95: How To Rate Your Business (Part 2) - a podcast by Steve Larsen: Automated Downline Recruiting

I'm very pumped for PART 2 of ‘How to Rate Your MLM Business’.

 

Like I said in the last episode, this is not about rating the MLM that you work for. We are talking about rating your current position inside of that.

 

Are you treating it like an actual business or is it like a hobby?

 

This will help you know, not only where you are, but what to do next. *This* episode we'll teach you the latter.

 

What do you do next? Now that you are able to go in and treat this as a company? Like an actual business, like an asset.

 

If you did not see the last episode, DO NOT start with this one.

 

Go to the episode just before this one. Go watch PART 1 because this is part two, and it builds off of what you saw during the last one.

 

AND… If you guys want more help on building real systems in your MLM business, go get the program secretmlmhacks.com.

 

WHAT DO YOU DO NEXT?

 

Having an SLO means that I gained control back over the:

 

• Lead
• Convert
• Deliver
• Upsell

 

I gained control back on this side of the ranking.

 

I lose control over at least half of the stuff on the MLM position side.

 

I can't…

 

• Convert people in certain ways
• Say certain phrases
• Income claims
• Health claims

 

...All of the stuff.

 

I wouldn't say it anyways... BUT there's so much red tape because the government's sooo involved.

 

I've got to be way more careful and far more watered down.

 

What I CAN do is control the pre-frame that they see my MLM with by the stuff that comes through on the SLO side.

 

My challenge to you is to go in and rank YOU. How well do you...

 

1. Attract leads?
2. Convert the leads once you have them?
3. Deliver on what you sold? (Just improving that alone will increase your sales because your testimonials increase once you deliver better.)
4. Upsell them?

 

Second money's always easier than the first money.

 

How well do you do those things?

 

#1 Figure that out.

 

#2 Circle the one that SUCKS the most

 

#3 Use Secret MLM Hacks to figure out what it is that you're doing.

 

If you're new here and you’ve never seen what a funnel is, do it in the order that the modules that are presented. That's going to help you understand WHAT a funnel is.

 

It will help you get that first thing off the ground.

 

YOU HAVE AN SLO… WHAT DO YOU DO NEXT?

 

After you've gone through it and after you have an SLO (self-liquidating offer) up… After you've started creating systems around these things, start ranking them.

 

I already have a business built. So much focus is on the building… But what about post build?

 

Q: What do you do next?

 

A: *THIS*

 

How well are my systems inside the business?

 

I rank according to those things (lead, convert, deliver, upsell). That is what guides my decision making.

 

Which is ultimately why I start thinking about how could I go and create an upsell.

 

I'm going to list out a bunch of ways I could make an upsell… Things that are possibilities.

 

I'll choose some of them. That literally becomes my TO-DO list for the next month. That's what guides me in this. That way it's a market-driven business.

 

I'm listening. I have my ear to the ground.

 

You make money on your strengths. But I'm talking about ranking your systems and fixing the weaknesses.

 

If you don't have systems, it's extremely weak. That's what makes people feel like, “Oh I'm so lost. I don't know what to go do.”

 

If you’re liking this, I appreciate it like crazy. You can go to SMHReview.com (Secret MLM Hacks Review) and leave an honest review.

 

If you're like, “That sucked”, tell me! But if you think this is awesome, tell me that also!

 

If you’re having a hard time thinking that you can be duplicatable… It’s because you aren't.

 

Your systems are.

 

The reason I'm so duplicatable is that I give a lot of these guys the same things that I brought them in with.

 

A SYSTEM is duplicatable.

 

I am very unduplicatable.

 

THERE’S ONLY ONE ME!

 

I'm not trying to duplicate people. I am trying to duplicate business systems.

 

YOUR MLM BUSINESS EXPERTISE

 

People ask me, “Do I teach my downline how to do funnels if they're used to belly to belly?”

 

1. My SLOs have to do with funnels because it's my expertise.

 

If you are an expert on protein shakes, build a self-liquidating offer around what you're good at.

 

It's the reason why you can create a unique recruiting offer. It's unique.

 

What are you amazing at?

 

I am not a scientist on the supplement that my MLM sells. I'm not. I don't understand much about it. What I know is I...

 

1. Take it and it's good for me
2. Make money when I promote it

 

… That's pretty much the only science I understand about what I actually sell.

 

Selling has NOTHING to do with how well I know the product.

 

There are people in my downline and their expertise lies heavily in what we’re selling.

