47: How To THANK An A-Player... - a podcast by Steve Larsen: Automated Downline Recruiting

Hey, guys, I'm really pumped for today. I wanted to walk you through something, two things. The first one has ... it made almost ten grand in a week in the MLM community, okay, in the MLM community, brand-new. Okay, next, the second thing I want to tell you about is a strategy that I've been implementing that I think the rest of you should probably do also, because the people I've known that have pulled this off, which I'm modeling after them, I'm about to go do it also, but the people that I've known that have done that have made hundreds of thousands of dollars very, very quickly.
If you're thinking like, "Steven, I'm just starting out, I'm barely making $100 a month," then perk your ears up. Get a piece of paper out because this is how. And anyway, the next few episodes of this podcast, I am very, very interested in making sure you understand some of the deep strategies that I am using from a marketing standpoint, to create the course and product that is going live on January 4th, 2018, right? I'm very, very excited about it. It's something that's been in the making now for two years.
I mean, I launched the beta of it a year and a half ago. It went great, but I also saw where the flaws were. You had to be somewhat of a funnel fanatic like myself, somewhat of a tech geek like myself to actually pull it off. So there was a lot of issues there. Now, I'm not a coder or a programmer, I want you guys to know that. But right now, if you go to secretmlmhacksradio.com, there is a funnel there. That's what we call a funnel. That is a sales process behind that. It's not really selling anything but is giving a ton of value, something that you should have paid for, should have paid for. Does that make sense?
If you go a secretmlmhacksradio.com, there that first page. And it says, "Hey, look, do you want the MLM Masters pack?" I had to think through something super awesome that would be awesome to give away for free that people should pay for. And everyone I know that that has actually gone through all those videos, they go nuts for it. I just got a message again today from someone in there, they were fricking out. They're so excited. It's amazing what those five videos have done. They add significant value and I should be charging for it. So I did that on purpose, okay.
So the first page lets you sign up for that. The second page says hey, do you have a question you'd like to be able to ask me that I can answer live on the podcast. And in the next few episodes here, that's what I'm going to be doing a lot of. I want to make sure I answer a lot of questions for you guys, which is awesome.
So the reason I'm telling this is because this Saturday, I love to see so many people who download these the moment I put them up because time is of the essence for a lot of things that I announce on here, okay. So this Saturday, I dropped in. So I dropped an email out to those of you who got the actually MLM Masters pack, the free MLM Masters pack from secretmlmhacksradio.com. And I dropped an email to you guys about a week and a half ago. And I said, "Hey, if you want to watch me, I have a second podcast show and I've got to rebuild the funnel for it. If you want to watch me build it live, why don't you come join me and I'll just share my screen and walk you through everything that I'm doing so you can watch it and do it for yourself."
Okay, that's what the email I set up that went out there, okay. And that offer still stands. That offer still stands. If you want to go watch that this Saturday, I'll be doing that. If you are listening to this and it's past this Saturday which is ... What is that? December 29th, 2017. If you're sitting past there, you can still go to the same URL which is salesfunnelbroker.com/live, salesfunnelbroker.com, salesfunnelbroker.com/live. Sorry, I slurred a little there.
But there's a whole bunch of replays and things I've got on there you can check out as well. The only reason I'm telling you guys about that now, I'm not trying to cross the two communities here that I have. But a lot of you guys have checked out the podcasting funnel that I have. And so I thought I might as well drop it out to you guys so you guys can check it out and watch how I built which a lot of you guys have gone through so you can do it for yourself is what I'm saying. It's free, you can just come watch.
The last live funnel build that I did was four hours long. Just know. It's a crap ton of value. I think it's a technical term. And people pay anywhere from 15 to 25 grand per seat to come to a three-day event with me and Russell Brunson and listen to myself teach for that amount of time. So four hours is a lot and it's a lot of ... I hope you guys feel what I'm giving there is awesome. So I love doing it. So I'm super excited. So anyways, that's this Saturday at 9:00 ... It's either at 9:00 a.m or 8:00 a.m.. I can't remember but I have to go check it out. It will tell you on that page. Again, that's salesfunnelbroker.com/live. Anyway, hey, so that was like five minutes of intro.
