Podcasts by 301 Moved Permanently
SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.
Further podcasts by WebmasterRadio.FM
Podcast on the topic Technologie
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SEO 101 Ep 425: Google Search Console Updates, Google Reviews, Bing’s PubHub, Tips for Business Owners, and More. from 2022-02-14T12:25:13
Ross and Scott talked about recent updates in Google Search Console, Google Maps & Product reviews, Bing’s PubHub, and crawling issues in Shopify. They also gave a lot of valuable tips...
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SEO 101 Ep 424: Google Tags, Markups, URL changes, Subfolder URL Structure, and More from 2022-01-31T12:58:37
The hosts discussed various Google updates – from Google Home, a new robots tag, schema markups, URL changes, to subfolder URL structure. Ross & Scott finished the show by answering some que...
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SEO 101 Ep 423: Relevant SEO Tips, Yoast Updates, and More. from 2022-01-24T20:25:39
The first episode of the year started with a Google Search ranking update. The hosts then moved on to Yoast updates and then to unique SEO tips that you could apply to your website. Ross a...
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SEO 101 Ep 422: Google Updates for November and December, GMB’s Name Change, and More from 2021-12-20T11:05:31
Google had numerous updates in November and December. The hosts start the show with a recap of Google spam and core updates in November. They then moved on to GMB's new name, Google product ...
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SEO 101 Ep 421: Remembering John Carcutt with Special Guests from 2021-12-13T12:35:18
Ross and Scott are joined by two special guests to share stories about their dearly departed friend and co-host of SEO 101, John Carcutt. For those who are new to the podcast, John recorde...
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SEO 101 Ep 420: Google Search Console Data Error, Structured Data Field Changes, and More from 2021-11-24T19:24:46
The hosts start the show by discussing a Google Search Console bug that overcounted data for four months. They then talked about plug-in links, changes to structured data fields from Google’s he...
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SEO 101 Ep 419: Core Web Vital Hints, Podcast Knowledge Panels, and More from 2021-11-01T13:25:37
Working to improve Core Web Vitals (CWV) can be very frustrating, the gents discuss some new priority hints provided by Google, along with a recent rollout of knowledge panels for podcasts. They...
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SEO 101 Ep 418: Google Bugs, New Search Quality Guidelines, and IndexNow from 2021-10-27T18:10:57
The hosts start the show discussing Google’s permanent loss of analytics data and a breakdown of Google Alerts. They then dig into the changes found in the latest update to Google’s Search Quali...
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SEO 101 Ep 417: Google AMP Breaks, SEO Competitor Analysis, and More from 2021-10-19T11:10:44
A varied week of news starts with the WordPress dev team accepting some responsibility for issues with Core Web Vitals, and Google AMP chaos ensues after a damaging update (iOS 15) breaks AMP pages...
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SEO 101 Ep 416: Search Result Enhancements and Chrome Field Data from 2021-10-04T14:22:58
A slew of search result enhancements are being seen in the wild and they are providing noticeable changes in the search experience. This is coupled with a Google Core algorithm update that has made...
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SEO 101 Ep 415: Keyword Research Tips and The Importance of Accurate Local Profiles from 2021-09-23T14:32:02
How to dig into keyword research with lesser-known tools, the perceived impact of Google’s title tag alterations, and the importance of accuracy for business listing profiles. The gents also discus...
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SEO 101 Ep 414: Google Changing Site Titles Doesn’t Affect Ranking but Click Through Rate is a Concern from 2021-09-13T04:07
Google confirms their automatic changes to title tags in search results do not affect rankings, but there is little doubt the “improved” titles can be less click-worthy. Scott and Ross also discuss...
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SEO 101 Ep 413: New Author.URL Schema Recommended by Google from 2021-08-23T12:35:02
Google’s recommendation to use the new Author.url link to a central profile of the author’s bio harkens back to the days of rel=author and Google Authorship. The gents also discuss standard updates...
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SEO 101 Ep 412: How Clicks on Search Results Impact Ranking Results from 2021-08-23T12:28:52
Google representatives confirm the impact of clicks on search results, but not necessarily in the way you expect. The hosts also discuss what Google’s Core Updates affect search results, changes to...
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SEO 101 Ep 411: Google Core Update News and More from 2021-08-05T12:29:56
The hosts discuss the progress of the July Google Core Update, how to handle permanent redirects over the long-haul, the SEO benefits or not of dedicated hosting, additions to the review options in...
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SEO 101 Ep 410: A Shopify SEO Improvement and The Summer of Google Updates from 2021-07-19T13:00:09
The hosts discuss a much sought-after SEO feature recently released by Shopify. They also tackle whether you should or you should not pause your SEO and the significant Google Updates that have all...
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SEO 101 Ep 409: Google’s Page Experience Rollout, Slander Filters, and More from 2021-07-05T12:25:59
Google’s Page Experience rollout is finally underway. The hosts discuss the rollout in addition to news on a Google slander algorithm, improvements in Google Search Console reporting, changes at Go...
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SEO 101 Ep 408: Google’s June Core Update and a MUM Discussion from 2021-06-07T12:10:14
Google has rolled out part 1 of a 2 part Core update as of June 2nd. The hosts discuss what is known about the update and specific insights. Amidst news on cumulative layout shift (CLS) and other u...
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SEO 101 Ep 407: What is Schema and Structured Data for SEO and Why it is Important from 2021-05-14T12:50:53
While discussing Schema.org’s launch of its new schema markup validator tool, Ross and Scott explain what schema and structured markup is, how it helps with SEO and site usability, and a plugin tha...
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SEO 101 Ep 406: SEO Notes from Ad World, Google Gaffes and More from 2021-05-14T12:49:25
The hosts discuss Yahoo’s fall from grace amidst its Verizon sell-off, Rachel Maddow’s goof, Google’s featured snippet gaffe, a Google algorithm update that affects review sites, and more Mueller f...
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SEO 101 Ep 405: Maximizing Search Clickthrough Rates, Dealing with Traffic Drops, and More from 2021-04-23T16:25:22
To kick things off, the SEO 101 hosts get a good laugh over the stupidity of The Daily Mail’s ignorant lawsuit against Google over its low organic rankings. They follow that with insights into mana...
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SEO 101 Ep 404: An Interview with Joost de Valk, Founder of Yoast SEO from 2021-04-01T20:52:30
Joost de Valk, Founder and Chief Product Officer of Yoast join Ross Dunn to discuss the Yoast SEO plugin. The interview covers the basic and advanced features, plus some upcoming updates and enhanc...
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SEO 101 Ep 403: Google Core Updates, Managing Problematic Reviews, and More. from 2021-03-22T10:24
Scott and Ross discuss a variety of timely SEO news; from the recent light core update, and new Google My Business review management tool, to a free link building sponsorship tool and a question fr...
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SEO 101 Ep 402: SEO News Update from 2021-03-10T23:18:14
Ross and his guest co-host, Scott Van Achte, discuss the past few weeks of search engine and SEO news. This diverse episode ranges in content from Google suspensions and how to set the opening date...
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SEO 101 Ep 401: Knowledge Panels and SEO with Jason Barnard from 2021-02-24T16:34:28
In this episode, Ross Dunn interviewed Jason Barnard, the Brand SERP Guy, CEO, and founder at Kalicube. pro. Jason’s understanding of how the Google Knowledge Panel can be influenced and leveraged ...
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SEO 101 Ep 400: A Q&A with Google’s John Mueller from 2021-02-08T05:00:11
Google Search Advocate, John Mueller, was the guest in this 400th episode of SEO 101 on WebmasterRadio.FM. The show started with a solemn nod to the loss of a fellow SEO, Hamlet Batista. Next, John...
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SEO 101 Ep 399: Stephan Spencer from 2021-02-01T12:55:02
In this episode of SEO 101, the hosts interview a special guest, and long time friend, Stephan Spencer. Stephan describes his journey into SEO and the great strides it has taken. He shares excellen...
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Deleted Google Author Photo Boosts Ad CTR; Google Website Quality Guidelines Leaked from 2021-01-31T22:10:42.023393
The Smoking Gun: Deleted Google Author Photo Boosts Ad CTR ;Google hits Poland again with link network penalties;Groupon Tests Direct Traffic;Google Website Quality Guidelines Leaked;E.A.T. is the ...
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SEO 101 Ep 398: Google SEO Tips for 2021 from 2021-01-26T15:45:25
Ross Dunn and guest host, Scott Van Achte, review Moz’s SEO tips for 2021 and share their own. They also cover some of the latest search news in mobile, local SEO, and a search engine taking more u...
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SEO 101 Ep 397: Examining Google’s December Core Update from 2021-01-09T13:19:17
Google’s December Core Update was immense and it stirred up a lot of emotions (positive and negative) for site owners with improved rankings or those devastated by the update. Ross and Scott review...
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SEO 101 Ep 396: Business Mentorship and SEO with John Espley from 2020-11-30T17:12:02
Ross interviews John Espley, Chief Connector at ConnectionSkills.ca about his work with small and medium businesses and how businesses connect with SEO, link building, and online marketing overall....
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SEO 101 Ep 395: Interview with Roger Montti on Passages, Link Building, and More from 2020-11-23T19:28:49
In this episode, Ross interviews prolific Search Engine Journal writer, Roger Montti on his start in the SEO business and the work he does. The discussion then moves on to the latest news from Goog...
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SEO 101 Ep 394: Google Passages and the Future of Search with Barry Schwartz from 2020-11-16T21:55:25
John and Ross welcome the one and only Barry Schwartz on the show - finally! Barry is the founder and editor of Search Engine Roundtable, CEO of RustyBrick, and News Editor at Search Engine Land. T...
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SEO 101 Ep 393: Key Takeaways from the Google SearchOn Event from 2020-10-30T13:27:24
John and Ross discuss a few pieces of search news before diving into the important news that came out of the recent SearchOn event by Google. Discussed was the groundbreaking news about “passages” ...
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SEO 101 Ep 392: Trouble with the Indexation Request Tool, Google Bugs, WordPress APO, Google Goes Mobile-Only, How Caffeine Works and More from 2020-10-20T11:05:20
Google causes concern for many as it turns off the indexation request tool to make infrastructure updates. John and Ross speculate the updates are partly due to some recently publicized Google bugs...
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SEO 101 Ep 391: Google’s Relationship with SEOs, Rare Bing News, and Local SEO Updates from 2020-10-05T14:59:15
The hosts discuss the meeting between the excellent Barry Schwartz from Search Engine Round Table and Martin Splitt from Google about Google’s relationship with the SEO community. They also delve i...
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SEO 101 Ep 390: HTTP2 Update for Googlebot, More Google My Business Issues and Mueller Files from 2020-09-18T10:13:38
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SEO 101 Ep 389: Google Algorithm Weirdness, Mueller Files, and SEO Questions Answered from 2020-09-10T23:16:47
From the Google local algorithm to Google Discover, Ross and John discuss the algorithmic glitches and weirdness over the past few weeks. They also talk about picking the best domain for a rebrandi...