 

They're like scientists. They're so smart. It's ridiculous.

 

They're like, “Should I go create something around funnels?”

 

I'm like, "No, because that's my thing. I was the lead funnel builder at ClickFunnels."

 

I'm not saying it's competing. They can do to it if they want… But you can be unique.

 

What are you good at? Build an offer around that.

 

Build your SLO around what YOU’RE good at and similar people will be attracted to you.

 

THE SAME MLM BUSINESS…

 

One of the biggest things people ask is, "Stephen that means that eventually, everyone in my downline will be selling the same thing I am."

 

No, they won't, because they go through the same process that I'm teaching them.

 

If someone's like, "I'm super good at copywriting."

 

I'm like, "Sweet, I'm not." Go get copyformlms.com and make that your $57 thing.

 

That's what brings people in, liquidates ad costs, build systems around it, then pitch them in your MLM.

 

There's room for all. You don't have to be a funnel freak in order to be good at this.

 

It's just understanding the general concepts and principles of offer creation. Making it unique to you, and understanding that what you control and don't inside of an MLM.

 

You can do this on your own. This is the map and one of the ways that I look from a 30,000-foot view to figure out where the weaknesses are in what I've built.

 

I sell with my strengths. But in order to remove me from the business, I need to fix systems that are weak.

 

If you’re getting leads but not converting them… Then that's the question you lead with.

 

Questions invite revelation.

 

So now the question that you ask yourself is, “How do I convert my leads better?”

 

That takes getting to know the leads better. How are they coming in? What pre-frame are they becoming a lead under? What is it that other successful sellers are doing?

 

RATE YOUR BUSINESS

 

Start asking those questions and digging and finding, “Oh, that's what they're all doing”. And you just build something that's automated around that.

 

The onboarding training that I give my team walks them through their first 30 days in my downline.

 

Most of my leads for my downline come from my podcast, which is another reason I tell you to FREAKIN’ PUBLISH!

 

It's so funny how much authority comes from publishing. They'll just be listening to you.

 

Let’s say you’re struggling to come up with SLOs for your MLMs children's books...

 

What if you created a product around how to teach kids to read? Something that's associated and complimentary, NOT competitive to what you're going to sell.

 

You might have a great team but what if there’s a major problem is lead generation? What kind of SLO could you create?

 

I'm going to go drop an episode and training on SLO ideas. What you're looking for is a problem.

 

What are the problems people struggle with, in your MLM, after they buy the product or join the opportunity?

 

Solve those problems.

 

It's super easy to have a lot of people come to you because most people in MLM don't think about it that way.

 

You're just adding more value.

 

Q: How would you promote your funnels if you're just starting out with no proof of personal success yet?

 

A: Success is not based on testimonials, but testimonials help.

 

You can launch something without testimonials. But I would build a system to capture testimonials as you go.

 

Every funnel I launch, I build in a sense of vira-bility (how easily will it go viral on its own?)

 

MLM BUSINESS RESOURCES

 

If you guys go to bestmarketingresources.com, you can see some of the resources that I use.

 

Go look at the video about UpViral. That's one of the ways that I increase my spreadability.

 

I believe I have a video on there about proof. That's one of the ways I increase my conversion rates by 10 - 20% every single time and it works super well.

 

I am NOT the business. I am NOT the funnel.

 

What I am good at is systems. I build systems.

 

You just have to know which ones to build. And this is one of the ways that I go do that.

 

Someone said to me, “Steve, my MLM offers only subscription purchases, which makes the lead generation more difficult.”

 

No, it doesn't. That is in your head. Just going to call that out right there.

 

“New buyers can only subscribe for at least six months. They cannot buy only one product as samples.”

 

Yes, but they can buy your own product in front and then get six months of your thing for FREE.

 

Russell just launched a book about network marketing and different funnel types.

 

I'm going to go create is what's called a Bridge Page. Because I'm going to make my own offer around it when you buy through my link.

 

MLM BUSINESS AND AFFILIATE MARKETING

 

The affiliate marketing model is the EXACT SAME model as the MLM model.

 

There's no difference. I don't how many times I can say that in this.

 

Look at how affiliate marketers sell their stuff. They don't own the cart. How are they getting so many sales?

 

They have to tell somebody to buy on someone else's page. How do they get so many sales?

 

I built a bridge page funnel. That’s what I did.

 

I don't own the cart, I have no power over it, I can't change anything on it. It's something that ClickFunnels is promoting.

