on this podcast because I that's not the point of it.
I'm trying to help. I don't care what MLM you're in. If, you like it stay in it. If, you're being successful with it stay in it. Write a Manifesto for yourself. Write a Manifesto for your team, what does your team stand for? In case, I want you to do this. This is why I'm handing out to your number one.
Identify who are you? My name is Steve Larson. That's easy. Number two the movement. I'm part of a secret group of MLM entrepreneurs. You've probably never heard of. All right number three, what are you taking a stand against? We don't place our personal success on the backs of family members and friends. Our motivation is quite the opposite. We're a scrappy bunch and love the idea of a fight.
We bootstrap our own way to freedom because we have products and services that we know change people's lives. Does that make sense? Number four, why are you different? Since, we're fighting an industry with marketing tactics stuck in the ninety's. I'm cutting. I'm trying to cut. I'm trying to make it seem like I'm standing against something else.
I'm standing against an industry that I believe like I said is stuck in the ninety's. Since, we're fighting an industry with tactics that are stuck in the ninety's we have to do things differently. We have to do things smarter. We are our own safety net. Number five, who are you collectively fighting against? This is what I'm saying because we put relationships first we fight against any tactic that puts people second.
We leverage marketing knowledge rather than our fragile connections. Awesome. Number six, who are you? Using servant leadership we rethink and rewrite rules while creating our own stories. We are the MLM Mavericks. That's pretty freaking intense. You have no guessing at all what it is that I stand for after you read that. Does that makes sense?
That's my flag on the mountain. I put that out there. I put it up and I'm about to release it and make it look all cool and nice and put out to my actual C-group for this course I'm putting out and the movement because I do believe the MLM broken out of the box.
I do believe that everything stuck in the ninety's we got to ... Excuse me. Just getting over a cold. I do believe that everybody ... Most MLM upline are not going to teach you the stuff that I'm talking about because they don't know it. It's stupid and I get really motivated about it because I had personal relationships get destroyed when I first joined MLM and someone sat across from me and said Make a list of all your friends and family and he would not let me leave till I called all of them with him and it was so freaking awkward.
Now, I'm not telling you not to do that. Does it work? Yeah, yeah it does work. It's really inefficient. Does that makes sense? It's really, really rough to get through that patch and still maintain the friendship. This is so ... I put on his path I've been on this journey for the last several years.
As I've gotten mastered to some of these skills in another industry I decided why don't I apply them back to the MLM industry. As I've done it, a year ago I launched the beta it's been nuts. Ridiculous auto-downline recruiting. What? From people, I don't even know. Not that I'm trying to remove the human out of this industry.
Not that I'm trying to remove the personal touch that's not exact ... That's not it at all. I'm so freaking motivated about trying to show people how you can automate these recruiting systems, these recruiting tools and I figured out. Yeah, I can get passion about it. Whatever it is that you're passionate about, whatever it is that ... What do you stand for? What you stand against?
You have got to ... this is one of the easiest ways for you to become a leader. Write a Manifesto. If you need to hear those again pause it go back and really listen to it. Write a Manifesto, figure out what it is that you stand for. What your band stands for, what your group stand for, what your team does because if you know where you're all going, oh my gosh you guys there's so much unspoken power that you just ... It's going to be oozing from you.
Problems will solve that you don't even know were problems yet. There's going to be this force inside of your team that's like, oh my gosh like a jet. It's hard right now but that's where we're going for so I can push through it. Every person has a hard time. Every person in your MLM downline has a hard time and if you arm them with the flag like this. If you arm them with a Manifesto, with an idea it's so much easier to keep people engaged.
People don't buy what you do, they buy why you do it. Simon Sinek. This is so freaking true. Every single time. What's funny is when I first started hearing those things years ago when I first put those tactics together I honestly was like you know the products got to be good, the products got to be amazing.
Yeah, it does but that's not why people do it, why people stay at it. What do you stand for? Figured it out, publish it, get real loud and proud about it and you'll become a leader and people will follow you. They'll follow you through some pain point. Some personal development that they need to go through in order to be successful.
It's not a fun experience. It sucks. It can be rough. There's always personal development but flaws just explode in your face. You suck at this. You suck at this. Maybe you're not good at selling. Maybe you're scared of talking to people. Whatever it is and maybe they're the reason has got to be deeper than just money.
If, it's just money people are not going to stick with you that long. Does that make sense? This Manifesto is the gut wrenching reason why the heck they're there. Help them figure out what that is because sometimes most people don't know ... Most people have no idea why they're doing what they're doing.
Help them help groups or people together. Rally them together around an idea a manifesto something that you're all shooting for that will help pull them through pain while their personal development is underway. Not that it stops but you know I mean especially right at the beginning people need that.
I'm urging you to get out there and do it and go, go. I want you to crush it whatever you're in. Anyway, hey guys I hope you're doing great and I hope that you understand that what you are sitting on is the potential for generational wealth. It's not a small deal. Don't treat this like it's a small deal either.
Take the Manifesto seriously. Go create one. What the heck do you stand for? Go get it done. Guys I'll talk to you later. Bye. Thanks for listening please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your questions and download your free MLM Masters Pack.

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