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SEO 101 Ep 388: People Cards, Google Glitches, a WordPress Warning, and Questions Answered from 2020-08-24T18:35:07
Google is launching People Cards in India to allow individuals to create their own Rolodex-like listing in Google (shades of authorship?), Google suffered a massive indexing glitch, Firefox renews ...
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SEO 101 Ep 387: Mobile-First Deadline Extended, Google My Business Tests Paid Profiles, and more. from 2020-07-27T11:00
Google has extended it’s mobile-first deadline in order to minimize negative impacts on many sites during the pandemic. Google My Business has begun testing the inevitable paid upgrade to Google My...
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SEO 101 Ep 386: Google’s New “Off the Record” Podcast, Structured Data Insights, and an SEO Question Answered from 2020-07-16T17:55:30
John and Ross discuss the feasibility of “algorithm-proofing” a website, insight into the past indexing issues with Google, and news on the increased use of descriptive text with images in search. ...
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SEO 101 Ep 385: Google Agrees to Pay for News Content, More Google Properties Closing, and Local SEO News from 2020-06-29T14:33:03
John and Ross discuss Google’s amazing acquiescence towards paying news organizations for the right to use their content. A sure game-changer for anyone in the news market. The SEOs next discuss an...
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SEO 101 Ep 384: Google’s Page Experience Update and How to Leverage the Web When Re-Opening During COVID-19 from 2020-06-22T04:00
Scott and Ross discuss the Google Page Experience Update and what it means to website owners, followed by tips on re-opening during COVID and how to attract business during this difficult time. The...
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SEO 101 Ep 383: Carcutt is Back, Core Web Vitals by Google, More News on the Latest Core Algorithm Update, and Much More from 2020-06-02T16:56:56
Ross and John cover Core Web Vitals as a ranking signal, more news on Google’s May Core algorithm update, indexing issues, and the impact of COVID-19 on SEO agencies. We follow this info with local...
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SEO 101 Ep 382: The Latest Broad Core Google Algorithmic Update, Tips for Business During COVID-19 from 2020-05-18T14:41:13
Ross Dunn and Scott Van Achte welcome a surprise guest before discussing the recent broad core update from Google that has significantly affected a large number of websites. Ross shares examples of...
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SEO 101 Ep 381: Bad Advice, JavaScript Don’ts, and Common Issues Found During SEO Audits from 2020-05-04T14:39:31
Scott and Ross discuss John Mueller’s hilarious “Quick, The moderators are all busy, post bad advice!” on Reddit, an overview of a few 101 tips on using JavaScript properly for SEO, followed by Ros...
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SEO 101 Ep 380: More Conferences Go Online, EAT Not a Ranking Factor, The Importance of Calls to Action, and SEO Questions Answered from 2020-04-27T04:00
Scott and Ross discuss a wide variety of news in this episode. From Google’s latest conference video series and dissuading people from believing EAT is in the algorithm, to a reminder that calls to...
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SEO 101 Ep 379: Pandemic Web Survival Tips, General SEO News and Questions Answered from 2020-04-06T04:00:05
COVID-19 has taken over all of our lives and many businesses are understandably putting their online marketing on hold. Scott and Ross discuss some of the reasons not to put marketing on hold and h...
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SEO 101 Ep. 378 Bug Warnings, FAQ Markup Updates, and SEO Questions Answered from 2020-03-09T04:00:11
From Let’s Encrypt’s critical SSL glitch to SEO WordPress plugins such as Yoast bugging out; bugs were a hot topic in this episode. Ross Dunn and guest host Scott Van Achte also cover issues with m...
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SEO 101 Ep 377: An Inside Peek into SEO Strategy at Yahoo News & Entertainment from 2020-03-05T21:43:09
An Inside Peek into SEO Strategy at Yahoo News & Entertainment. In this episode, Ryan Miller, Senior SEO Strategist, Yahoo News & Entertainment and I discuss How SEO is done at the Yahoo news agenc...
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SEO 101 Ep 376: Even Enterprise Level Companies Need Basic SEO and More Google My Business News from 2020-02-24T05:00:04
John and Ross discuss how an enterprise-level company shared SEO deficiencies in a quarterly report to shareholders revealing SEO 101 level issues. Then, after discussing some useful intel on the C...
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SEO 101 Ep 375: Meta Descriptions Driving Cilckthroughs, Another Google My Business Bug, and More from 2020-02-17T05:00:13
Google’s dumpster fire that is Google My Business reveals another bug, Facebook’s purchase of an augmented reality (AR) startup brings to mind the likelihood of SEO with AR, and a clickthrough stud...
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SEO 101 Ep 374: January 2020, A Mighty Month of Google Changes from 2020-01-28T17:49:24
Google’s made a few changes this month. It started with the January 2020 Core Update followed by the rolling out of a redesigned desktop search result experience and Google’s latest business purcha...
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SEO 101 Ep 373: SEOs at Google, Search Console Fixes and SEO Questions Answered from 2020-01-13T05:00:14
John and Ross discuss a wide assortment of new pieces in this episode; from Google Search Console’s latest fix and 2 year anniversary to Google’s alleged infringement of patents, how hard SEOs have...
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SEO 101 Ep 372: SEO Updates and 2019 in Review from 2020-01-06T21:52:46
In the first show of 2020, John and Ross answer some SEO questions, review the local SEO changes throughout 2019, insights into enterprise SEO, and when 301 redirects are harmful.
Support ...
SEO 101 Ep 371: 2019 Rewind from 2019-12-23T05:00:13
John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitud...
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SEO 101 Ep 370: Discussing Google’s November Algorithm from 2019-12-09T05:10:15
Google’s Nov 2019 Local Search Update is official and the source of much discussion in the industry. Ross and Scott Van Achte discuss what is known along with other findings from the local search f...
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SEO 101 Ep 369: Bedlam Continues in Local SEO Results from 2019-12-02T20:23:46
Ross and guest co-host Scott Van Achte discuss the latest global search market share statistics, Christmas ads, when to act on bad links, Google Maps user profile SPAM reporting, and a lot about th...
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SEO 101 Ep 368: SEO Audit Software, Merging Sites, Q&A, and More from 2019-11-08T21:01:55
Ross and Scott cover the essentials of client follow-through when working with SEO companies, a review of the latest edition of Screaming Frog Pro (V12) and their experience so far with SiteBulb. T...
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SEO 101 Ep 367: Fresh Content Indexing Issues, Local SEO News, and SEO Questions Answered from 2019-10-22T16:51:24
John and Ross cover the intermittent indexing issues Google continues to have, news on author recognition, Google Assistant Actions, oddities in local SEO, glimpses into Google’s plans with photos,...
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SEO 101 Ep 366: Google Search Console Enhancements, Bingbot Gets Chromed, and Questions Answered from 2019-10-14T13:51:11
Guest co-host, Scott Van Achte and Ross briefly discuss the results of the September Google Algorithm Update followed by improvements in Video analytics via the Google Search Console. Next up, Bing...
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SEO 101 Ep 364: Major Changes to Nofollow and Google Search Quality Rater Guidelines, and Introducing RankFlux from 2019-10-03T17:56:01
Google’s changes to the nofollow link attribute and quality rater guidelines cause a stir, while people in Dallas searching for local events are shocked by an invitation to an orgy as a result of E...
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SEO 101 Ep 365: Google’s September Core Update, Search Console Becomes Fresher and Questions from Listeners from 2019-09-27T13:59:51
The hosts discuss the latest large core update to Google’s algorithms that was recently announced, massive improvements in Google Search Console’s freshness, the effect of nofollows, and additional...
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SEO 101 Ep 363: Forced Changes for Service Area Businesses, Mobile Local Tests and Questions from Listeners from 2019-09-12T19:14:35
John and Ross dig into the latest news on Google’s efforts to force service area businesses (SABs) into specific region names, why mobile versions of sites may show in desktop search, more news on ...
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SEO 101 Ep 362: Google Sends Less Traffic from Searches, Multiple Mueller Files, and News on GMB Suspensions from 2019-08-21T07:00
John and Ross discuss a study that shows less traffic is clicking through to sites from search results. They also delve into more Google My Business issues and possible fixes, along with a multitud...
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SEO 101 Ep 361: Google’s Indexing Issues Demystified, Toutiao, Lots of Local SEO News and Answers to Listener Questions from 2019-08-13T07:00
Scott co-hosts with Ross again as they discuss a wide variety of content from Google’s explanation of recent indexing issues, to Google My Business suspensions and changes to Hotel profiles, and gr...
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SEO 101 Ep 341: Google’s Indexing Issues Demystified, Toutiao, Lots of Local SEO News and Answers to Listener Questions from 2019-08-13T07:00
Scott co-hosts with Ross again as they discuss a wide variety of content from Google’s explanation of recent indexing issues, to Google My Business suspensions and changes to Hotel profiles, and gr...
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SEO 101 Ep 360: Google’s Robots.txt Notices, More Google My Business Issues and Questions from Listeners from 2019-08-05T07:00
This episode is guest co-hosted by Scott Van Achte, Senior SEO for StepForth. Ross and Scott discuss Google’s notices to site owners to remove index directives from their Robots.txt. They also disc...
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Ep 359: Google My Business Suspensions and Q&A Issues, Mueller Files, and Questions Answered from 2019-07-15T07:00
The hosts discuss Google My Business’s recent issues causing a myriad of problems for business owners. They follow up with set-SEO-straight tips from John Mueller, and questions from SEO 101 listen...
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Ep. 358 Google Shocks No One, Google Search Console Updates, Wayback Machine News and Questions from Listeners from 2019-07-01T07:00
In this episode, Ross and John discuss the sad state of Google’s local search results which are rife with SPAM. To no one’s surprise, Google officially states it knows of the SPAM and is dealing wi...
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Ep 357: Google’s June Core Update, Negative SEO, and 11 Questions from Listeners from 2019-06-10T07:00
Episode 357 is John Carcutt’s 10th anniversary since joining the SEO 101 Podcast with Ross Dunn. In this special longer episode, the gents discuss the early news on Google’s June Core Update and Jo...
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Ep 356: Indexing Bugs Plague Google, a Matter of SPAM, and News from Yandex from 2019-05-27T07:00
John and Ross weigh in on the bugs that have been plaguing Google’s index at a never-before-seen level. They discuss what can be done in cases where it is not clear why a site is not ranking well i...
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Ep 355: GoogleBot Gets a Major Upgrade, Integrates Podcasts, and Google Search Console News from 2019-05-16T07:00
GoogleBot has had a significant upgrade bringing it’s technology in line with the latest versions of Chromium. The hosts also discuss Google’s rolling integration of podcasts in search results, iss...
