16: How to Calculate YOUR Engagement Rate - a podcast by Mark McCammon

Ever wanted to know what your Instagram engagement rate is? Are you looking to reach out and impress a brand with the hopes of being an influencer for a product or service? If you answered yes to any of these questions, then this episode is for you. I share in this episode two types of engagement rate calculations that will show how well your content is performing over time.  1. Follower Count based Engagement Rate: ((Likes + Comments) / Follower Count) * 100 = Engagement Rate % of 1 post.  2. Impression Count based Engagement Rate: ((Likes + Comments) / Impressions) * 100 = Engagement Rate % of 1 post. I walk you through how to calculate the engagement rates of more than one post in this episode by taking the average of however many posts you want to use in the calculation. Don't hesitate to reach out to me on Instagram @instaunveiled or shoot me an email: instagramunveiled@gmail.com if you have any questions or feedback. 

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