89 - Increasing Team Volume... - a podcast by Steve Larsen: Automated Downline Recruiting

*increase team volume, secret mlm hacks, teach your downlines, the power of the internet

 

Listen to a recent Secret MLM Hacks course member, Nick Bradshaw, as he tells us how is team volume nearly 20X'd after using these modern MLM recruiting principles...

 

INSIDE SECRET MLM HACKS

 

This is an interview that I've done with one of my good, Nick Bradshaw. He's got his own show but he wouldn't tell me what it is. You should track him down and ask him.

 

We have about 500 people in the Secret MLM Hacks program. For the next few episodes, I'm actually going to share with you guys some of the interviews I've been doing with people who are in the program and share what's been happening.

 

Nick  has almost 20X-ed his team volume since using the Secret MLM Hacks methods, which is crazy. I didn't know it was that much! I thought it was just doubling, not 20X!

 

He's going to walk through and talk about how he's been using this stuff and teaching the same strategies to his downline, which is ultimately what's been my goal in creating this stuff.

 

It's not so that everybody has to join Steve Larsen. It's so that you can learn how to do this stuff on your own and then teach your downlines and explode stuff.

 

A lot of MLMs are refusing to be influenced from the top down on the strategies that I'm teaching. I'm just telling you… This is the landscape of the atmosphere that we're in around here.

 

A lot of big MLMs are not wanting to take on some of the strategies like the internet, which is ridiculous. It's because they don't know it themselves. They don't know how to train or teach on it.

 

The strategy I've been teaching is actually to go from the bottom up. It's for the little guy.

 

HOW TO TEACH YOUR DOWNLINES

 

Secret MLM Hacks has been focused on training from the ground up. I don't care what MLM in you're in. That's why I'm not here pitching you guys all the time. I'll drop every once in a while what I'm in if you guys are interested, but that's not the purpose of it.

 

The purpose of it is for me to go and influence MLM from the bottom up. To hand tools to people inside of MLMs from the bottom up who can go reteach it to their people and explode past their uplines.

 

That's been the point and it's been working. We've had a lot more MLMs reaching out, asking things like, "Would you come build funnels for us?" I'm like, "Where were you when I was talking about it earlier?" It's flipped the whole table on its head.

 

I have a very special guest today. Somebody I have been watching and seeing everything that has been going on... And I've been impressed.

 

There’s not many people in MLM who use the power of the internet. I've got a very special guest for you today. It's very easy to see who is in MLM online because there aren't that many. When I first saw other people doing it I was like, “Oh my gosh I'm not alone!” I was so excited about it.

 

I want to introduce you to and welcome Nick Bradshaw.

 

SECRET MLM HACKS INTERVIEW WITH NICK BRADSHAW

 

Steve: Hey man. Thank you so much for being on here.

 

Nick: Dude it's been absolutely my pleasure. It really really is.

 

Steve: It's gonna be awesome I'm pumped for it. Just so people understand more about what you do, tell me when you first got into MLM?

 

Nick: I've been in the MLM game myself about two and a half years. Funny enough, my wife is actually the one who started all of this and I jumped in halfway through. It's really skyrocketed and taken off from there.

 

My wife's been doing this for about five years. And during that time I was actually a car salesman. I was working 60 - 80 hour workweeks, every single week.

 

When I started in car sales I had one kid and then next thing I know, I had two kids. I blinked three times and next thing you know I'm sitting next to a six and four year old kid. I'm like, “Where did all the time go?”

 

I was burnt out on it. I had set all these goals and I had reached the goals. I had worked my way up the corporate ladder so I could provide for my family and let my wife be a stay at home wife.

 

I got to that roadblock that said, “Where do I draw the line of how much time I'm spending at work versus how much time I'm spending at home?”

 

From there it was like, “Alright, well what do I do? How do I remedy this, how do I fix it?”

 

Steve: Something's gotta change, right? We've gotta shake it up a bit.

 

WHAT IS INSIDE SECRET MLM HACKS?

 

Nick: How do I be a better father to my kids? How do I be the father that I want to be rather than just the provider and someone that my kids don't even know? I was literally leaving for work before they woke up and I was coming home two hours after they'd already been in bed.