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Ep 354: De-Indexing Issues Continue, E-Commerce SEO Tips, and Questions from Listeners from 2019-05-02T07:00
Google’s de-indexing issues did not clear up quite as quickly as they made it out to. Ross broadly shares some findings from a recent e-commerce SEO audit, and the gents discuss some Mueller files ...
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Ep 353: Google’s De-Indexing Issues, the New Discover Report, Mueller Files, and Great Questions from Listeners from 2019-04-15T07:00
Google surprised the SEO community with serious issues with it’s index when it seemingly de-indexed up to 4% of its total index arbitrarily. The hosts discuss this along with it’s supposed correcti...
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Ep 352: A New Google Competitor, Accents in URLs, John’s New Gig, and a Question of SEO for FAQs from 2019-04-01T07:00
John Carcutt goes back to Advance Local, and Ross and John discuss the likelihood that AHREFs will create a worthy Google competitor as they claim. The show moves into some shorter stories on every...
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Ep 351: The March Core Update, Neural Matching vs Rankbrain, and Local Q&A from 2019-03-28T07:00
John and Ross discuss the scraps of what is known about the March 2019 Core Update at Google, and the definition and use cases of neural matching versus Rankbrain at Google. The SEO 101 Facebook Gr...
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Ep 350: SEO for Image Search, Domain Authority & JavaScript and SEO from 2019-03-18T07:00
The gents discuss SEO for image search courtesy of Gary Illyes' keynote at PubCon, the questionable value of Moz’s Domain Authority metric, the Google Automobile Knowledge Panel, and more on SEO fo...
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Ep 349: CTR in Google’s Algorithm, Indexing JavaScript, SEO for Pagination and More from 2019-03-04T07:00
Google speaks to its potential use of click through rate in its organic algorithms, how to properly optimize for paginated content, how it handles your money or your life searches, and more. Ross a...
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Ep 348: Reviewing SEO Answers from Gary Illye’s Reddit AMA from 2019-02-22T07:00
Google’s Gary Illyes was kind enough to submit to an Ask Me Anything (AMA) on Reddit recently. John and Ross review the many SEO questions and answers for listeners while providing their own though...
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SEO 101 Ep 347: Big Updates to Search Console, Domain Authority, and Yoast, Plus a Q&A from 2019-02-11T07:00
Google Search Console is receiving a long long overdue improvement that consolidates properties and favors canonical URLs. Ross Dunn and John Carcutt discuss a pending update to Yoast, a new Google...
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Ep 346: Google: Ranking for Google Featured Snippets, Old Pages Outranking New, Buying Domains for SEO, and more. from 2019-01-31T07:00
Interesting Google local pack functionality, a new setup for service area businesses, and the benefits of Google Posts kick off this episode. The hosts then delve into some fascinating Mueller file...
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Ep 345: Google: Google Surrenders to Russian Censorship, Search Console Improvements and Backlink Assessment from 2019-01-21T07:00
This episode begins with news of Google’s compliance with Russian censorship laws, followed by discussions around dramatic examples from Google of the damage EU regulations may have on results. The...
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Ep 344: Google: Google Shaming, Smart Displays, and a Mueller File Bonanza from 2019-01-07T07:00
The hosts discuss the admirable job Mike Blumenthal did of pointing out some ludicrous Google My Business SPAM that Google refused to act upon. Ross and John wax eloquent about their new Google sma...
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Ep 343: Google Plugs into WordPress and Duck Google Duck! from 2018-12-17T07:00
John and Ross discuss the latest news on topics as far afield as Google’s release of duck.com to DuckDuckGo to top insights from John Mueller, and a new plugin for WordPress by Google that may or m...
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Ep 342: SEO is About Consistency, Google Q&A Markup, and Mueller Files from 2018-12-10T07:00
Redirects and canonicals must match - an example of how consistency in SEO is everything. The hosts discuss the new structured data for question and answer sites, the questionable result of an SEO ...
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Ep 341: Changes to Google My Business, How to Handle Seasonal Content, and a Ross Rant. from 2018-12-06T07:00
Google My Business releases an update to its Insights and a new version of its API that will make many 3rd party reporting tool providers happy. Some rumblings of a Google Thanksgiving update, a Mu...
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Ep 340: GMB Finally Adds Primary and Secondary Categories, Google’s New SEO Scoring Tool, and Many Mueller Files from 2018-11-19T07:00
The hosts discuss Google’s New SEO Scoring Tool and they are happy with the break-out of a single category to primary and secondary categories for Google My Business profiles. Next, Ross shares som...
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Ep 339: How to Manage Old Content for SEO, Updates to PageSpeed Insights, and More. from 2018-11-12T07:00
Even Googler’s disagree with the best practices for handling old content for SEO. The hosts also dig into a myriad of Google service updates at Google My Business, Google Search Console, and PageSp...
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Ep 338: The Intelligence Episode from 2018-10-29T07:00
Bing’s quest for intelligence, artificial intelligence and SEO… how could it apply? More monthly changes in Google search such as video playing in search snippets, and the rollout of Google Discove...
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Ep 337: The Future of Google vs Amazon, Changes to AJAX Crawling, and Questions from the Community from 2018-10-22T07:00
Will Google see its demise in our lifetime? John and Ross discuss how some believe Amazon is its greatest threat. We discuss some tests in organic and local results, substantial changes to AJAX cra...
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"Ep 336: Google Mobile First Migrations, Posts Increase Characters, More Mueller Q&A, and Questions from Listeners" from 2018-10-01T07:00
Google ups GMB Post sizes, upgrades to image search allow for better copyright application, news on mobile first indexing, and a few Mueller facts and a listener asks about zombie pages.
S...
EP 334: Google Results are Not Rigged, Google Medic Update Review, and Mueller Files from 2018-09-19T07:00
Google’s results are attacked as “rigged”, how Google judges content by-page, a check-in on the Google Medic Update, and more.
We’re gonna have to get Political… But he started it.
Su...
EP: 335 The EU Strikes Again, Close SEO Departments at Your Peril, and Listener Questions Answered from 2018-09-19T07:00
Ross and John hung out last week in Ohio and along with a lot of geek talk, they attended Content Marketing World for which they provide a synopsis. Further, they discuss the EU’s brain-melting app...
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Ep 333: Ross Rants About Image Optimization, Bing Gets a New Bell, Tips from Google, and More from 2018-08-22T19:27:37
Bing adds another bell and whistle to its fold, the hosts discuss some helpful SEO tips from Google, enhanced mobile featured snippets, and Ross rants about the need for image optimization for ever...
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Ep 332: Medic Algorithm News, Google’s Dragonfly Operation in China, Questions from Listeners, and More from 2018-08-13T07:00
The hosts discuss how the latest major algorithmic update from Google has affected medical-based content sites, Google and China’s blossoming relationship code-named “Dragonfly”, interesting Muelle...
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New Google Search Quality Guidelines and Clearing Up Some SEO Questions (ep.331) from 2018-07-30T07:00
Ross and John discuss some sad industry news. Google has released some new search quality guidelines worth mentioning, and a few SEO questions brought to Google’s Webmaster Central are put to rest....
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Ep 330: Estimating SEO Traffic Levels, Google Bombing Hits the News Again, and Questions from Listeners from 2018-07-23T07:00
In this longer than usual episode, John and Ross discuss a cornucopia of news about Google, how to estimate SEO traffic levels, the $5b in EU fines Google is facing, a ton of Mueller Files, and so ...
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Ep 329: Working with Crawl Budget, News on Google’s Assistant and Google Duplex, and More from 2018-07-02T07:00
The hosts discuss Stephan Spencer’s points in his Ultimate Guide to Bot Herding and Spider Wrangling, updates to Google My Business reporting and Google Search Console, further evidence that Google...
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Ep 328: Facebook Makes Waves in Local and a Flurry of Google Search Console News from 2018-06-25T07:00
Facebook appears to have some notable edges on Google that they are putting to good use in their Marketplace. John and Ross devote the remaining show to discussing Google Search Console news and ti...
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Ep 327: Google Tool Updates Shake Heads and Matt Cutts Receives Lifetime Achievement Award from 2018-06-18T07:00
This episode delves into the negatives of some significant changes to the Google Search Console (in Beta), and Google My Business’s new Agency Dashboard rife with bugs. The two SEO geeks also discu...
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Ep 326: SEO Chats with David Harry from 2018-06-04T07:00
Ross and special guest host David Harry of the SEO Dojo discuss a wide variety of SEO topics including splitting one site into two, future theories of web marketing, and common SEO client issues.
Ep 324: Google’s AI Makes Waves, Page Speed, and Questions from Listeners from 2018-05-14T07:00
This episode discusses the first peek at Google Duplex and it’s incredible potential, insights on indexation of ugly sites and sitemaps, as well as questions from listeners.
Support this p...
Ep 323: Exploring GDPR and Why It Should Matter to You from 2018-05-07T07:00
This episode is unique because Ross and John chose to feature a facet of regulation that has serious implications for all website owners. The show features guest
Doc Sheldon, a fellow SEO who ...
Ep 322: Battling Fake Reviews, Changes to Google Guidelines, and More from 2018-04-30T07:00
This episode touched on key elements of local SEO such as fake reviews, Google Maps, building reviews and new guidelines around review-gating, Google QA, tips on Schema markup, and much more.
<...
Ep 321: Google Changing of the Guard, April Fools Goodness, and a Mueller AMA from 2018-04-23T07:00
This episode spread into several areas including defections from Google to Apple resulting in a new Head of Google Search, a fantastic April Fools joke on SEOs, the results of a great “ask me anyth...
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Ep 320: Google Mobile First Roll-Out, a Google Vulnerability, and New Standards from 2018-04-02T07:00
This week’s episode got a little nerdy as John and Ross delved into some interesting insights on the mobile first index roll out, Google’s efforts to radically speed up the web with new standards, ...
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Voice Search, Zero Result Pages and 10,000 Members (ep.319) from 2018-03-26T07:00
Today’s show follows news of SEO 101’s Google Plus Community surpassing 10,000 followers. Ross and John discuss interesting data shared at the latest SMX West about voice search, Google’s testing o...
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New Industry Benchmarks for Mobile Page Speed; The Ultimate Guide to Bot Herding and Spider Wrangling (ep.318) from 2018-03-12T07:00
Find out how you stack up to new industry benchmarks for mobile page speed. Stephan Spencer and The Ultimate Guide to bot herding and spider wrangling P1. Google’s Not Perfect .. Bend Oregon was M...
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Voice Search Ranking Factors and Google’s Mobile First Index (ep.317) from 2018-03-05T07:00
The hosts discuss the intriguing results of a voice search ranking factor study by Backlinko, followed by more news on Google’s Mobile First Index, handy new mobile tools from Google, and some Muel...
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Ep 316: Varied SEO News... from WordPress to AMP from 2018-02-21T07:00
This show covered a wide variety of SEO topics including the pending Chrome browser update, Google’s new efforts to improve WordPress, a compliment from John Mueller, a new AMP story feature, quest...
