98: [Part 2] MLM Product Funnels: Bridge Page... - a podcast by Steve Larsen: Automated Downline Recruiting

I'm very, very stoked that you're here by the way.

If you have not seen part ONE of this four-part series, this is number TWO. Go back and watch it!

These four parts build on each other. I would watch it in the order that I've presented them.

Welcome to PART TWO, today we're going to talk about what's called a BRIDGE PAGE.

The bridge page is one of the secret weapons of MLM'ers and internet marketers… This is how we really play the game online.

I'm not going to say much more because I want you to go straight into the lesson.

DISCLAIMER: I am not your MLM. I don't know all your full scenarios.

I was hunting for an MLM that would allow me to do this. It's not hard to find them.

THIS is is not crazy.

I don't know if you have ever heard the term white hat, gray hat, black hat.

Black hat is like illegal, terrible if you get caught there's consequences.

White hat is following the rules to a T.

This is not like even gray, okay? I don't want to go in the gray hat or the black.

I only do the white, okay?

Personally, I don't know how you will use this information. If you want help pulling this kind of stuff off, that's what the program Secret MLM Hacks is about.

Go get the program at secretmlmhacks.com.

THIS is how the big MLM'ers actually play the game.

I don't want to say big MLM'ers... I should say this is how WE from the internet marketing world...

When we see MLM we're like, "I'm just gonna make this really easy thing that just auto sells my stuff".

I'm very stoked for you guys to see how we're pulling this off.

Again this is PART TWO of four.

WELCOME TO BRIDGE PAGE TRAINING

There are some realities here that we have to deal with:

In MLM, I have no control over the checkout cart.

I can't go in and add in testimonials to my own checkout cart. Even if your MLM has given you a duplicated website, you still can't change the order page. It's duplicated and controlled by them.

I can't change the checkout page. I'm gonna put it in RED because you can't really touch it. It's your MLM's order page.

On this side we've got Facebook.

Facebook hates MLM.

They don't hate it... They just don't want it to become an MLM platform, so you can't put ads for MLM.

I don't, but we still have people auto-joining us every single day... So how do we do it?

I'm gonna do this from the product sales standpoint. There's three different methods behind this.

There are three different ways to create a product funnel...

Think about those skill levels. This is one of the easiest ways for you to sell a product with very little skill. But it also is duplicatable time. There's more LEVERAGE.

That's why I love it so much.

Let's think about it from this standpoint first of all...

Q: What is a funnel?

A: A funnel is not PAGES... That's a method of delivery.

ClickFunnels HELPS you build a funnel but funnels existed before ClickFunnels did!

Funnels existed before the internet did.

If you've sold anything EVER, you had a funnel.

A FUNNEL is just the process that leads to the sale...

And there are two parts to it.

1. Sales message
2. Offer

... That's it!

It's the reason why funnels existed before the internet.

The first person who ever traded and bartered a sheep for a plot of land... That was a funnel.

All you've got to do is build a little sales message and this is the freaking easiest script on planet earth to use to do that.

And then an offer which is wicked easy for you guys to do.

Hopefully, this is very eye opening on how to do it for your products and it's really easy to outperform everybody else.

There are three kinds of time, only spend one of those kinds.

 We don't just want to be a Prius... We want to be the drag car.

Time = Wealth

The speed of the money coming in is what rich really is.

Rich is how much money you have.

Wealth is how long you can live without working.

I don't control:

• The checkout page
• Anything on Facebook

What I am going to go do is... I'm gonna create my own offer and my own funnel.

So what that means is, first of all, I'm gonna build a page and this is TYPE ONE.

It's a single page.

I have done this before when promoting things that I don't own the cart for. And I really couldn't do much on Facebook or other ads platforms.

We've done OVER six figures in four or five months on ONE page.

When people are like "I can't sell this on the internet", yeah you can.

Do what I'm showing you right here.

I need a sales message and I need an offer.

First, let's talk about the sales message.

The way I do this when I can't control the cart is... I'm still gonna talk about the product.

I'm just gonna take a little video... The last time I did this it took me three hours in a hotel room while I was traveling.

I took my phone out, I was like "What's going on everyone. Hey it's Steve Larsen. I've got something really cool for you if you guys are on this page right now. There is a product that has really changed my life back when [origin story, origin story, origin story]. So you can see that I'm really syked about this product here so what it is..."

Let's say it's super glue...

"So what I have here is this super cool super glue. And it's something that I do get a little commission for and I'd love for you to go buy it. But I also know that some of you guys you're going to have questions about this when you buy it. The company is an amazing company but some of the questions... They may not have the answers for you on those things.

So what I've done is I've created a few things. After you buy it, there are these follow-up problems/questions that you guys have had about how to use the super glue. Some of you even wondered what's the best surfaces to put it on? Is there a temperature that it works best at? How long do I need to wait for it to cure before I can use the item?

What I decided to go to was... We brought in the guy that actually creates this stuff. The formulator of the super glue. I interviewed him for an hour. Who knew you could do that for an hour about super glue? We have that crazy cool interview for you and it's gonna teach you the best ways to go do this. It's gonna teach you the best temperatures and surfaces it will work on.

If you guys go get it through my link, which I'll tell you how to do, just click the button below. First of all you're gonna go get this really cool interview with the formulator..."

HINT HINT: You guys getting ideas?

Then  I go to the next major follow up problem that's very valuable if I was to solve it.

"I know some of you guys are also wanting to have like two of these, so we're actually gonna give you guys a free one as well."

Let's say my MLM sends you out two of these. What I would do is I would say "When you buy one I will send you out a second for free" so there's no change in fulfillment.