 

That's where my journey started with MLM. My answer to all of that was, “I'm gonna jump on board and help my wife build this business”.

 

And so that's what I started doing. I've got all these sales skills. I've been doing this hardcore sales stuff for five years now. My wife was relatively well. She was a silver rank in her company which equated to $2,500 a month.

 

So I said, “Okay, if I'm gonna quit my job and I'm gonna do all of this, I’m gonna quit cold turkey”.

 

Steve: You just up and left?

 

Nick: Yeah, just up and left. I said, “I'm done”.

 

Here's the crazy part… We moved from Indianapolis to Austin, Texas two months afterwards. We completely restarted. Hit the reset button.  

 

I've got all these sales skills and one of the things that I see really lacking inside of the MLM world was people knowing how to sell. So that was the problem that I said I can fix.

 

I jumped into our team trainings and I started doing all of these things. I started teaching them menu selling (which is a car world term) but it's just narrowing down the options.

 

Instead of giving them this huge, 16 page spreadsheet of all of these things that they can buy, you're gonna narrow it down and say, “Okay you have this option, this option or this option.”

 

HOW TO INCREASE TEAM VOLUME WITH SECRET MLM HACKS

 

I started doing that and in four months, our team volume jumped from $30,000 a month to $80,000 a month.

 

Steve: Wow, big jump.

 

Nick: Yeah big jump. Just within a couple of months of just getting people to understand how the sales process actually works and implementing those skills.

 

But then we really came to a plateau. You can only do so much to the customer base that you already have.

 

Steve: Right. You need some more people eventually.

 

Nick: Eventually you need more people. That was the brick wall that I ran into at that point. I was like “Okay, so how do I do this?”

 

Marketing, duh.

 

If sales pushes and marketing pulls, I need to pull more people into this business.

 

But I had no idea how to do it because I'm not a marketer. I've been doing sales my entire life. And honestly, that's when I found Steve Larsen. I started listening to Secret MLM Hacks and I signed up to ClickFunnels.

 

From there… I failed. Miserably. On my face.

 

Steve: Sure. We pretty much all do the first few rounds.

 

Nick: I jumped in and I'm like, “Oh this is gonna be awesome! I'm listening to you but I'm not really hearing you”, you know what I mean?

 

Steve: I always laugh when people are like, “I've heard this training before”, and I'm like, “No it takes a few rounds, go again.”

 

Nick: I jumped in and started building these funnels and I'm like, “This is going to be awesome” and then I hit launch...

 

And I launch that first funnel and nothing. It was just crickets and I'm like, “Alright, back to the drawing board”.

 

INCREASE TEAM VOLUME WITH CLICKFUNNELS

 

I paused my ClickFunnels account because I realized that I didn’t have the skills that I need to be successful doing what I'm doing.

 

Steve: Right.

 

Nick: That's when I really jumped into it and I remember the time specifically. I was at a leadership retreat which is an invite only retreat for a company. I had just gotten Expert Secrets and Dot Com Secrets. I bought the black book with the funnel hacker's cookbook and all of that. And I brought it with me.

 

I'm sitting in our hotel room and I started reading Expert Secrets and I didn't put it down. I went all through the night and the next morning. When it was time to get up and go to the retreat I was still sitting there with my book on page 240 or something like that.

 

All of these things just started hitting me and it was like the fire was lit. I started really consuming and I even started hacking Secret MLM Hacks.

 

Steve:  I noticed that's what you were doing. I watch a lot of people do that which is great and I think they should model it.

 

Nick: When I was hacking Secret MLM Hacks somehow, someway I ended up in the membership site and I hadn't paid for it. I messaged you and I'm like, “Dude, I have no idea how this happened but I'm here.”

 

Steve: We were in the middle of tweaking some stuff. Yeah, I remember that. It's not that way anymore.

 

Nick: It's not that way anymore. A whole new revamped course and everything. I got there and I started watching your videos, consuming and I implemented.

 

For my relaunch basically modeled exactly what you were doing. This was probably seven months ago, eight months ago?

 

HOW LONG DOES IT TAKE TO INCREASE TEAM VOLUME?