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Ep 315: SEO Audits and SEO Hijacking from 2018-02-12T07:00
John and Ross welcome fellow SEO veterans Doc Sheldon and David Harry on the show to discuss a frighteningly impressive website hack that is designed to hijack SEO results. The discussion moves int...
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Ep 314: Google My Businesses Q&A Feature Discussion with Mike Blumenthal from 2018-01-22T07:00
Google My Businesses QA is the topic of Discussion as Ross Dunn and John Carcutt welcome back Mike Blumenthal from GetFiveStars.com. They discuss Google Updates GMB Websites to Include Posts as the...
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Ep 313: Google Algorithm Updates in December, Voice Search Quality Guidelines, and More from 2018-01-08T07:00
On this first episode of 2018, John and Ross discuss the changes related to the December 12th Google Maccabee Update and a future rumoured update. They also delve into the first official release of...
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Snippets, Local SEO Myths and Google’s New SEO Starter Guide from 2017-12-18T07:00
Today on SEO 101 John and Dave run down the latest in internet technology and programming. Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in ...
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Ep. 311: Google Adds To Featured Snippets?; Interesting insight into Foursquare from 2017-12-11T08:00
Google Adds To Featured Snippets: Images, Related Search Content People Relations; Google Tests Mobile Search Interface With Few Organic Results.
Plus, Interesting insight into Foursquare fr...
Ep 310: Featured Snippets, Event Markup Spam, and More from 2017-12-04T07:00
The spammers are in the news again about event markup spam, and fake reviews. Ross and John also discuss issues that often arise in SEO and client relationships, along with some Mueller Files.
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Ep 309: The Start of the 2018 SEO Predictions (ep.309) from 2017-11-20T07:00
Ross Dun and John Carcutt discuss some remaining news from Pubcon and then start the inevitable November - December speculations of what’s to come in 2018 in the world of SEO.
Support thi...
SEO Ranking Factors in 2017?; Do Google Posts Impact Rankings? A Case Study? (ep.308) from 2017-11-13T08:00
SEO Ranking Factors in 2017; Do Google Posts Impact Rankings? A Case Study; Adding Structured Data Helps Google Understand Rank Webpages Better
Google: If You Don't Have A Manual Action, You...
Local SEO Tips & News with Guest Co-Host Joy Hawkins (ep.307) from 2017-10-30T07:00
Ross Dunn and guest Joy Hawkins discuss the latest in local SEO on Google. Some topics discussed: the ridiculous power that business titles have, to Yext’s new vertical push, to JSON-LD, street add...
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Everything from Blockchain and SEO to Great Questions from the Community from 2017-10-23T07:00
John and Ross discuss the emerging powerhouse that is blockchain technology (yup, they geeked out again) and it’s potential impact on everything from SEO to SEM and more. They also discussed Google...
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Mountains of Google News from State of Search from 2017-10-16T07:00
The recent State of Search conference provided a cornucopia of sound bytes from Gary Illyes covered on this episode. Also, a possible example of the dangers of bragging about a top ranking on Googl...
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Apple Embraces Google, Google Search Console Insights, and Community Questions from 2017-10-02T07:00
Apple switches away from Bing and moves to Google, a surprise for many. Ross and John also cover a few new pieces related to confirmations in how Google handles Title Tags in mobile vs desktop, and...
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Google My Business Expanding Optional URL's from 2017-08-21T07:00
Today on SEO 101 the guys discuss an array of different topics straddling SEO. They speak on Google Keyword Planner Showing "Okay Google" Keyword Ideas, and google my business expanding optional UR...
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The 300th Episode: Social Media Strategy And Analytics from 2017-08-07T16:03
Today on SEO 101 we celebrate, this show marks the 300th episode in SEO 101's History. The guys are joined by Jennifer Cario former SEO 101 co-host . Jennifer Evans Cario is an industry vet with mo...
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Google is now showing when a user submits hours that don’t match the hours from 2017-07-17T07:00
Today on SEO 101 the guys talk about a plethora of differnt topics from good to noindex. Google Flags User Submitted Store Hours in Local Knowledge Panel. Google is now showing when a user submits ...
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Google My Business Posts, Algo Update Rumors, & More from 2017-07-10T07:00
The hosts examine rumors around the Google Search Algorithm updates of late, the acquisition of Yellow Pages by Dex, the Google My Business Posts opportunity, a Mueller file, and more.
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SEO 101 Interviews Mike Blumenthal from 2017-06-26T07:00
Professor Maps joins us to discuss the ins-and-outs of the current local SEO landscape along with the importance of leveraging existing relationships after you obtain them through the Google or Fac...
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Knowledge Graph Discussions, Local Tests in the Wild, & Questions from the Community from 2017-06-12T07:00
Hosts Ross and John review Google UI tests found in the wild, a blackhat SEO tip, John’s foray into buying a home assistant, and we answer three questions from the SEO 101 community.
Suppo...
How To Rank for 'Position 0’ in 3 Simple Steps from 2017-06-05T07:00
Today on SEO 101 John and Ross start off with Bing joining Google, Pinterest and others in upgrading its image search capabilities. Microsoft also expands its Bing Rewards loyalty program to the UK...
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Bing’s Bots for Local, SEO Myths, and SEO Questions Answered from 2017-05-29T07:00
In this episode Ross is joined by stand-in guest host, Scott Van Achte. The show was very diverse. It covered everything from Bing providing bot access to restaurants in local listings, to Yelp’s t...
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Interview with Local SEO Expert, Joy Hawkins from 2017-05-15T07:00
Ross John interview Joy Hawkins, the owner of Sterling Sky Inc, Google Local Top Contributor, and creator of the Expert’s Guide to Local SEO. The show delves into some foundational local SEO follo...
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Google Local Tests and Determining What Low Quality Content is on Your Site and What to Do With It from 2017-05-08T07:00
Google has been testing a lot lately and we have a few pieces of intel to pass along thanks to the ever attention SEO industry; they don’t miss a beat! John and Ross also discuss their various pers...
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Project Owl, The Latest Google News on Podcasts, News Feeds and Some Discussion on Future Tech from 2017-05-01T07:00
Google’s Project Owl is discussed along with some new finds from hyperaware Google watchers such as a potential Job Search system in the wings. John discusses noindexing duplicate content in news f...
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Chat Box Interstitials and Is Change Afoot in Organic Search? from 2017-04-03T07:00
John and Ross explore an article discussing the future of organic search and how much it is expected to change in the near future. They also discuss issues with chat boxes and interstitial penaltie...
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Google Cracks Down on Unethical Partners & Updates Quality Rater Guidelines from 2017-03-20T07:00
Google is finally policing Google Partners with stricter policies due to misrepresentation issues. Also, updates to Google’s Quality Rater Guidelines show an increased interest in minimizing the vi...
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Natural News is back in Google’s index from 2017-03-06T08:00
Today's show touches on Google's confirmation of an on-site penalty and Natural News is back in Google’s index. They also mention Google now says it will issue manual actions, but also offers advic...
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Google Local SEO News and Patents from 2017-02-27T20:00
Google is now allowing people to save and socially share their favorite places within lists… about frigg’n time! Also Yelp announced a new feature to allow people to ask questions of a certain loca...
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Google on How to Hire SEOs from 2017-02-20T08:00
Google releases a video on how to hire SEOs. Read Your Text Out Loud… If it doesn’t sound right, it may not rank well. Manipulating the Back Button does not impact rankings. Fast Track Indexing vs....
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SEO Insights and Tips from Googlers from 2017-02-16T22:00
SEO insights and tips are featured from a variety of Googlers who were vocal this last few days: Maile Oyhe, Gary Illyes, and John Mueller.
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Google Spam Algorithm Updates & New SERPs Tests from 2017-02-13T19:07
Ross and John discuss the latest algorithm updates targeting blackhat SEO tactics like PBNs and linkwheels. They also delve into a wide range of news topics from WordPress updates, to AMP URLs, and...
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Bing Testing Bing Saves Search Bookmarking Feature; Google Penalizes French Link Network Buzzea from 2017-01-29T05:03:06
Bing is testing Bing Saves search bookmarking feature; Google PenalizesFrench Link NetworkBuzzea. Ross also recaps his presentation at thethe Design Tech Summit at the International Window Covering...
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Google/Yahoo Deal Signed But Bing Not Out from 2017-01-29T05:02:56
Yahoos new deal with Microsoft left open 49% of their search to in-house or 3rd party results. Seems they have signed a deal with Google to help fill that. Not going to happen for EU or India proba...
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Google’s Title Tag Rewrites, Links you Can Ignore, and Four SEO Questions Answered from 2017-01-29T05:02:55
Google notes links you can ignore, why Title Tags are rewritten, an increase in food thumbnails in search results, and more direct emails from Google Search Console. Lastly, Ross and John answer fo...
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What SEOs Need to Know About Google Crawl Budgets from 2017-01-26T08:00
Ross and John talk about Google Crawl budgets and what you need to know. Click to close mobile ads will now be penalized by Google. Plus, they explain what is Website Authority, and lay out the ste...
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How to Develop a New Site that is SEO Ready (Episode 282) from 2017-01-12T08:00
Yahoo out, Altaba in, and the mobile interstitial penalty is rolling out. The bulk of the show, however, is focused on some key steps to creating a site that is ready for SEO.
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Year in Search 2016; Voice-activated Actions for Google Home from 2017-01-05T08:00
Starting in the New Year, we learn about how John's work setup is evolving into a new team increasing SEO team by close to 500%. Plus Google Blog highlights The Year in Search 2016, and Google team...
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Which Content Nets Social Traffic and Links from 2016-12-22T08:00
BuzzSumo study on content and SEO reveals that 50% of content gets less than 8 shares (across all social),75% of content generates ZERO links. John and Ross discuss how few links make a large diffe...
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Local SEO Updates and Fake News Are the Order of the Day from 2016-11-24T08:00
Google makes more changes to local schema requirements, local box results, asks for topics for the Google Webmaster Hangouts, we answer a question from another listener, and more.
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News on Mobile vs Desktop Indexes, Hidden Content and Google’s Ranking Factors from 2016-11-10T08:00
Google’s mobile-first focus and announcements to that effect led many to believe the indexes would be split but, the latest news seems to discount that. John and Ross discuss the potential accuracy...
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Warnings for Google My Business & AMP Users, Plus SEO Questions Answered from 2016-10-27T07:00
Hacking and phishing took an abnormally significant portion of this show. In addition, John & Ross discussed SEO budgets, determining SEO value, and a couple of great questions from the SEO 101 com...
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The Illyes Files and Mueller Files Deliver with Tons of Significant Google and SEO Updates from 2016-10-20T07:00
Listeners know we have had the Mueller Files for a while now, well… it’s time for the Illyes Files to make its presence known. This is because Gary Illyes of Google was the bearer of a ton of news ...