Hey, I want to be able to walk you guys through something. So I was ... when I first started working for Russell Brunson, which if you don't know who Russell Brunson is, he actually got a big start in MLM. He was the number one seller in two MLMs at the exact same time. That's crazy. How did he do it? Guess what, the same stuff that I'm teaching you. The same stuff that I'm actually selling. And nobody else sells the stuff that I'm about to drop out on January 4th to everyone in that product. No one else does. How do I know? Because I've looked.
I was right-hand funnel builder for almost two years. I looked around all over the place. There is 56,000 active users of click-funnels every single month, active users. Do you know how many industries that covers? We saw everything. And it was easy to see what people are doing there. No one else teaches this. I'm super excited to be able to go through and actually show this and show you how I'm doing what I am. It's the very first time when I just opened the gates even just a little bit on a new MLM that I got into. It's like immediately 20 people right underneath me joined. Why? Because of how, what I'm doing. Because of how I'm doing it which is why I want to show you guys on this Saturday that funnel build.
So if you want to, you can come check it out. If it's past and you're listening to still go to that URL and you can ... I put a lot of replays and stuff like that up there. If not the full replay, then at least just partial stuff there. You can still check it out and get, I don't know, some of the gist or something like that. Anyway.
But there is a pattern that I have watched over, and over, and over again. And MLM is very related to on the internet what we would call affiliate marketing. MLM's very related to it. And because of that strategies back and forth sometimes bleed over a little bit. Not totally, but sometimes. Affiliate marketing is when I see somebody else's product that I didn't make and I get a commission for it. Most of the time, you're doing the exact thing product wise with MLM.
And so what I've done though is ... okay, let me just walk you through this. The first time I joined an MLM, this guy called and I know I told some of the story before. But this guy called and he goes, "Hey, Steven, man, hey, do you want to do this MLM?" And I was like, "No. No, thanks. Sounds like a pyramid schema, I'm not going to do it." And my buddy called back. And he's like, "Dude, you'd be great at this. Come on, man." And I was like, "Fine. I trust you. I'll do it." So I joined.
Okay, and I joined. I joined somewhat reluctantly and I get in the car and I'm going to go meet this guy in my upline. And I start driving over to like 20 minutes away over to this other building that this guy is in. And I get out of my car and it's cold out, it's winter out. But this clear blue sky. I remember this very clearly because this had a profound impact on ... Well, I mean, it's the reason I'm podcasting about an hour so let me just keep going.
Anyway, clear blue skies. It was chilly out. It was in the middle of winter. There's no snow but there is still ... everything is kind of dead and brown a little bit. And I get out of the car and I walk into this building. It's a white building on the corner of a little more of a run-down part of time. And I was like, "Okay." And I walk inside the building and it was awkwardly very empty. It wasn't a small building but it was very, very empty and there was like some random person over in the corner cleaning. It was kind of awkward a little bit.
And I sit down with this guy and we shake hands. I'm like, "Hey." And he seemed like a nice guy. And I sat down and we started talking. And there's nothing against him at all, okay, nothing against him at all. He, brilliant person. Still talk with him. Absolutely amazing. In spite of this entire thing, all right, I owe a lot to him. But it was the way that he representing the MLM was pulling me in to his downline.
I sat down and he had me write out those big lists. And he said, "Hey, this is how people get successful at this." And I was like, "Okay, sounds good. Let me dive both feet in." So I sat down and we start writing things down. And then at the end of it he hands me this big stack of papers and one of them was like hey, here's some really easy sales scripts. I was like, "Cool." At least I think so. I can't remember but ... Actually, I don't know if I got a sales script.
But he's like, "Hey, here's a sheet that will help you keep track of the people you're recruiting." I was like, "Okay, cool." "Hey, here's like the list of the top three things you need to be doing every single day to be successful at this and actually stay ahead." And I was like, "Cool." And that was kind of it. And I walked away and a lot of you guys know the story. I worked like crazy. I got 13 people in my downline in the first month. I think it was like five weeks, actually. Four and a half, five weeks, something like that. And I did it mostly by walking down main street talking to business, recruiting a few friends and family, yes, mostly, but I did a lot of ... It was cold recruiting, some of it, like right off the street. I was full of gusto.