 

Steve: A while ago now, yeah.

 

Nick: Since then we went from$80,000 a month in volume to averaging about $150,000 a month in volume.

 

Steve: WHAT? I didn't know it was that big dude… Are you serious?

 

Nick: Yeah. In the past 12 months, we've done a little over $1.5 Million.

 

Steve: So you're saying it works?

 

Nick: I'm saying it works dude. That's probably about the time that you really started noticing me singing your praises. I'm sitting here inside of my own business and I'm watching these things grow and accumulate exponentially.

 

And I'm trying to teach this stuff to my team and get it through their heads… There's no other way!

 

Steve: I don't know another way either. I'm not making fun of you who are like, “I love talking to friends and family. I love going to home and hotel meetings”. Good on you. But you can only do that for so long.

 

It's so much better to have something automated.

 

Nick: Yeah, absolutely. I start learning more about marketing and it's a constant learning curve obviously.

 

But you know that? It’s so true that MLM is a personal growth opportunity with an income opportunity attached to it.

 

Steve: Right.

 

Nick: That's what it is. It's a great way to start for the traditional person who doesn't know anything about marketing or sales. You can start talking to family members and friends and doing all of that.

 

But the reason that 99% of us out there are failing is because we don't ever move past that portion of it.

 

The growth never happens and where we get into real marketing or real sales.

 

PERSONAL GROWTH WITH SECRET MLM HACKS

 

Steve: Reaching out to your network only gets you so far. After a while you have to learn how to attract more people, market to them, change beliefs, sell and close.

 

It's funny when people are like, “I'm just gonna treat this like a hobby.” You're not going anywhere then, sorry.

 

It's a business not a hobby.

 

Nick: That’s the way that I see this. We talked about this the other day. The way that I see MLM moving, the way that I see this momentum going... It's having a rebirth, almost.

 

If you've lived in our world, it's changing the way that it's happening. We're slowly moving out of those 1960's origins and moving to 2020.

 

You're seeing a lot more sales and marketing professionals get into the game. I'm trying to teach everybody that, I'm trying to show everybody that.

 

If you're not moving in the direction that things are going, you're going to become extinct.

 

You're going to have real professionals in this game, doing things, exploding and leaving everybody else in the dust.

 

Steve: There are social media platforms that were never around until 10 years ago. The distribution channels that exist now are massive and you can tap into them for near nothing.

 

Most MLMs are mad when you go do that kind of stuff. What is wrong with you? You could be selling so much more if you just use them! It doesn't mean you have to be on Facebook saying “MLM”.

 

What are you guys are doing right now that's working best for you? I'm just interested in that, because the course is big. Secret MLM Hacks is not a small course.

 

What is it in there that has been most helpful so far?

 

TEACH YOUR DOWNLINES WITH SECRET MLM HACKS STRATEGIES

 

 

Nick: The thing that I think that's been most helpful… It's just gotta be the confidence to go out and PUBLISH.

 

Steve: Oh yes.

 

Nick: The confidence to go out and publish and talk about what you're doing. It's one thing to sit there and learn it for yourself. It's another to go out and actually teach people what you're doing.

 

Steve: Sure.

 

Nick: Not only because, in my personal opinion, I think that you learn it better and but you learn how to communicate it better. The more that we've been publishing, the more that we've been putting it out there, the more that it attracts people.

 

Steve: Sure.

 

What's being published right now? Is it a podcast right now?

 

Nick: I've started a small little podcast at the moment.

 

Steve: What is it called? Feel free to shout it out.

 

Nick: I don't know if I want to at this point...

 

Steve: That's okay then, never mind.

 

Nick: I'm still trying to find my voice. My wife's Instagram account has been blowing up. She's got 42,000 followers right now.

 

Steve: That's big.

 

Nick: We do a lot of not direct marketing there. More like back page marketing.

 

Steve: Sure, that's one of my favorite kinds. Especially in MLM.

 

Nick: I modeled you and I set up my own little course. I started targeting people who want to make money online. The people who actually want to own a business. Not people who want to do a hobby.

 

Sending people through that mini-course has yielded great results.

