70: The 3 Ways To Grow Your MLM... - a podcast by Steve Larsen: Automated Downline Recruiting

What's going on everyone? It's Steve Larsen and you listening to secret MLM Hacks radio. So here's the real mystery. How to real MLMers like us, who didn't cheat and only bug family members and friends, who want to grow a profitable home business how do we recruit A players into our down lines and create extra incomes. Yet still have plenty of time for the rest of our lives. That's the blaring question. And this podcast will give you the answer. My name is Steve Larsen and welcome to secret MLM Hacks radio.

What's up guys hope everyone is doing fantastic and I hope that you're recruiting, and all of your selling efforts are going well. I've actually got a really cool thing to share with you guys today. Now when I first was in my very first MLM. Right? Things didn't go as I wanted to. I'm sure we've all been there before. You know, I was new I didn't know what the heck I was doing.

And I didn't know oh gosh, what was that? That was like five years ago. I didn't know really ... how should I say this? I knew how to talk to people. And I actually know how to get a lot of people interested. One of the things that was really good at and I was gifted at, was getting people interested in the thing that I was talking about. And I would do it to a lot of relationships.

I would do it to people who are around me all the time. And I knew how to future sell. I knew how to get people excited. And a lot of you guys listen to this episode and this podcast, you guys are probably the same. You know how to right, get people pumped. You know how to get people excited. The issue is that for me at the time, I just ... I mean, it was like every three months there was a new idea I was getting everyone excited about.

And so after a while I was like this pattern, and everyone was like, "Hey, what's the thing? What's the idea the flavor of the month? What's the flavor of the quarter this time Stephen," And I'd be like, "Shut up. This is amazing. It's absolutely incredible," and it was get a little defensive about it. Well, I wanted to go through and actually show you guys ... I got to be sensitive here. Okay?

Please understand, I'm being sensitive. But there's been one ... there's been a person that reached out in the past little bit here and this person was ... I don't even know how to describe this. Blaming their ... they're placing all of the responsibility of success on my shoulders, right? They came in, they got the secret MLM Hacks program. They came in and they said, "Hey look I don't want any homework."

I was like, "Okay that's kind of weird." First of all, I'm not giving you homework I'm giving you stuff to build your business. Like second of all please you're going to need to drag me along the way here, and my brain ... guys my brain about exploded. I think I had a little mini conniption inside my noggin, and I went nuts. And I was like, "I will not drag you. I will not drag you."

And you know I proceeded to let this individual know why. I have brought 1500 people through the process that I sell inside of secret MLM Hacks okay? A lot of people. And and what's funny is, it's not the same process as what I do in other companies and things like that. But it's very similar. There's some similar concept, similar core things. And what's funny is right of those 1600 a lot of people became millionaires.

A lot of people became hundred thousandaires and tons of people made money for the first time out on the internet ever in their life. And it was exciting, and it's really cool to see that. I know this works as that's the reason why I get so passionate and frankly defensive over the thing that I sell. And I just got to say first off, like if you don't feel really defensive over what your MLM sells, when someone gets like mad about it, you're probably selling the wrong thing. Right?

I stand so firmly behind ... my name is so attached to what I do. I love it. I love what I do and I know it works because I'm a product of my product. Does that make sense? And it's cool to buy from people when they're a product of their own product. Because there's passion behind it. So I'm trying to hold my tongue here for the sake of the fact that this episode's going to be on iTunes until I die. But I was mad guys.

I was livid with this individual because they started accusing me of ... I don't even know. It was kind of all over the place and I felt defensive. And I immediately thought in my mind, "Well, it's okay that I'm feeling defensive because I know it works." Like right? If you don't get really ... I'm not saying defensive in like a really negative way. You know, it's not like I just went nuts on this individual, I didn't.

But, I really wanted to and I felt that way, and I had to hold my tongue. I frankly had to go ... I mean like stand up and get away. I had to do other things for a while. I literally could not be even near my desk for a little bit because I was so mad about it. So happened last night and it drove me nuts. So number one anyways, if you are not passionate about your product, it's going to be really hard for you to move forward on this thing.

I'm not even talking all about what I want you right now. But I just want you to know that like ... all right? If you have a hard time being passionate about your thing, the cool thing about passion is this when someone can tell that you're passionate about your product, when you're passionate about the MLM that you're in. It actually makes up for and fills up gaps for your knowledge when it comes to script writing, and how to close people and stuff like that.

