How to Create An Effective Sales Playbook - a podcast by SOCO Sales Training

from 2019-09-10T05:23:45

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In this episode of the Selling in Asia Podcast, Managing Director Tom Abbott shares how to get started on creating an effective sales playbook for your team. Why? Because he finds that most organisations don’t use a sales playbook. Furthermore, they have superstar sales reps who outperform the others, while some continue to struggle, and …

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