 

For the One Funnel Away Challenge, all I did is create a page in front with a video that said, "Hey, on the next page you're going to be pitched by Russell to do this challenge. It's a 30-day challenge to help you get a funnel out the door. What it's going to help you with is X, Y, and Z.”

 

“But in order to add more value, here are some things that you might need to get your success, faster and help with what you do after you've done these 30 days. I've come up with some of my own products, my own ideas and I decided not to sell it, but I could have."

 

"You're going to get all this stuff PLUS all the things that Russell's giving you if you buy through my link. I usually sell each of these for a couple of hundred bucks, and what he's going to sell you is only a hundred dollars.”

 

“Here's how you get it. Click below and it's going to take you to my affiliate link, buy it through my link and once a month I release all of those bonuses to the those who bought through my link."

 

BRIDGE PAGE - WHAT DO YOU DO NEXT?

 

It asks for their email, because I'm a marketer, and it puts them on a list.

 

Now I can create an email sequence. Each email will highlight one of those products or bonuses that I'm giving away on top of the thing that I don't control.

 

That's why you CAN sell a subscription based thing and not own any of the carts.

 

I'm going to figure out all those followup problems and solve something for it ahead of time. Then I can say, “Here is one of the issues I found people need help with afterwards” and it makes it really easy.

 

This is one of the easiest ways to sell a product.

 

Create a bridge page. It's a single page. The one I did for ClickFunnels has already made $110,000 in the last six months.

 

I actually made it in three hours in a hotel room while I was on a trip. Just keep this simple. Keep it real simple.

 

All you're doing is you're creating a lead system, you're converting them, you're figuring out ways to deliver it better, and you're upselling them throughout.

 

This works if you’re selling...

 

• A product
• Your own product
• The opportunity

 

One of the easiest ones to do for a subscription based thing is say, "Hey, when you buy this, you're going to get six months of the product for free."

 

You give that in addition to that main thing and you out value everybody else.

 

THE EASIEST WAY TO FIGURE OUT WHAT TO DO NEXT

 

Q: Is it easier for me to go convert somebody who says, "Stephen, I'm interested in your MLM, but what about X, Y, Z? This, this and that. Help me, help me, help me"

 

I'm not trying to be rude… But I'm not building a life coaching business.

 

I'm building a business around the product that I sell. If you don't like those you're recruiting, that's why.

 

You're not being picky enough. Don't recruit them just because they have a heartbeat.

 

It’s easier for me to widen the pot and find people with a smaller amount of education needed.

 

The belief bridge they have to cross is much smaller.

 

Go to bestmarketingresources.com. I put a lot of resources that I use on there because a lot of people ask me, “What are you using?”

 

You don't have to use ALL those. They just accelerate you. Some people are like, "You need more than ClickFunnels?"

 

Maybe you don't NEED it, but I want to accelerate.

 

I WANT YOU TO RATE YOUR BUSINESS

 

So…. To recap…

 

#1 I'm going to rank my business both in terms of my position, and how I'm treating it and the MLM opportunity. How well do I...

 

• Get leads from my MLM opportunity?
• Convert leads to my MLM opportunity?
• Deliver for my MLM opportunity?
• Upsell?

 

How well do I...

 

• Get leads for the product?
• Convert the product?
• Deliver the product?
• Upselling them?

 

Those are the MAJOR functions every business has. Rank yourself on that.

 

Do the same for your self liquidating offer. You could get really specific on this and put the actual name of the product that you're selling.

 

Then do it for the next product and then do for the next product and rank it and rank it and rank it and rank it.

 

That gives you a very clear map of what it is that you should be doing.

 

You're NOT the business, you're NOT the funnel.

 

You build something that actually is automatable and duplicatable.

 

What do you hand off to people when they join you? You're systems, not you.

 

I'm not willing to babysit my downline, I made that declaration a long time ago.

 

I will be there and I will create really valuable stuff but I'm not there to make them successful.

 

That's their decision. I am not the builder of their business. I'll give them tools so they can do it on their own.

 

JOIN SECRET MLM HACKS

 

I know it's tough to find people to pitch after your warm market dries up, right?

 

That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.

 

After years of being a lead funnel builder online, I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.

 

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

 

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.

 

Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.

 

If you want to do the same for yourself, head over to secretmlmhacks.com.

 

Again that’s secretmlmhacks.com.

 

Further episodes of Secret MLM Hacks Radio

Further podcasts by Steve Larsen: Automated Downline Recruiting

Website of Steve Larsen: Automated Downline Recruiting