That stuff matters. That stuff matters to go study. But if you don't know that stuff, raw pure passion is a fantastic side step of knowing those things. Raw pure passion, just straight excitement. Remember, there's a product once one of my buddies wanted to buy, and I was like, "Dude this so cool, how does it work? He's like, "I don't know but it's cool." I was like, "Okay and I bought it," it was really expensive. Why?

Not because there was a great close, but because it's of the raw pure passion. If you have that for your thing, it makes it so much better. So anyways, don't be nervous though when somebody gets mad at you or comes out and says like, "Hey, you're a fraud," or whatever. It's going to happen whatever. Anyway so when I first started the MLM game, I don't know why I got sidetracked on that.

When I first got started in the game I started out ... oh, this is why. I started having a lot of conversations like that, right? Where I was like, "Hey, here's my product. Here's my MLM thing. Here's what here's the thing I'm going for." And people would get ... you know they'd start throwing the attacks. Here come the arrows. Like, "No, it's awesome because of this. Well because of this.

And instead of me getting really good at dodging arrows, I decided that I would just start changing the person that I was pitching. And you guys know that's one of the major things that you learn how to do inside of secret MLM Hacks, the actual program. You learn how to change the person hearing your pitch. You also learn how to automate hearing your pitch, right? You learn how to ... and the reason why we go through this is because of this right?

This right here. I want to tell you something. I think I was ... this is I don't know maybe four years ago. I was studying, I was studying, I was studying, I was trying to figure ways to grow companies and I ran across this really neat thing. I think it's by Dan Kennedy, I think so. I think, I'm not sure either Gary Halbert, I can't remember anyway.

But there were only three ways to grow a company. There's only three ways to grow a company. Number one, you can get more customers, right? Number two, you can get your customers to pay more, right? Or number three, you can get your customers to pay more often, right? That's really it. Get more customers, you can get your customers to pay more cash, or you can get customers to pay more frequently, right?

Maybe through some continuity thing. And that's really the holy grail of MLM. They're on auto ship, right? That means you're paying frequently anyway. So, those are really the three ways. So number one, let's say this. Okay, let's I want to get more customers, right? Well, number one, one of the things you can do is stop pitching everybody, which is completely different than what your upline will tell you to do.

But by pitching everybody that is nothing more than a bloodbath for your psyche and for everything that you're going to be going through and experiencing. Right? So you're getting more customers. We call those acquisition funnels, right. I'm going to acquire customers, how can I get more people in the door? And funny enough, the majority of businesses focused just on that. I mean, business in general, right?

It's just focused on just that one metric. How can I get more people in the door? Well, there's actually more ways to get cash. There's actually more ways to grow a company than just more people. Let's look at the other two. Right? Number two, right? I could get customers to pay more, right? We call this monetization funnels or how do I monetize my existing customer base?

It is infinitely easier to get somebody who's already paying you to start paying you more, right? It's easier to get somebody start paying you more money than it is to go find a new person, that's all I'm trying to say. Right? It's so much more expensive, right? And an actual number proven basis and it's a fact. It costs you, far more cash to acquire customer than it does to get a customer to pay more money.

So what's interesting is if you want, like sit back and start looking to the people who purchasing in your down line right? Either people who are inside your opportunity or people who are purchasing from you. If they've said yes to you one time, the second yes is so much easier. Go back to them and see what products they're not consuming from you and go offer them those products.

That mere act right there of getting existing customers to pay more cash, right? Is how big companies blow up so often right? If you look at like a GORA publishing, what's fascinating is, a lot of their very first products that a new customer ever sees, it's a low ticket, it's just meant to get somebody in the door, it's just meant to get the first small yes.

Then every single product, every single interaction, every single publication that, that person once they are a customer, every single thing that are consuming turns into ascending them, right? How can I ascend? How can I ascend? How can I ascend? How can I get you to pay me more cash, right? How can I get you to the next level? How can I get you to consume another product?

And so when you start thinking through that I mean, look at your down lines, look at the people who are inside, what could they be also purchasing that would be a benefit to them that they're not purchasing. And make that a campaign right? Rather than just the campaign of, "Let's get more customers," there's a campaign around, "Let's just get our customers to pay more."