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No Changes Needed in Tactics Due to Google Penguin 4.0 from 2016-09-29T07:00
No Changes Needed in Tactics Due to Google Penguin 4.0, plus Google’s Gary Illyes said on my public Facebook post that the new Penguin algorithm “managed to devalue spam instead of demoting.
<...
Local SEO Updates, 111 Degrees, and More Keyword Planner News from 2016-09-15T07:00
Though the insights haven’t begun to solidify, the Mozcast showed a startling 111 degrees today and that prefaced a show of many thoughts on Google’s local footprint and their efforts to improve it...
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Google’s Algorithm Updates Hits Organic and Local with a Bodycount from 2016-09-08T07:00
Ross and John review the latest Google updates to organic and local search results with an emphasis on local. They discuss the addition of critic reviews to local results, a pending (LOL!) Penguin ...
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Keyword Planner Throttles Low Spenders, AMP, and Mobile-Friendly News as well as Questions Answered from the Community from 2016-08-25T07:00
Ross and his guest co-host Scott Van Achte discuss Google’s throttling of keyword planner data for low-paying advertisers, HireMoz.com, dropping the “mobile-friendly” in search results, AMP for e-c...
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Google Keyword Planner Restrictions Come Back and a Healthy Dose of Local SEO News from 2016-08-11T07:00
Google’s bogus “accidental” blocking of the keyword planner to those without Adwords campaigns has come back in a new form - restricted results without a campaign. Also, Google My Business updates ...
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Dirty SEO and a Legitimate Million Dollar Question from 2016-07-28T07:00
John Carcutt and Ross Dunn discuss Verizon buying Yahoo, automating SEO, and whether 301 vs. 302 redirects matter anymore. They also answer - quite literally - a million dollar question from a list...
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SEO - As Dirty As Ever from 2016-07-28T07:00
John and Ross discuss Verizon buying Yahoo, automating SEO, and whether 301 vs. 302 redirects matter anymore. They also answer - quite literally - a million dollar question from a listener about th...
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Stone Temple Study and the Google AMP Case Study from 2016-07-22T07:00
John and Ross discuss how few links make a large difference in some very high volume terms. Quality links are still the key, widespread link building techniques can rarely create the quality links ...
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Google Signal vs Ranking Factor - is there a Difference? from 2016-07-07T07:00
John and Ross discuss the intricacies of algorithmic lingo in the SEO world, HTTPS taking over, an ode to authorship, and they answer questions from listeners.
Support this podcast at — ht...
Is the Google Keyword Planner Necessary for SEOs Anymore? from 2016-06-30T07:00
After Google shut access to the keyword planner to everyone but those with active AdWords campaign the SEO world lit up with anger. But, was this just? Is there really a need for the Planner any mo...
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Dr. Google Confirms Ads Coming to Local Pack from 2016-06-24T07:00
Google is adding its own symptom-related direct answers on mobile in the US. The info is sourced from a team of expert doctors from Harvard Medical School and the Mayo Clinic. Rankbrain is noted as...
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A Google PageSpeed Rant, Insights into Local SEO, and SEO Questions Answered from 2016-06-09T07:00
Ross outlines some curious results from Google PageSpeed Insights and decides it is time to reach out to Google. The Mueller files cover URL structure basics and some interesting local SEO review i...
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Google Widens Search Results and Launches Mobile Keyboard for Both Android and Apple from 2016-05-18T07:00
A new episode
Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations
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Privacy & Opt-Out: https://r...
Voice Search Query Tracking and the $64 Billion SEO Industry from 2016-05-12T07:00
A new episode
Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/donations
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://r...
Why Google Suspends Local Listings and the Change to Cranberry.FM from 2016-04-27T07:00
John and Ross introduce what is the first episode of SEO 101 at its new home on Cranberry.FM. The rest of the show digs into some of the reasons Google suspends local listings, changes to accelerat...
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Google Manual Penalties Handed out to Paid Reviews Sites and EasyRecipe Plugin Users from 2016-04-13T07:00
Google dropped the manual penalty hammer on websites providing paid reviews of products without nofollowing links, and on sites using the popular EasyRecipe plugin that was using schema to spam lis...
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Should Googles RankBrain Matter to You? With Special Guest David Harry from 2016-03-30T16:17
John and Ross interview David Harry about his article Getting Your Head Around RankBrain to debunk many of the incorrect assumptions about this machine learning system Google has employed and how/i...
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How to Improve Local Search Rankings from 2016-03-23T14:13
How to Improve Local Search Rankings, RankBrain News as RankBrain does not impact either Crawling or Algos. Plus, we hearQuestions from the Community to Ross Dunn and John Carcutt in thisGoogle-fil...
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Google Addresses Referral Spam in Analytics, Toolbar PageRank Yanked, News on Manual Penalties, and More from 2016-03-16T14:56
It was a busy week in news with Google finally removing the majority of referral SPAM from Google Analytics, we discussed manual action penalties from Penguin and fake interstitials, and possible c...
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New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners from 2016-03-04T04:59:15
A New Google Guideline Testing Tool, Conversational Shopping and SEO Questions from Listeners as John Carcutt and Ross Dunn feature some of the early news from SMX West such as conversational shopp...
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Google AdWords Sidebar Change Update from 2016-03-02T16:08
Google AdWords Sidebar Change Update , plus learn about an Opportunity of a Lifetime for an SEO.
AMP Results Now Live in Search asGoogle began pushing out AMP results late on February 22...
WTF is “Social Engineering Content” from 2016-02-24T21:12:18
Rich Snippets may depend on quality of other pages in your SERP. So if your page is not getting a Rich Snippet, it may be because of the other pages in the SERP not anything you have or have not do...
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Google Head of Search Announces Retirement from 2016-02-17T17:38:51
Google head of search announces retirement. Amit Singhal will be succeeded by John Giannandrea, who leads the company's artificial intelligence research. Brands can now Edit their Knowledge Graph D...
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AlphaGo and Timely SEO Win in Politics from 2016-02-03T13:42:05
AlphaGo Concurs Go using machine learning, the number of moves in Go are roughly equal to a google more than all those in chess.An interesting example of a timely SEO win in politics.Carly Fiorina ...
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Big Google Update: But Not Penguin or Panda from 2016-01-20T16:31:39
Big Google Update! But it's Not Penguin 4.0, not Panda (though Panda now part of the Core Algo),Brand Term related (big impact on News Sites).It is apparent that many loser domains are classic prin...
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How Google Handles Different Types of Duplicate Content? from 2016-01-13T16:38:19
How Does Google Handle Different Types of Duplicate Content?Created by Technical Issues? Ross Dunn and John Carcuttlearn the impact of duplicate URLs viaA Google Search Console Webmaster Tools help...
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STAR WARS !!!! & STAR TREK !!!! from 2015-12-16T21:59:04
Learn all about changes to Google+ Local.. Google AMP may be coming to an SEO requirement near you, Penguin 4 may be here in January, and Yahoo may possibly be up for sale! Also, its finally time ...
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Goodbye to Google+ Local from 2015-12-16T08:00
Goodbye to to Google+ Local as Google Kills Off Google+ Local but is Still Committed to Local Search. Google AMP may be coming to an SEO requirement near you, Penguin 4 may be here in January, and ...
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Damn It Google WTF !!!! from 2015-12-09T17:37:23
Learn all about what Google 2015 quality raters guidelines mean for SEOs, and the Penguin Real Time update getting delayed till next year. Google is testing 4 ads above organic results, and Googl...
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Google Penguin Real Time Update Delayed from 2015-12-09T08:00
Learn all about what Google 2015 quality raters guidelines mean for SEOs, and the Penguin Real Time update getting delayed till next year. Google is testing 4 ads above organic results as Google ...
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BuzzSumo Study on Content; Google Moves to Streaming Apps in Mobile Search from 2015-11-25T21:38:31
BuzzSumo study on content, SEO relevant part:50% of content gets less than 8 shares (across all social,75% of content generates ZERO links. Google moves to streaming apps in mobile search, current ...
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6000 Members on the Google+ Community; Google Launches New Search Results Interface for Tablets from 2015-11-11T08:00
6000 members on the Google+ community; Google launches new search results interface for tablets; What does Yahoo’s new Google partnership mean for SEOs future?; Google search broken for days for IE...
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New Google RankBrain Algorithm; Possibilities and Implications of Self-Learning from 2015-11-04T13:31:55
Learn all about the new Google RankBrain algorithm as well aswhat the possibilities and implications of Self-Learningare.Google WMC detects and gets rid of unwanted sneaky mobile redirects andBing ...
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Google / Yahoo Deal Signed But Bing Not Out; From CBC’s “The Current”; A Quick PPC Note from 2015-10-28T18:55:25
Yahoo’s new deal with Microsoft left open 49% of their search to in-house or 3rd party results. Seems they have signed a deal with Google to help fill that. Not going to happen for EU ...
Hacked Sites No Longer Show in Search; How to Fix Panda; Accelerated Mobile Pages from 2015-10-14T14:01:59
Hacked site notifications no longer show in search results.. neither do hacked sites,is it better to improve quality content than remove pages to fix panda, accelerated mobile pages in search, as w...
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Google Changes Remove URL Tool; Google Says Dont Delete Your Rel=Author from 2015-10-07T16:52:50
Google Changes Remove URL Tool, Google says Dont delete your rel=author, plus things to look for when outsourcing your SEO, plus listeners questions on business keywords and user giving Google revi...
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Webmaster Tools; The Accuracy of Geo Targeting; Phone Numbers in Local Search Listings from 2015-09-30T15:21:49
John Carcutt and Ross Dunn discuss several topics in Google, starting with the real-timePenguin algorithm, moving on to having competing sites in the same Webmaster Tools account. Later they bring ...
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Tribute to Dana Lookadoo; Repeat Google Spammers Getting Harsher Penalized from 2015-09-23T20:18:43
John Carcutt and Ross Dunn dedicate this wonderful episode to their lost friend Dana Lookadoo. They discuss Bing dropping link explorer, Repeat Google spammers seeing harsher penalties, and how to ...
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Google Webmaster Tools Link Update; Google Never Sends Warnings About Web Spam from 2015-09-16T13:57:14
Ross Dun and John Carcutt touch on new factors of Google including webmaster tools link updates,never sending warnings about web spam, and crawling unlinked URLs to discover new content. Ross and J...
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Changes in the Webmaster World from 2015-09-09T15:11:43
John Carcutt and Ross Dunn discuss some recent changes to webmaster tools. They mention tools liketabcloud, microformats, and rexswain.comwhich are very useful tools for SEOs and webmaster crafters...
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Referral Spam, Google Direct Answers and Links Google Crawls Pages For from 2015-09-03T00:11:37
Followup from John Mueller on Referral Spam; Local 3-Pack on Top of Results 93percentof the time; Google Direct Answers (a Case Study). Plus ,Google only crawls Links for pages with a 200 OK Header...