Okay, now, let's take a moment to analyze what just happened. Okay. In the internet marketing space, in affiliate marketing, this stuff that he handed me when I joined, we would call that the offer. You can think of it as the offer. I paid several hundred dollars. I came in at their highest ... I think at their highest level. But I came in at their level that they ... Well, it's the only one they pitched me, anyway. I don't know if there's another one. But I came in and I was like, "Oh, my gosh. This is crazy. It's ridiculous."
And for my money, I got several things. I got a position in the MLM. I got the rights to go sell the product and through their approved ways. I got some scripts. I got some tracker for some stuff. I got like the daily routine you should be doing to be successful and things like that. There's several things that I got. I didn't just buy a position. The offer was all those other things plus the position, does that make sense?
You need to understand that I have watched many, many, many, and the roles that I've played in the last two years especially with funnel building and the funnel world on the internet especially, the people who know how to make offers when someone joins a downline or when selling a product, in general, are usually the people who are winning, okay.
So I want you to think about this real quick. Follow with me a little bit. Let me craft another story here real quick, okay. So with that in the backdrop, follow me here, all right. I know I'm kind of jumping all over the place in this episode. I'm kind of going all over. But stick with me, okay. Understand this one concept and it should change the way you recruit forever.
This is the reason why people join my MLM, why people join my downline. I'm not pitching you, I'm telling you. This is a strategy I actually use, all right, because I bring them answers. So what I do ... and this now, let's compare. When I joined the second ... So I eventually left that first MLM. Years later when I decided that I wanted to jump in this again but do it very differently, and do it from the standpoint of an internet marketer and not from the education of an MLMer which no offense, but I'm taking things that are proven in another industry and I'm shoving them over to a different industry which never heard of them before, mostly.
And what I'm doing though is ... Anyway, okay. So I join the second MLM. I join the second MLM and what happened? Hey, Steven, we want to give you this position in this company. And then here's what you can get for it. Right, I get online and I start filling out the forms to actually join. And there was these different levels. I don't remember the exact dollar amounts for some of them. I always just go for the highest. That's the kind of people I want so I always go for what I want.
I joined at the highest which was like a 1,000 bucks or something like that. And so I join, I was like cool. No worries. And I joined and when you join at this level, you get two of this and five of this product. And you get this and you get this and tickets to this. And this over here and positions to here, you know what I mean? There was just an offer that the MLM, right, not my upline, the MLM was giving me when I joined their company. Does that make sense? In both scenarios, the MLM was the group that was creating the offer.
Okay, now, let's think about this real quick. Okay, about a year ago, a year and a half ago I was ... We also work. We are creating offers. We were building funnels. We're doing all sort of stuff that we're doing. And suddenly Russell Brunson stands up and he goes, "Oh, my gosh, I want to promote this guys thing. And look, I have my affiliate link." And I was like, "Cool." If you guys don't know how affiliate marketing works, obviously if he sells some of the product, he gets commission for it.
But Russell Brunson being Russell Brunson, marketing wizard, total genius, friend and mentor to me, I absolutely ... Oh, my gosh. The guys like a brother to me. Mad respect for what he does. Complete amazing character of an individual. But what he does is he stands up and he goes, "Oh, my gosh, oh, my gosh, let's create this cool offer." The first thing somebody's going to get when they buy through my downline, when they buy through my link, my affiliate link, right, this is as if he's talking. The first thing I'm going to give when they buy through my affiliate link is they'll get the product.
But I'm going to toss in, right, this is like Russell talking. He's like, "I'm going to toss in this product. I'm going to toss in this service. I'm going to toss in this book, this CD." And he creates his own offer, his own offer off of the other persons. It incentivizes people like crazy to buy through his own affiliate link and he wins affiliate competitions time after time after time like that.
He's not the only one. Anytime I see anyone pull that off, anytime I see anyone do that, that's how it works. The first time I actually really started selling a lot of MLM education and products, that's how I did it. I created this product that was an offer. First, it was a product and I graduated it into an offer, okay. I know I'm getting a little nitty-gritties here but stick with me, okay. Stick with me, I'm going somewhere, I'm going very specific, I'm going somewhere.
So what I've done and what you need to do is learn what you need to include on your own when somebody joins your downline, okay, when somebody joins your downline. Think through this. You've got to think through this because this is super key because right now, you are completely the exact identical pixel for pixel same as everyone else in your upline and your downline. I don't care what MLM you're in. If you love it, awesome. If you don't, start looking around. Be passionate about what you're doing, okay.