Anyway, hopefully this is helpful so far, okay. There's a lot of companies ... not many companies focus really, really heavily on that and have an actual process in place to do that. Imagine if you were to do that inside your MLM. All right, the second thing oh sorry, the third thing, right? Get customers to pay more frequently right? In an MLM, and in your down lines, getting somebody to get on auto ship. Getting somebody to pay you month in and month out, right? That's a pretty powerful concept.

That's a really ... it's extremely powerful thing to go do. And so there was obviously a huge focus on that. So if you look at the three of them, right. Getting someone to pay continuity, acquiring more people or the actual monetization ... just get ... of those three, the second one, right? So let me read it again. So you can number one acquire more customers, which the standard pitch to distributors is talk to everything as a harpy.

Talk to everyone all time which is a huge way of pain right? So number one you could acquire more people. Number two you can monetize the existing people or number three you could get the existing people to pay you frequently. Get on auto ship, maybe get on a support program for other things. Some kind of ... even a little mastermind things like that, that's a super popular way to do that.

But anyways of those three it's number two that people really don't do that much in the MLM space, right? So I would encourage every one of you guys to build somewhat of a campaign. A process, an event if you will, that's on purpose, that's timed to get somebody to start paying you more money, right? And say yes to that next product. Say yes to that next thing. So you can actually increase the cart value of each customer coming in, anyway.

So this is kind of a tactical episode. Hopefully this is okay though. If you look at the customers, right? So more customers, get them to pay more, get them to pay more often. I like to look at those in two different areas. Number one, what's the funnel? Meaning what's the sales arm? What's the actual process to get somebody in place for that and most people don't build a specific funnel with intention just to acquire people.

That's what you learn inside Secret MLM Hacks. So that's one area I like to look at things. The second area is on the business side, right? How does my business ... can my business actually handle more people? And what's funny about that is, I don't think many people ask that question for a long time either. Where they can acquire a lot of people, but the business can't handle more people, right?

If you are the major linchpin in your entire down line meaning, seven layers down, all the leaders are still pointing up back to you, you're doing it wrong. Because what that's going to do, is it's actually going to make you ... that's how MLM doesn't duplicate right? It doesn't duplicate that way. If seven layers down everyone's like pointing back up to Stephen, "Look there's Stephen, Stephen, Stephen, Stephen."

And then it's finally me, right? It doesn't work that way, all right? I have in essence not created leaders underneath me. So number one, can I acquire people? Number two, can my business handle it? So I like to put a process to both acquire and then a process to handle the actual people coming in. Does that make sense? So for example, I might have some funnels and some processes in place to acquire people but then once they're actually in, I'll have some funnels and some processes in place to train them automatically, which I do, right?

And then when somebody joins my down line, I actually have a system that is in place, it is the same for every single person that way when I see my entire down line doesn't get something, I can go back and just change the process right? Upgrade the process. See where the process doesn't work, the automated process that way it removes me. I don't marry my down line, all right?

They're still getting incredible support. They're getting far more from me than any other person in my entire MLM. I know that, they know that. But I am not the one doing the training personally each time. Why would I not just put it on a video? You know what I mean? Is this making sense? So acquiring, all right. I'll put a process in place to acquire and a process in place to train so that my business can handle them.

Let's think about ... that's from a recruiting standpoint. But think about how that might work also for actual product sales sign. Now think about ... so that's category number one, let's get customers, let's get more customers. Category number two is, let's get customers to pay more frequently. I'm sorry pay more. Let's get customers to pay more cash. Let's increase the average cart value of our current customers.

Let's get them to buy something else. So let's think of that like, is there a funnel that pitches? Is there a process that pitches existing customers, all right? To join the next level? Maybe your MLM ... and let's say that's from a product sales side. What if it's a business opportunity side, though? What if people have the opportunity to purchase the next rank above them or something like that? And you get a cut of that?

Well, do you have a process that's the same every single time to pitch somebody from one level to the next? Or a process in place to pitch somebody once they buy their first product of yours? Pitch them on to the next product, does that make sense? So you got a funnel, that process to ascend people. Then you also have a funnel, a process for your business to handle those people.

Does that make sense? It's a double sided coin. That's the reason why I am going through this real quick. Not enough just to sell, not enough just to have a great funnel, you have to have the systems in place. Okay? Then the third category right is continuity basically right? It's monthly auto ship. So the frequency. How can I increase the frequency someone's paying me? All right.

