Innovative Marketing and Community Building with Shawn Walchef - a podcast by Dalia Kinsey, RD, LD, SNS

School nutrition departments function as small businesses/restaurants within schools.  It behooves us to look to business owners that are killing it in the restaurant industry.  Today's guest is doing just that.  Shawn Walchef owns and operates Cali Comfort BBQ with over 60 employees and projected revenues of over $3M. After growing his brand for more than a decade through digital marketing, podcasting, social media, and community outreach Shawn is the perfect candidate to schools us on innovative marketing and building an engaged community around our operations.   

This episode we discuss:

The top reasons restaurants fail

Keys to building community around your operation 

How to turn customers into superfans

Resources

Self-Mastered (originally School Nutrition Dietitian) has come to an end

Keep in touch with Dalia

Listen to my new show Body Liberation for All 

https://www.youtube.com/daliakinsey

Purchase a copy of Decolonizing Wellness 

Join the mailing list for BIPOC and LGBTQIA+ inclusive wellness and self-help content https://www.sendfox.com/daliakinsey

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Further episodes of School Nutrition Dietitian

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Website of Dalia Kinsey, RD, LD, SNS