Anyway, but what I'm saying ... does that make sense? Out of the box MLM is broken and I've said that many times before on this thing, but that's why. That's one of the reasons why you have, if you just take the offer that the MLM has given you, the actual corporate, HQ, whatever it is. If you're recruiting people in the same way that they've handed it to you, you are literally cookie cutter to everybody else in your upline and in your downline. Make no mistake, they are your competition. Why would somebody join you over the other person? Oh, you have the exact same offer. Oh, if I join you, I get this position, I get these scripts, I get this daily routine thing, and I get the product for X, Y, and Z on auto-ship.
Oh, cool. What do I get when I join this person inside their organization. Oh, look, I get this position. I get these scripts, I get this storyline, I get the daily routine thing, I get this book, I get this product on auto-ship. Wow, there's no difference. That's what I'm trying to point out here. I'm still going there. I'm still going there. I'm not quite there yet. We're unveiling it. I have to set it up like this because everybody, come on, say it. I feel like people don't get it. And I'm trying to help you get it so that you can go do it, okay?
So think through what can I offer that's unique to me, that people get when they join my downline. Since my upline and my downline are my competition, what can I do to become unique again? Because right now, I'm the exact same as everybody else on the planet. So I've taken this to several different levels. And I know I've talked to you guys about this before that this is something that I do. And it's one of the reasons I recruit like an absolute beast because of two things.
Okay, number one, I have my own offer when somebody joins my downline. It is kick-butt, it is amazing. But there is a separate, there's a separate more elite, more helpful, more amazing offer that I give when someone joins at the top level. This is a huge key. Guys, you're MLM does the same thing, most likely, a lot of them do. If you join at the $1,000 level, you get all this stuff. If you join at the $500, you get all of this stuff. If you join at the $100 level you get this stuff. And legally we have to let you join at $49 but no ones ever been like actually successful with that, you know what I mean?
Right, that's like as if they're saying it. That's as if they're talking about it because if they do the same thing to the people coming in but I hardly ever see anyone ever come through and do that to their own MLM also. It is your business, it is your own business. You do and you model off of what your MLM is proven to work and you add to it. You add to it.
So when someone joins your MLM, yes, they get all this stuff from corporate but what do they get from you? Why do you stick out? What is different about you? What is the strategic advantage that you offer? For me, I offer tons of people lots of sick funnels that are proven to work. Let me just prove like I'm using them, okay. I'm using them and then I just clone them and hand them over. I don't know if they're tacky or not. Like they can do them because they pre-done. Does that make sense? That's what I do.
And so a lot of this stuff that I'm putting together with this January 4th thing is with a product that's coming out. It's education on how to become unique. It's education on these kinds of things. But when they actually join my MLM, it's already all done for them. It's completely done for then, does that make sense?
It's extreme turn-key. And so right out of the gate, they're already killing it, they're already doing way more than the standard MLMer that exists out there. Then I teach them how to do a few extra things so that they're the only one who's selling their product of their offer, their entire thing so that they're unique from the rest of my team so that I didn't create my own little cookie cutters, does that make sense? And then we're off to the races and we explode because of it, does that make sense?
I hope you've seen how you can apply this. I hope so because this is not a small deal. Your MLM upline, your MLM is the HQ corporate is doing the same thing but for some reason, for some weird reason, and I know that some MLMs are touchy about it. They're like, "No, you've got to sell this way. You can't do this. You can't do that." I hate that so I immediately chose one that had ... like gave me total ambiguity. That was very much the wrong word.
What's the one I got for ... autonomy, there you go. They gave me 100% autonomy, freedom. Freedom at sell what I want, how I want, and when I want, and at any price point even. I just can't go too low or anything like that but it's completely ... I can sell however I want to. That's why I chose what I did. And I know that if you love what you're doing, great. I am not pursuing you to get out. I'm just trying to tell you like God, this is how I'm doing it. This is how I'm doing it.
Frankly, even some of the other massive gurus that I've seen out there who are published authors all over the place. I'm looking over to my bookshelf and pointing at it as if you guys are in the room and you guys can't see it. But I've got tons of MLM books over there. I've hardly read any of them. I don't think I've read all the way through even one of them. And it's not to say that there isn't amazing stuff in them. It's not to say that it can't help but none of it talks about offer creation. None of it talks about how to actually stand out, how to become unique in a completely red, bloody red ocean, a complete bloodbath of a place where you are competing literally with all the other people who are supposedly also on your team. It's like, "What?"