Do you have a funnel that pitches somebody on paying you more frequently? Do you have a business operation in place? Do you have a process in place to handle people paying you more frequently? That make sense? Anyways, I know that, that was kind of a tactile episode, but I just wanted to go through that, right. Because one of the things as I was talking to this lady that was realizing, I was like, "This lady made it through my process, meaning my funnel sells people but it also filters people."

You know, somebody who's not a good fit, I don't want the embarrassment for them to come in and then say like, "Oh, man, like that was really rough." Does that make sense? "Oh man like ugh," right, and then that makes an awkward conversation. Just like when you recruited that person who probably shouldn't be in your down line, that's in your down line, you all know who I'm talking about?

Okay, we've all been there, it's totally fine, right? It's an awkward conversation eventually when you bring somebody ... and I did that my first MLM I brought in this person and I realized, "Oh my gosh, this person ... where did my funnel break?" Because this person made it through and they should have been cut out. Not that I'm trying to be mean. We're on different scenarios in life. Anyway, I hope this is helpful to you.

I hope it's making sense what I'm saying here also, right? The funnel, the processes, they sell people but they also are your protector. They're the protector for you. So as you think through, start thinking through, "Hey, should I get more customers? Is that the model I'm trying to go for now? Or am I trying to take my existing customers and get them to pay more? Or am I trying to take my existing customers to get to pay more frequently."

Just choose one at a time, don't go for all three at once. That's murder. But, that's what I would do though. And as you start thinking through the process that you want to go handle, think it there. Right? Number one, two or three. Get more customers, get them to pay more, get them to pay more frequently. One of those three. Start thinking through, "Okay, what's my process to acquire more and number two, how does my business handle that growth? Do I have things in place for it?"

And when you start treating it that way, what's cool is that means you're actually treating your MLM business like an actual business owner would. And it puts you in places, and puts you in scenarios that other people in your up lines and down lines have not been before. Because, you're actually operating like a company, right? Not just like a solopreneur. I've never seen a rich solopreneur.

I haven't. It takes a team. It takes some processes around, it takes some systems around them. Right? And that's how it works. And so if you're having a hard time scaling, and you guys are like, "I'm not selling like I want to be," Is it a funnel problem? Or is it a business operations problem? Okay, okay, cool. Well, are you trying to ... just one at a time, not all three or not two, just one.

One at a time, are you trying to get more customers, are you trying to get customers to pay more, are you trying to get them to pay more frequently? And start thinking through that and only choose one at a time, look at it from the funnel side and the business side. Anyway, I feel like I said the same thing over and over again. But because I'm trying to pound it in.

This is the reason why my stuff is crushing it, just so you guys know. That's the reason why my students in Secret MLM Hacks crush it, all right? That's the reason why my down line crushes it. It's because we don't just take it from the traditional MLM side, we are putting inside and we're coupling it with other practices for how things work best and sell best on the internet.

And still leave the entrepreneur time to breathe and enjoy the cash they're making with the processes they put in place. Anyway guys, hopefully that's helpful would love to hear more of your questions. I think I've got a lot more questions you guys have asked. go to secretMLMHacksradio.com and you guys can ask any question you'd like. There's a green button on the bottom right, click the button and it will record your question straight off your browser and email the audio file to me.

Also feel free to check out SecretMLMHacks.com and actually watch the next free web class we've got going on there. It's fantastic. It's rocking the boat a little bit. I know that, very aware of that. And if you are kind of tired of kind of the traditional ways to grow MLM and you want to use things like the internet, and automation and it's been around for a little while now, and people are telling you not to use it, go ahead and jump on over and you can see how it works best for your MLM, and your scenario.

There's no pitch I'm not even telling you the name of the MLM that I'm in. I never will, because I don't want anyone to feel like there's any pitch happening. So anyway, I hope that that has been helpful to you. Excited to have you guys over there and please feel free again to rate and subscribe in my opinion this is the greatest MLM podcast that is available on iTunes and I want iTunes to know that.

And so your reviews help me tremendously especially in this new age as we apply good tactics, to a great business model called MLM. Guys, thank you so much and I'll talk to you later. Bye. Hey thanks for listening. Please remember to rate and subscribe whether you just want more leads or automated MLM funnels, or if you just want to learn to get paid more for your product. Head over SecretMLMHacks.com to join the next free training today.

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