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Google 2016 Influence; Comparing MOZ and SearchMetrics Ranking Factor Reports from 2015-08-26T16:29:10
Google 2016 !!??How much influence do they have?Both the MOZ and SearchMetrics Ranking Factor reports are out.Which one is better?Plus,
Are Desktop Sites Still Necessary?
No, Says G...
Google to Remove Orphaned Google+ Pages; Bing Secure Search Having Impact on Analytics from 2015-08-05T07:00
Google to remove Orphaned Google+ pages; Bing Secure Search having impact on Analytics, Big Drop in Organic Search Referrals; SEO for Cortana? Does this make Bing more Relevant? Plus, MOZ Releases ...
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Top Level Domains: How Google Handles Them; Yahoo Getting Serious Again from 2015-07-29T11:20:39
Top Level Domains: how Google handles them;Yahoo is getting serious again.Plus,Googles Suggestions when you first sign up for Search Console and listener question onSubmitting website links into di...
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Google: Do Not Ask for Links and Dont Change Links to HTTPS from 2015-07-15T00:26:55
Google: Do Not Ask for Links !!!Its sad they even have to say this in this day in age. But I guess reminders are needed. Plus, your URL should be in the same language as the content;Building a Stor...
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Tracking “Mobilegeddon” Results ; Search Results Shake Up from 2015-07-09T04:56:54
Tracking “Mobilegeddon” results; Search Results shake up. AOL goes Bing and Yahoo testing Google. Your URL should be in the same language as the content. Comparing Site in Webmaster Tools Implicati...
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Google Adding “Quotes” Into Search Results Without Citing Sources; Matt Cutts speaks… kinda. from 2015-07-01T05:01:53
Google adding “Quotes” into Search results without citing sources; John Muller goes deep into Reconsideration Requests, When asked about why some penalties are lifted faster than others, JohnMu giv...
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Google Could Unverify Inactive Local Business Listings; Syndicating Your Content from 2015-06-25T03:46:13
Google Says It May Unverify Inactive Local Business Listings if businesses haven't logged in within six months. Plus they discuss syndicated content at the request of a SEO 101 Google+ community ...
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Debunking Social Media Techniques That Can Impact Search from 2015-06-03T10:38:51
Ross Dunn and John Carcutt followup on their discussion onSocial Media Can Impact Your SEO. Theydebunk what they dont think applies from increased domain rankings to personalized results to relevan...
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8 Ways Social Media Can Impact Your SEO from 2015-05-27T07:00
Ross Dunn and John Carcutt go through 8 Ways Social Media Can Impact Your SEO. They go through the list below:
Brand Awareness: “people who have heard about you on social media search in...
Google Thin Content and Hub Pages from 2015-05-20T16:51:38
Hosts Ross Dunn and John Carcutt dive into Google's thin content and Hub Pages as well as chat about more Panda news.
Support this podcast at — https://redcircle.com/seo-101-on-wmr-fm/dona...
The Mobile Presence 150th Show And Mobile Ads from 2015-05-13T19:44:27
Today on the Mobile Presence show Shahab Zagari of Skywire and Peggy Anne Salz of MobileGroove celebrate 150 episodes of Mobile Presence since it started several years ago. Also on the show is Tom ...
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Buying A Domain And Why Mobilegeddon Happened from 2015-05-13T14:37:48
On Today's show hosts Ross Dunn and John Carcutt discuss their 5000 mark on Google+ along with buying Domains and the reasons why Mobilegeddon happened in the first place.
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Why did Mobilegeddon Happen? from 2015-05-06T17:26:12
Why did Mobilegedon Happen? Ross and John analyze the US Winners and Losers from the Mobile Search Update SearchMetrics analyzes the data plus, Google Forcing Users to Google Maps Lite Now, Users ...
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The Big Google Rollout & Mobilegeddon from 2015-04-22T16:03:31
Ross Dunn, host of SEO 101 speaks with Brasco of WebmasterRadio.FM about the upcoming changes with Google and "Mobilegeddon" during a special "Live" edition of the program this week.
Suppo...
Google Working on Separate Index for Mobile; Penguin and Panda Keep Rolling Updates from 2015-04-15T07:00
Neither Penguin or Panda are on a rolling update schedule. .. both are currently Manual Updates and Panda has not been updated in over 6 months. Google working on a completely separate Index for M...
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New Info on the Google Mobile Algo Roll-out from 2015-04-01T21:23:06
New Info on the Google Mobile Algo Roll-out:
Will be a Yes/No flag no Grey areas.
More discussion about whether it will impact Desktop search.
Will roll out over a few Days (a ...
Query Parameters, Ranking Factors and The Possible Split of Google Plus: SEO Q and A Part 2 with John Mueller from 2015-03-25T17:29:05
Query Parameters, Ranking Factors and The Possible Split of Google Plusare among the listeners topics that Ross Dunn and John Carcutt ask return guest (Google Webmaster Trends analyst) John Mueller...
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Google Mobile Friendly Update, GWT Functionality: SEO 101 Q and A with John Muel from 2015-03-18T19:51:06
The Google Mobile Friendly Update, Advance notice of major upcoming Google updates, GWT Functionality and other subjects are address as Ross Dunn and John Carcutt welcomes back the famed Google Web...
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Google Business View Process for Local Search from 2015-03-04T21:32:47
Ross Dunn speaks withRebecca Kirstein, a certified Google Business View photographer. She is on to talk about the Google Business View process for local search theycreated and how it can help with ...
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Mobile Friendly SERPs, Temporary Landing Pages and Inbound vs Outbound Links from 2015-02-25T19:42:09
Ross Dunn and John Carcutt answer listener questions on mobile friendly SERPs, temporary landing pages while redesigning websites, and inbound vsoutbound links. Plus they discuss some headlines tha...
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Understanding and Explaining A Realistic SEO Timeline from 2015-02-18T22:20:22
Understanding andExplaining A Realistic SEO Timeline;In 2015, Your Job As An SEO Isnt Actually SEO orYour Job As An SEO Should Be Just SEO;Wildcards Can Be Used in Google Suggest.
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Linkbuilding Tactics, Quality Content Guidelines, and Matt Cutts on The Early Days At Google from 2015-02-04T23:56:59
Ross Dunn and John Carcutt discusslinkbuilding tactics, public hatred forGoogle Mapmaker,Quality Content Guidelines,Google Now Supports Crawling andIndexing Locale-Adaptive Web Pages, andMatt Cutts...
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SEO is A.R.T: Authority Relevance and Trust from 2015-01-14T21:39
Ross Dunn and John Carcutt describe in detail why SEOcan be spelledA.R.T.
A = Authority
Link Profile
Social References/Engagement
Local Citations
R = Rele...
The Year of Algorithm Changes in 2014 Continued from 2014-12-31T19:02:57
Ross and John continue their look into the year of algorithm changes including Payday Loan 2.0 Targeting highly spammy categories, Google Panda 4.0 7.5 percentof English Language queries hit, Aut...
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Google Affects Spanish News Websites; Non-HTTPS Sites Get Warning Soon in Chrome from 2014-12-24T06:47:04
External traffic to Spanish news websites has fallen by 10 to 15 percent after Google removed the country’s publishers from its free news index; Non-HTTPS sites get warning soon in Chrome. Plus Ros...
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Troubleshooting Website Caching; Google News in Spain Shut Down; Google Penguin Shifted to Continous Updates from 2014-12-17T16:02:34
Ross and John answer listener questions including troubleshooting why a website might actually not be cached, and the importance of allowing people to visit the website with or without the www and ...
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Optimizing for Keyword Phrases; Managing Google+ Local Pages for Your Business from 2014-12-10T22:56:27
Ross and John answer listener questions about optimizing for keyword phrases, managingGoogle+ Local pages for yourbusiness. Plus news on New Facebok Algo Targets posts which seem like ads and how t...
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Scanning Your Site For Missing Google Analytics and AdWords Tags from 2014-12-03T18:28:20
Scanning Your Site For Missing Google Analytics and AdWords Tags as Ross welcomes Josh Kellett. Josh is theinventor of GAchecker.com (a free tool designed to Scan Your Site For Missing Analytics an...
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Starting a SEO Program On Your Own? Five Things To Focus on from 2014-11-26T20:36:26
Starting a SEO Program On Your Own? Ross and John break down the question by recommending knowing your objectives/goals and setting up the factors for tracking success, competitor research and Keyw...
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Twitter Renewed Focus On SEO; SEOs on Nofollow Attribute, Link Building As Not Spam and Negative SEO Extortion from 2014-11-19T20:41:58
Twitter: Renewed Focus On SEO Generated 10 Times More Visitors as Twitter says making this change increased the number of logged-out users coming to its site by 10-fold, apparently raising the numb...
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Discovery, Analysis and Measurement: Those D.A.M SEO Tools from 2014-11-13T05:59:05
Ross and John give a comprehensive cannot-miss episode on SEO Tools, breaking them down by way of Discovery (Keyword and Discovery Research), Analysis (Technical and Backlink Analysis) and Measurem...
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Google Penguin 3.0 Rollout Finally Here; Rank Number 1 in Mobile Search or Nothing from 2014-10-29T22:13:12
Penguin 3.0 Rollout Finally here or is it? Is this an update or a new Algo? On a side note - Pirate Update 2.0 happens as well. New Study - Rank number1 in Mobile search or nothing. Tool in webmas...
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SEMPO Guidelines and Industry Impact; Google Helps Local Businesses Get Online from 2014-10-22T23:41:19
Ross and John discuss the recent SEMPO guidelines and how they could impact the industry, plusTopSEOssaysWe Have Not Been Banned By Google,Google releases video series on taking your local business...
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Yahoo Directory Goes Away; Are Some Mobile Search Campaigns Not Being Tracked? from 2014-10-15T07:00
Yahoo Directory goes away, how some mobile search campaigns not being tracked? We also hear client stories dealing with website switching and Google Webmaster Tools. Plus, we hear the story of an...
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Google Panda 4.1 Launches; Google Limits German News Content to Headlines from 2014-10-09T00:06:28
Google Panda 4.1 Launches; To avoid liability, Google limits German news content to headlines.Plus, Ross and John offer Commentaryabout howKeywords are DEAD and aMozstory discussesGoogle Answer Box...
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Final Word on the Death of Google Authorship; Penguin 3.0 To Come Most Likely in 2014 from 2014-09-18T00:34:31
The Final Word on the Death of Google Authorship; SearchMetrics 2013 Ranking Factors - Correlation via Data; John Mueller says Penguin Still to Come 3.0 Most Likely in 2014; Google Webmaster Tools ...
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Google Authorship Dead But Not Author Rank; Responsive vs. Adaptive Website Design from 2014-09-04T21:45:18
Ross offers things to know on how Google Authorship is dead but not author rank. Plus, some research on PNG and JPG compression, the Difference between Responsive Website Design and Adaptive Websit...