 

THE POWER OF THE INTERNET AND MLM

 

Steve: That's awesome.

 

What does your funnel look like right now? I talk so much about funnels, and most of the MLM world is still very new to the funnel term and concept. But what is it that you guys are doing right now?

 

Nick: The big thing we're doing right now is the little mini course which basically teaches marketing for MLM.

 

Steve: Sure, that's awesome.

 

Nick: The big idea behind that is, if you want to recruit more people into MLM and you don't want to talk to your friends and family, then:  

 

You have to target people who actually want to own a business but people who aren't necessarily getting the results that they want out of the current business that they're in.

 

Setting up this little mini course that teaches people how to market. People who actually want to learn how to market their MLM. Then we invite them to join the downline.

 

At the end of this course I affiliate for you and I say, “Hey, there's two ways that you can learn this…”

 

Steve: Which I see by the way, thank you.

 

Nick: “... You can either go join Steve's Secret MLM Hacks and learn it from the master. Or you can join my downline and I'm gonna teach you exactly what I'm doing to grow my downline to do $1.5 Million per year.”

 

You can say in your current business and learn from Steve or you can join me and learn from me.

 

Catching that low hanging fruit, I suppose. Taking advantage of the way that the current MLM system is.

 

You have so many people that are unsatisfied with the business that they have because they're not learning the things they need to run their business.

 

TAKE THE OPPORTUNITY TO INCREASE TEAM VOLUME

 

Steve: Which reeks of opportunity for the rest of us who actually know what the heck's up.

 

Nick: Exactly. That's exactly what it is. It's kind of like a smorgasbord of low hanging fruit.

 

Steve: It is, yeah.

 

Nick: As far as extra recruiting goes and getting new people, it's great when people actually want to use the product, they believe in the product, they love the product and all of those things.

 

That's an amplifier but it's not a requirement.

 

Steve: So you guys have a course, you're selling, you're driving traffic to the course and then on the back you’re saying, “Hey, if you want to come join, this is what we've got”.

 

Nick: Exactly.

 

Steve: That's awesome. I was filming some training for my own team three weeks ago now. And I just wrote RECRUITING.

 

That is what most MLMs teach you and the method for it is just walk around. Think about the power of what we're doing with this stuff.

 

We're taking the recruiting model and replacing something in front of it so that we're not actually promoting the MLM.

 

How long did it take you to create your course?

 

Nick: I created the course in about seven days.

 

Steve: RIGHT? It's not crazy, man. You create this course so then you're no longer promoting an MLM. So Facebook is okay with you suddenly.

 

You drive traffic to that and take the money to dump it right back into ads. It's amazing and it changes the whole model.

 

It's literally INFO PRODUCT + MLM. Mashing together two different industries.

 

Are you doing phones sales as well? Closing them on the phone?

 

TEACH YOUR DOWNLINES THE POWER OF THE INTERNET

 

Nick: To a degree yes. I will offer that to people and I have an application process (modeled after you).

 

Nine times out of 10 when someone goes through the application process, I set up my auto-responder. My email service will kickback a set of emails that walk them through the process of setting up their account.

 

Then I've done an automated overview. A business overview that teaches them about the company.

 

During this entire time, I never even mention my company's name.

 

Steve: This is the craziest part! Same thing!

 

Nick: I've literally modeled what you've done.

 

Steve: I LOVE IT!

 

Nick: For months my entire office was covered with print out after print out of exactly what you did.

 

Once I finally mapped it out in my head, it was more about the concepts at hand.

 

Another thing that I think a lot of people struggle with inside of the funnel world is that they think it's about pages.

 

Steve: Right yeah, it's not.

 

Nick: It about the framework. What is the state of mind that he's putting every single person in?

 

Once I finally understood the framework behind it, I knew that's why I failed the very first time that I tried ClickFunnels.

Because I thought that it was just all about pages.

 

But once I understood the core framework and moving somebody through the funnel and how that's done, then all of a sudden it made sense.

 

Steve: Right.

 

INCREASE TEAM VOLUME WITH SELF-LIQUIDATING OFFERS

 

Nick: One of the coolest things that happened out of all of this and how I feed this recruiting machine is by putting self-liquidating offers throughout the course.

