Develop a Marketing Plan in One Afternoon with Whitney Bateson, MPH, RD - a podcast by Dalia Kinsey, RD, LD, SNS

from 2020-07-16T05:00

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Whitney Bateson, MPH RD has spent nearly a decade in the child nutrition industry, developing menus, training, and marketing programs for districts across the country during her time in contract foodservice management. Seeing a need for more focused marketing services for the nutrition industry, two years ago Whitney founded Whitney Bateson Digital Strategy to deliver marketing services specifically for nutrition professionals and the school nutrition industry. Her agency specializes in web design, marketing consulting, and graphic design. Whitney has a passion for teaching others how to more effectively talk about and promote the great work nutrition professionals do everyday.

This episode we discuss:

The difference between merchandising and marketing

How to conduct market research in school nutrition

5 steps to create a marketing plan in one sitting

How to keep employees engaged with the marketing plan

Measuring your success

Episode Resources

Self-Mastered (originally School Nutrition Dietitian) has come to an end

Keep in touch with Dalia

Listen to my new show Body Liberation for All

https://www.youtube.com/daliakinsey

Purchase a copy of Decolonizing Wellness