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Notifications For Faulty Redirects and Penalties Reappearing in Manual Spam Action for Google Webmaster Tools from 2014-08-14T14:24:42
Google Webmaster Tools Notifications For Faulty Redirects andNew Color-Coded Fetch As Google; Google Penalties Reappearing in Manual Spam Action of Webmaster Tools; Google Responds TheLack ofUnanno...
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Pigeon Update: Not As Impactful As Reported from 2014-08-07T00:19:26
Ross and John discuss The Pigeon Update and how it is Not as impactful as first reported on account that the URL structure on Google changed so automated tools got it wrong.
Plus, ...
Google Pigeon Update, Moz Post Controversy and More MozCon 2014 Takeaways from 2014-07-31T01:50:46
The Google Pigeon Update and how its seen as a very impactful algorithmic update specific to local search. Plus, Moz Guest Post controversyand more MozCon 2014 takeaways including Stephanie Beadell...
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More from MozCon 2014: Maintaining SEO Focus; Local SEO Lessons from Small Town USA from 2014-07-24T01:10:16
More from MozCon 2014 as Ross speaks about Maintaining SEO Focus with Marshall Simmonds, Founder of Define Media Group Inc, who presented a dicussion entitled Keep the Focus on the Doughnuts. Also,...
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MozCon 2014: Content Marketing and Brand Dominance from 2014-07-17T00:08:58
On location from MozCon 2014, Ross speaks with Dr. Pete Meyers, the Marketing Scientist at Moz, who spoke about Content Marketing and How to Never Run Out of Great Ideas.
Ross also...
Google+ Images; How to Implement Authorship; Searchmetrics Schema study from 2014-06-27T05:14:02
Google Drops Google+ Images and Circle counts from standard SERP listings; John Mueller comments about How to implement Authorship; plus the results of a Searchmetrics Schema study plus a listene...
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Matt Cutts' SMX Advanced 2014 You and A: PayDay Algo, Reconsideration Requests, Penguin Updates from 2014-06-19T01:06:14
Ross and John highlight Matt Cutts' SMX Advanced 2014 You and A where he discusses the Google PayDay Algorithm, Reconsideration Requests, Penguin Updates and more.
Plus, the release of t...
SEO 101 at SMX Advanced 2014 On Location from 2014-06-13T01:14:42
Ross and John broadcast on location from SMX Advanced 2014 in Seattle , and they speak with the President of Stone Temple Consulting, Eric Enge and the CEO of Mobile Moxie, Cindy Krum.
Related...
What is SEO and What is Not SEO? from 2014-06-05T00:29:46
What is SEO and What is Not SEO? David Harry from the SEO Training Dojo discusses a very heated Facebook group thread where this very topic came up for debate. They discuss how certain fields like ...
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WTF, rel=dofollow links? Red Flags for Google? SEOs Sued for Violating Google Gu from 2014-05-29T06:11:48
WTF, rel=dofollow links? Red Flags for Google? SEO’s Sued for Violating Google Guidelines; More than two Links on a page … Google takes the 1st one. Google Penalized eBay But Was It Panda 4 Or A M...
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How to Obtain Links to Your Website Through Outreach and Link Attraction from 2014-05-22T14:59:01
Ross takes us some steps onHow to Obtain Links to Your Website Through Outreach and Link Attraction. Ross takes us thr0ugh several variables fromchoosinga photo from another persons collection in a...
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How to Determine Why Your Competitors are Succeeding and You’re Not from 2014-05-08T07:01:14
From Getting clients to know their sites: perform an audit and having them Review their social signals/effectiveness, Ross and John discuss How to Determine Why Your Competitors are Succeeding an...
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Ethics and Google; Contracts with Vendors, Impacting Rankings in Hours from 2014-05-01T22:19:27
Ethics and Google;Contracts with Vendors; Trying to sneak in Links asJohn recounts his experience from this week plus another patent this week confirms that Citation act as Links. Plus,Click thru t...
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Matt Cutts Lobbying To Reward Secure Sites With Better Rankings; Google Secures Keyword Referral data for PPC Outside of AdWords from 2014-04-17T15:29:15
Matt Cutts Lobbying To Reward Secure Sites With Better Rankings;Google: 410s Are Immediate and 404s Are Delayed For 24 Hours;Google secures keyword referral data for PPC outside of AdWords;Paid Pla...
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Google On IE8 Drops SSL and Passes Full Referrer; Matt Cutts: Almost All Penalties Are For Quality Violations from 2014-04-10T15:37:24
Google On IE8 Drops SSL and Passes Full Referrer; Matt Cutts: Almost All Penalties Are For Quality Violationswhen askedwhat percentage of penalties/filters are based on violations of Googles Qualit...
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Bing Webmaster Guidelines and Keyword Stuffing; Google Places Quality Guidelines from 2014-04-04T00:24:13
Bing updates their Webmaster Guidelines, adding that if you use keyword stuffing, it can lead to demotion or even the delisting of your website. Also, Google quietly updates their Google Places Qua...
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MyBlogGuest Penalized; How Google Looks Without Backlinks as a Ranking Factor from 2014-03-24T22:21:27
Matt Cutts goes after guest blogging: myblogguest.com, discusses how Google looks without backlinks as a ranking factor and asksWhat should sites do with pages for products that are no longer avail...
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More Blogging and Google Plus Insight with Chef Dennis Littley from 2014-03-03T22:09:17
Chef Dennis Littleygives his insights into blogging and Google Plus. Dennis manages theG+ Food Bloggers Community in part 2 of this hour-long interview.
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Chef Dennis Littley Insights into Blogging and Google Plus from 2014-02-24T22:33:57
Chef Dennis Littleygives his insights into blogging and Google Plus. Dennis manages theG+ Food Bloggers Community. You can check out A Culinary Journey with Chef Dennis at his website
Supp...
Guest Blogging: Stick a Fork In It; Expedia Paid Link Damage; Google Slams Paid Ads from 2014-01-22T15:25:55
Guest Blogging: Stick a fork in it - its done;Expedia Lost 25 Percent Of Their Search Visibility In Google Possibly Over Unnatural Links;Google slams paid ads - shows stats in an infographic?! Ross...
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Bing Begins Supporting SSL Search; Google On Links Within Widgets from 2014-01-13T22:13:33
Bing Begins Supporting SSL Search Query Data Does Not Pass [Not Provided];6 Major Google Changes Reveal the Future of SEO;Google Apologizes For Berlin Street Being Renamed "Adolf Hitler Platz" On ...
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Search Spammers and Duplicate Content from 2013-12-23T22:06:25
Google Reveals Top Searches of 2013: From Nelson Mandela to Twerking ;Google’s Matt Cutts On Search Spammers and how 25-30 percentOf The Web's Content Is Duplicate Content and Thats Okay; Google St...
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Website Bans, Funneling Traffic and a Listener Site Review from 2013-12-16T23:28:30
Talking Website Bans, Funneling Traffic and a Listener Site Review as Ross talks about diagnosing website bans, funneling traffic and finding the best ways to judge if your site requires a new navi...
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Anglo Rank: Another Private Link Network Foiled By The Cutts; Duplicate Meta Descriptions from 2013-12-09T12:40:28
Another Private Link network foiled by the Cutts as Googles head of search spam, Matt Cutts, just confirmed on Twitter that Google has targeted another private link network namedAnglo Rank. Plus,Di...
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Duplicate Meta Descriptions; Merchant Quality Chatters Spurns Google Zebra Rumor from 2013-11-18T23:53:04
Matt Cutts discusses duplicate Meta Descriptions , that in essence, it is better to have none at all than duplicated. Plusmerchant quality talks lead to the rumor of a Google Zebra update. Also, Ro...
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Image Mismatch Google Webmaster Tools Manual Action Penalty; Google Authorship, Custom Google+ URLs from 2013-11-12T02:37:05
Image Mismatch: The Latest Google Webmaster Tools Manual Action Penalty, plus Ross and John answer listener questions on Google Authorship,Custom Google+ URLs, linkbuilding, the Google Disavow tool...
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Black Hat Hacking, Toolbar PageRank, Autocomplete, Authorship and Other Points f from 2013-10-28T21:19:53
Points from Matt Cutts PubCon Keynote Speeches included
Black Hat Hacking will be a core topic Googles web spam team will focus on. They hope to go after the hard core hacking tactics and redu...
Responsive Design Does Not Equal Ranking Boost; Google To Patent Physical Likes:Tied to Glass from 2013-10-21T16:42:36
Responsive Design Does Not Equal Ranking Boost; Google To Patent Physical Likes: Tied to Glass; John gives his thoughts on rel=next for ecommerce product lists; Google Launches Media Tools For Rep...
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Google Hummingbird Recap; Google Penguin 2.1: Turned More People into Google Hat from 2013-10-08T03:57:21
Google Hummingbird Recap: Designed for faster results, semantic search...more focused on user intent rather than search terms, gives more reason to write naturally, and be less keyword driven. Goog...
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Submitting New Sites for Google to Crawl? Canonical Tag to Custom Post Types? Ho from 2013-09-30T21:30:06
Submitting new sites to Google to crawl is still a good practice? Is it a good practice to apply the canonical tag to custom post types to build up page value of static pages. If an SEO suggests l...
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Calico: Google Answer for Death; Google Panda Collateral Damage Victim: Attempted Suicide from 2013-09-23T16:34:29
Calico: Google Answer for Death; Google Panda collateral damage victim speaks of experience and how close he was to suicide. There are other such discussions from the Penguin update. Lesson learned...
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Crawling Unlinked URLs to Discover New Content; Paying for Site Audits from 2013-09-16T22:57:17
Why should I pay for an audit if you are just to tell me what is wrong with my site? That should be free! Google Webmaster Tools Link Update. Google Never sends warnings about web spam There is al...
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PageRank removed from Google Toolbar; Seeking Ghost Related Puns for a SPAM network; Moz Web Developers SEO Cheatsheet 2.0 from 2013-09-02T16:35:34
PageRank removed from Google Toolbar; Matt Cutts tweeted he is trying to come up with Ghost related puns for a SPAM network; Moz Web Developers SEO Cheatsheet 2.0. Also, Ross answers a listener que...
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Google Says Google+ Doesnt Influence Rankings; Fighting Search Spam; Downside of Redirecting Subdomains from 2013-08-28T16:15:07
Google Says Google+ Doesnt Influence Rankings; Fighting Search Spam; Ross also answers questions on Downside of Redirecting Subdomains, back links on a high PR domain and automatically generating ...
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How to Setup Google Authorship; Manual Action Detail in Google Webmaster Tools from 2013-08-13T15:52:28
Matt Cutts announces manual action detail in Google Webmaster Tools and in his latest video states links in Widgets must be no-followed Twitter now uses Universal Search; Ross discusses the release...