It's like, "No. I'm going to separate that out." And so my people know and that's part of what I teach them and that's part of the exclusive what I give them. And I'm not going to go through the entire thing but so when somebody joins my MLM, and please model this. That's why I'm telling you that. I'm not pitching you. Just understand like model this, okay.
What I'm doing is when someone joins my MLM, and let's say they come in at the low level, they get help but it's unfair for the people who came in at the top level for them to get everything. So they don't get everything. When someone comes in at the highest level, though, I give them really awesome stuff. Not just like funnels, it's not that somebody comes in a lower level can't be successful. It's that I have a hard time wondering if they take this seriously, you know what I mean?
But anyway, I give them a lot of cool things. There's an exclusive members area with training on how to sell specific products from the MLM which is awesome. It's very much a living members area. It's not totally done yet. But that's what I do in it. As I say, "Hey, look, so this thing, I'm going to show you how to sell it online with this funnel. By the way, it's done. Click this link and you'll have the whole thing in one click. And here's the cool scripts that sell it. Here's some traffic," you know what I mean? That's the purpose of it. It's really, really, really specific. It's high-level stuff. I only want to work with people who are serious and who take my time serious. So I give ... if they come in at the highest level, that's the kind of person that I work with that.
I also give them all the funnels, like I said. I also give them things that personally mean a lot to me. I'm holding a coin right now that says Memento Mori. Memento Mori which means you could leave this life right now and it's not to be like sad or anything like that. It's meant to make you introspective and say, "Oh, my gosh, am I doing what I want to be doing right now? Am I doing the things that are going to get ... Do I like what I'm doing?" That's the whole purpose of it. Anyway, you get all sorts of stuff and I ship things out to you and I created an offer, two of them out of this. One, if you just join this, and another one that's like crazy advanced, awesome, elite if you come in at the highest level.
Anyway, guys, that's all I'm trying to say. I'm sorry it's such a long episode but I hope that you get it, okay, that the people who understand how to create offers are the people who understand how to create new opportunities, unique opportunities. They're the people that understand how to become unique in a marketplace again. And make no mistake, if you have joined an MLM and you have done nothing to improve what it is that you offer, you've done nothing to improve what it is that you offer, you have done nothing to add to the things that your MLM has given you, you are the exact same, you're a cookie cutter, and you have no strategic advantage from a marketing standpoint, from an offer, from a talking, speaking, selling standpoint, from any standpoint I can even name. There's nothing different from you than everybody else. So why should you expect to make tons and buckus amounts of money?
You know what's funny is I went to this ... the first MLM that I was in, I went to one of the meetings. It was a big one. There was a lot of people there. Went at a hotel stuff and I drove up and went, you know, I was wearing a suit and tie because I thought that's what it meant to be successful. I wear flip flops and shorts and t-shirt now. But I walked in there and I noticed there was a guy that was selling in there. The same guy that recruited me, he's the man, by the way. I actually have a ton of respect for him. He helped this whole thing come about.
But he turned to me and he said look at that guy over there. I said, "All right, yeah." And he goes, "That guy created a side business that services all the people inside the MLM." I was like, "That's fascinating." It's like yeah, the way that guy actually makes his money is he created something on top of what the MLM already offers. And I was like, "Fascinating. Oh, that's interesting right there. That's very interesting."
Anyway, so just know that this is not ... I'm not telling you new stuff. I'm just telling you stuff that no one ever really tells anyone else. Anyway. I am going over and over and over and over again, so I feel like I'm saying the same thing over and over and over again. But that's the whole point, guys. Think about how you can become unique, not just when someone joins your MLM, but how can you incentivize ethically somebody to join at the highest level, not just for commission in your own pocket but to help vet out who's actually serious about running inside your team and helping them, becoming leaders with their own unique thing.
All right, guys. That's all I got for you today. It's huge value bombs and I want to hope you get it because that right there, that right there can very well change the outcome of your whole business. All right, guys, talk to you later. Bye.
Hey, thanks for listening. Please remember to subscribe and leave feedback for me. Do you have a question you want answered live on the show? Go to secretmlmhacksradio.com to submit your question and download your free MLM masters pack.

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