We used to do that with some of our E-com funnels where they would have a bundle of three.

They came to Russell and I to be like "Hey we've got a bundle of three things". And we're like, "No you don't. You have one and you're giving away two for free now".

They'd buy one for $25 bucks and we'd give them two away so it was buy one get two free.

That's way sexier than get 3 for $25.

That one simple tweak in the headline actually made an offer out of it.

Or let's say that your MLM sells its product for $150 but if you go buy through your affiliate link then it's $120. I can give you guys a little bit of a discount here.

I'll give you guys $30 off. You're just creating an offer around the assets that MLM is allowing you.

I'm trying to think about what else you can do around super glue... I've never done an offer around super glue...

We created this really cool PDF of safety instructions. We're actually gonna send you guys a pair of gloves that the super glue can't actually fit with.

It's a PDF of safety instructions and how to use it. BUT  we're gonna send you this pair of gloves as well

I make sure that the things I'm giving away in my bonus are pretty much pure digital and just different formats of it.

Q: Why would I do that?

A: How much money does it cost for me to fulfill on a video interview? Nothing!

It's a freaking email with access to it.

How much does it cost for me to fulfill on the $30 off that my MLM was already gonna give away anyway?

A: NOTHING!

But it makes it, it turns it into an offer.

The PDF with the instructions? Nothing!

I could make an audiobook by ripping the audio from the video and now I have an audiobook.

I could take this and transcribe it and now it's its own PDF.

So now I have:

• An Ebook
• A pdf with instructions on how to use it
• An audio book
• The video version of it
• Also, I have the $30  off (which is always gonna be there.)

All I do is think about my MLM's product, list out tons of the problems or follow up questions people have about using the thing they bought from me and how to have greater success with it.

It gets really easy when you think about it like this.

What I do in the video, the sales message, the video script is really easy.

All I do is tell my origin story...

How did I originally start using this product myself? There's a story behind it.

You're not buying it because there was a discount... Why are you really buying it?

Follow the script on page 114 or 117 in Expert Secrets. It will walk you through the epiphany bridge script.

It's literally eight questions. Just answer the questions!

Then you say "So if it's all right, I just want to share with you guys something cool because I believe in this product. Just click the link below. But I want to tell you what you'll get from me..."

I just list out the things in the offer. That's it.

And the button is just my distributor link. It's my personal store link that's gonna take them over there.

That's like one of the easiest methods to doing this whole thing EVER.

I've done A LOT of cash just on this one thing.

Hopefully, you guys have seen how simple this really is.

But no one thinks about it this way! They're like "How do I say the next phrase to trick somebody into my downline or buy my product?"

Man that's garbage, that's hot steamy garbage and it's terrible.

That's like trickery. That's like that nasty feeling that you get when you've sold somebody and you realize "I think they just did it because they wanted me to go away".

What you can do instead is just add more value to the marketplace.

Keep it simple.

I don't know a lot about the MLM product that I sell. It's a supplement. I'm not a scientist at it.

What I can do, is I can go interview those people in my MLM who are and turn it into an interview series.

Maybe I interview three of them... Then I rip the audio with the free software all over the internet. Now I have an audiobook.

Then I can transcribe it for a dollar a minute at Rev or at temi.com is 10 cents a minute. Then I have an ebook!

I just added value to the marketplace on how to get accelerated success with the product.

I'll put testimonials... Where do you think I get the testimonials from?

From the corporate website the ones that they've deemed worthy. I just screenshot them. I'm just, put them on this page.

I go get a custom URL so it's like the MLMproduct.com so when they go to that, it's my page. But when they click the button it just takes them over to my distributor link. Then all I do to fulfill on it is I just tell them in this video.

There are two other parts to this you have to do to really pull this off.

The first thing I do is tell them how to go buy.

There's some really cool case studies out there about people who just got tired. The conversions on their order pages were not good enough.

What they did is, they just recorded themselves buying their own product with a fake credit card. And then they did nothing else...

Then put that video on the order page and their conversions would double.

Walk people through how to buy from you.

We all think it's obvious... Its not.

Most MLM corporate websites are hot garbage and are terrible and they are not built for conversion.

Walk people through how to buy from you.

I'd have a section in here that's like "Hey in order to buy the super glue and get all the bonuses below all you're gonna do is step one, click the button. Step two, buy the thing. Step there, I will send the bonuses out to you we send out. We grab the list of those who purchased through my link and we send out those bonuses every Friday. If you have any questions just reach out to us right here."

Just walk some really seamlessly through how to do this.

The second part is the way you fulfill this. It's really easy to see who's buying from you. And most MLM's that I've ever seen or heard of they give you some of the contact info form those that are buying from you.

I just take the list, we do this in affiliate marketing, I just take the list of those who bought and then you can just send them your bonuses.

Let's say you put it in a members area in ClickFunnls...

"Hey here's the login to the member's area with all that cool stuff I saw that you purchased, thank you so much. Here's all the stuff that we promised. By the way, consider getting on SmartShip."

Anyways, I'm just brain dumping on you so you guys.

The reason why I wanted to go through that real quick is that this concept of creating a sales message, which is just your story on how you started using it and the successes you've had because of it...

That concept right there, and then the offer creating... That follow up problem offer... It's used in the next two.

So that's number one: A bridge page.

I know it's tough to find people to pitch after your warm market dries up, right?

That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today.

After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades.

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training.

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them.

Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM.

If you want to do the same for yourself, head over to secretmlmhacks.com.

Again that’s secretmlmhacks.com.

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