 

The course is dripped out over five days and on each day there's a small self-liquidating offer.

 

Whatever I talk about that day, I then give them an offer to say, “Hey, if you want to learn this more in depth right now, click this”. Then it goes to a new page with a little sales video for an offer for $7.

 

Right now it's $1.50 per opt in on the front end and on the back end it's churning out $38.

 

Steve: You're speaking louder than whole MLMs even know how to!

 

Nick: Exactly and it pays for itself 17 times over. I'm paying myself to recruit people.

 

Steve: Last week on Secret MLM Hacks we put $1400 in and we got $20,000 back out (not including how many people got recruited and then they get handed the same recruiting systems). I don't know how it fails.

 

The biggest issue is the education. Most MLMs don't know how to do this which is understandable. It's a newish thing.

 

What would you tell to somebody who is on the fence about trying this?

 

ON THE FENCE ABOUT SECRET MLM HACKS?

 

Nick: The biggest thing that I would tell people is fail and fail fast. Just do it.

 

When we over think it, nothing ever gets done. I'm a perfectionist myself which is why I listened to Secret MLM Hacks 18 months ago and I just started doing this six to eight months ago. It wasn't really until the last three months that it really took off.

 

I’m still constantly tweaking and doing things to it but the fact is that I just did it.

 

I finally put down the pen, I finally put down the book and I went out there and I did it. Then I hit publish and I wasn't scared to feed the machine up front and put a little bit of money into it.

 

Nothing is ever gonna get done if I just sit here and read books. The knowledge is great...

 

Steve: But nothing happens.

 

Nick: You just gotta do it. Be active in your pursuit of what you want.

 

Steve: Be clear about the fact that this is not a hobby.

 

We've treated this like an actual business. We've got phone closers, we're talking to people and training.

 

I hate when someone joins because they're trying to do you a favor. Then they're wondering why they don't go build.

 

You recruited the wrong who! We gotta change your who altogether!

 

Nick: Every bum on the side of the street needs an opportunity.

 

Steve: Right!

 

Nick: I live in Austin and if you walk down downtown Austin you're guaranteed to see about 10 every 100 yards.

 

They might NEED an opportunity, but they don't' want it. You gotta find those people that actually WANT to succeed in whatever it is that you're doing.

 

DO YOU WANT THE SECRET MLM HACKS OPPORTUNITY?

 

Steve: Dude I am so thankful that you got on here. Thank you so much for sharing. I did want to ask one last question.

 

How many people have you been recruiting since you turned it on six months ago?

 

Nick: I would say we're probably getting five to seven a month.

 

Steve: That's awesome! On autopilot?

 

Nick: Yeah, on autopilot.

 

Steve: And the quality of person is really high which is awesome.

 

Nick: Five to seven a month is what we're recruiting into our organization and we get paid for a lot of people that say no to us as well.

 

Steve: Yeah, they bought the thing up front which is the beauty of it.

 

Nick: And I say five to seven, that's five to seven that we ACCEPT.

 

Steve: We get three to four applicants a day but I immediately cut out at least half off them because I can just tell…

 

Nick: Once you get to a certain point, you have to be able to say no. You have to self-select and be able to weed out people because otherwise it just becomes too overwhelming.

 

Steve: Then you turn into a life coach rather than a “Here’s what we're doing in our company this week” coach.

 

Nick: Exactly.

 

Steve: With love, I'll say that as tenderly as I can.

 

Nick, thank you so much for being on here, I really appreciate it. This was awesome, man. Really means a lot that you jumped on.

 

HEAD OVER TO SECRET MLM HACKS NOW

 

I know it's tough to find people to pitch after your warm market dries up, right? That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.

 

After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next free training.

 

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. Learn the 3-step system I use to auto recruit my downline of big producers without friends or family even knowing that I'm in MLM.

 

If you want to do the same for yourself, head over to secretmlmhacks.com. Again that’s secretmlmhacks.com.

Further episodes of Secret MLM Hacks Radio

Further podcasts by Steve Larsen: Automated Downline Recruiting

Website of Steve Larsen: Automated Downline Recruiting