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Penalizing Backlink Profiles; Google+ pictures in SERPs; Link Wheels and More SEO Q and A from 2013-08-05T16:12:49
Penalizing Backlink Profiles; Google+ pictures in SERPs; Link Wheels and More SEO Q and A as listeners ask if Google would penalize a backlink profile which has an extremely high percentage of text...
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Online Tools to Test Page Load Times; Merging Websites; Experience with Google Disavow Tool from 2013-07-29T18:03:53
Online Tools to Test Page Load Times; Merging Websites; Experience with Google Disavow Tool as Ross answers questions from the SEO 101 Google Plus Community. Also find out how 301 redirects and con...
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Cheap Link Building, Crappy SEO Pitches and RSS Syndication Sites from 2013-07-22T16:26:55
Cheap Link Building, Crappy SEO Pitches, RSS Syndication sites, CDNs, Duplicate Content and more as Ross and John run through listener questions. Plus, Has Google given any guidance since Panda on ...
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Google Navigation Changes To Webmaster Tools; Google Warning External Keyword To from 2013-07-02T04:03:56
Google Navigation Changes To Webmaster Tools; Google Warning External Keyword Tool Shut Down Near and Muck Rack Adds Search For Journalists By Google PageRank. Ross and John also answer a listener ...
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NoFollow on Affiliate Links; Separating Google Personal and Business Accounts; from 2013-06-24T23:22:19
NoFollow on Affiliate Links; Separating Google Personal and Business Accounts; Google Analytics Admin Panel Gets a Redesign; Google Patents on Author Signature Values and Authority Scores; Bing Boa...
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Pandas, Penguins and Payday Loan Spam; Mobile Site Speed; Facebook Hashtags from 2013-06-17T10:50:21
Matt Cutts on Pandas, Penguins and Payday Loan Spam as Ross and John run through the SMX Advanced 2013 You and A Session, plus Mobile Site Speed now a big ranking factor for Mobile Search; Eric Eng...
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AuthorRank and Its Role in Blog Posts from 2013-06-10T22:29:44
Continuing the discussion on how Google is attacking blog posts. Ross and John discuss AuthorRank plays a role in determining which posts (guest or not) should garner more immediate positive attent...
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Predictions for Googles Attack on Guest Posts; Google Penguin 2 = Lame Non-Event from 2013-06-03T16:17:45
Predictions for Googles forthcoming attack on Guest Posts on things like AuthorRank and PageRank; Google Penguin 2 = Lame Nonevent; Matt Cutts and Advertorials and find who said If youre a brand an...
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Matt Cutts On What SEOs Can Expect From Google Coming Up from 2013-05-13T22:45:05
Matt Cutts tells us What SEOs Can Expect From Google Coming Up. Ross and John comment on the latest video that runs through Penguin, Advertorials, Spammy Queries, Sophisticated Link Analysis, Impro...
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Google - The Internet Police; Cross Marketing SEO with Social; Exact Match Press Release Links Still Count from 2013-05-06T16:59:37
Google - The Internet Police; Cross Marketing SEO with Social; Exact Match Press Release Links Still Count. Plus, Ross and guest host Scott Van Achte discuss a listener question on main problems/pa...
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How Site Rankings Can Get Screwed by DDoS Attack from 2013-04-22T16:46:05
Would it be better to create a unique title for each article and then in the first paragraph reference that it is part 3 of 5 in the series and then provide links to each of the previous articles? ...
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Facebook Home Sucks! Google and Bing Recommending HTML5? How Do You Explain SEO to a Teenager? from 2013-04-08T17:46:49
Facebook Home Sucks! eliminates Google Search on non-Facebook Home Partner Android phones; Both Google and Bing now recommend using HTML5 pushState to allow for SEO friendly crawlable AJAX; How do...
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Bing Showing Authorship; Google Improved Recording of Users and Method of Verification from 2013-03-25T18:12:44
Bing Showing Authorship! Does anyone really need more proof that authorship is a huge part of the future of rankings? Google has Improved Recording of Users and Method of Verification; How to get G...
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Matt Cutts Announces Updates Coming to Google Penguin and Panda Algorithms and more from SMX West 2013 from 2013-03-18T14:12:11
Matt Cutts announced new updates with Google Penguin and Panda algorithms and new link network targets in 2013. Matt announced this during the SMX West panel, The Search Police. Plus, Ross and John...
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Traffic and Bounce Rate Preference; Shopping for Keyword Tools; Chronicling the History of SEO is Dead from 2013-03-05T02:26:09
Would it be better to have tons of traffic with a high bounce rate, or to have a lower bounce rate, but half the traffic? Plus, a question on shopping for keyword tools where the listener is seekin...
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Google Analytics Change History; Googleplex 120 Million Dollar Renovation; Google Busted With Its Own Paid Links Again from 2013-02-25T18:53:35
Understand Updates To Your Account With Change History...Google Analytics Change History Helps You Understand and Track Changes;Googleplex 120 million dollar futuristic renovation and expansion un...
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Eric Schmitt on Google Authorshipl Google Looking to Stop Money Stream to Download Sites from 2013-02-18T19:36:21
Eric Schmitt Quoted in WSJ About Authorship, and that you can boost your rankings by using Google authorship, and that Google+ has been designed to be an identity verification network. Plus Google...
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Optimizing with SiteApps and Google Analytics; Decline In Google Image Search Traffic After Design Update from 2013-02-05T02:20:54
Optimizing with SiteApps and Google Analytics; Google Rankings via Hacking and Google Bombing; How to Get Listed in Bing Local Canada; Webmasters Notice Decline In Google Image Search Traffic After...
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SEO Benefit of Writing Pages Instead of Posts; Duplicate Pages, Content and Link Building from 2013-01-28T21:56:37
SEO Benefit of Writing Pages Instead of Posts, Skills from Traditional SEO Most Useful for your Search and Social Marketing, Duplicate Pages, Content and link building and more as Ross and John ans...
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Facebook Graph Search; Optimizing your Website for Graph Social and Increased Weight of Bing from 2013-01-21T20:41:45
Ross and John discuss Facebook Graph Search plus Optimizing your Website for Graph Social and Increased Weight of Bing. The also discuss a listener comment on Google Shopping and Getting Scroogled....
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Irish Newspapers Charging for Links; People Still Fall for SEO Scams from 2013-01-14T22:28:11
Irish newspapers charge people to link to them and are chasing people who dont pay; Google says delete your Google+ Local page if you hide your address; Social is King on Smartphones, But Search is...
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Options For Raven Tools and AHREF Dropping Ranking Report; Understanding Blog SEO; New SEO 101 Google+ Community from 2012-12-17T18:26:02
What to do now that Raven Tools and AHREF has dropped the ranking report options? Suggestions on a basic site that step by step helps a visual learner understand blog SEO? Is directory submission o...
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More on Authorship Markup; 302 Re-Directs and Homepage Impact from 2012-12-03T18:27:56
Ross and John talk more on Authorship Markup with a listener question on how Google+ Pages can be connected with the websites using the rel=publisher html markup. They also discuss a question on 30...
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Google Authorship: Rel or Individual; Infographics as Linkbait; Google Reporting AdWords Compliance from 2012-11-26T17:40:45
Regarding Google Authorship, Ross and John answer a listener question on if it is better for a company blog to all be under the same Rel Author or to use individual authors? They also answer questi...
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Google Patent: Sites You Link Should Have Reachability; Google AdWords Compliance from 2012-11-12T17:27:01
Google Patent: Sites You Link Should Have Reachability; Google AdWords Compliance; China Blocks Google Search (is it temporary?); Links Are The Webs Building Blocks.
Support this podcast a...
Current SEO Misinformation Seen Online; Google Webmaster Tools Warnings from 2012-11-05T18:05:14
Current SEO Misinformation Seen Online; Google Webmaster Tools Warnings. Ross and John also answer listener questions on installing redirects, Craigslist regarding its negative impact or leveraging...
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Former Google Search Quality Member Speaks Out from 2012-10-22T17:11:41
Former Google Search Quality Member Andre Weyher, (formerly of Matt Cutts Search Quality team) speaks out on what were his daily roles , his thoughts on the Penguin and Panda algorithms, spam in li...
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Chronicling the History of SEO is Dead; YouTube Estimate Minutes Watched from 2012-10-15T22:38:46
Chronicling the History of SEO is Dead as a Search Engine Land article looks at Failed Predictions Over The Years; YouTube Estimate Minutes Watched as The YouTube Blog announces they have adjusted ...
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Google Dance is Back? Meta Keywords Important Again from 2012-10-02T01:10:22
Google Dance is Back, and not the fun one..Meta Keywords Important Again … If you are a News site; Google confirms hidden value to Rel=Author; Manual action by Google might not have a big impact on...
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Recovering from Google Page Layout Algorithm; New Algo Update Focusing on Domains from 2012-09-17T17:27:27
70 Percent Did Not Recover From Googles Page Layout Algorithm; New Algo update focusing on Domains. Ross and John also answer listener questions on the less is more argument about title tag charact...
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The Current State of Linkbuilding with Garrett French from 2012-09-10T17:45:54
Talking about the Current State of Linkbuilding with Garrett French, the Founder at Citation Labs. We learn some tips, techniques and processes for effective link building campaigns. Also, learn ab...
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The Future of Google Penguin and Panda Delivery Updates from 2012-08-27T21:20:30
The Future of Google Penguin and Panda Delivery Updates according to a recent SearchEngineLand article that says the anti-spam Penguin Update will have more jolts in the coming months. In contrast,...
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Onsite SEO Best Practices with Ian Lurie from 2012-08-20T16:45:38
Discussing Best Practices for Onsite SEO to ensure your sites relevance and authority. Ross speaks with Ian Lurie, founder and CEO of Portent Inc.
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Citation Placement; Scaling Inbound Marketing from 2012-08-13T20:52:15
Listeners questions Where To Get Citations For Local SEO and why Citations are so Important, and a follow up question to the quality site discussion on scaling inbound marketing when you have a ton...
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Google Responds to Unnatural Link Warnings; MozCon Recap from 2012-08-06T16:52:21
Ross and John discuss how Google Responds with a dont ignore but dont panic response the latest round of UnNatural Link Warnings; Ross recaps MozCon discussing why books are better than infographic...
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Best Practices for Structured Social Sharing from 2012-07-30T17:36:45
Talking Best Practices for Structured Social Sharing with SEO Consultant and Founder of Yo! Yo! SEO Dana Lookadoo.
She recently spoke at MozCon 2012 and shared 10 best practices for optimizing...
What Makes a Quality Site? SERP Experience and SEO Keyword Ranking Perspective from 2012-07-23T17:38:10
Ross and John analyze a recent Stone Temple.com interview between Eric Enge and Google Engineer Matt Cutts about What Makes a Quality Site. They also answer listener questions on SERP experience an...
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Local SEO: How to Get Your Business Found from 2012-07-09T17:12:24
Local SEO: How to Get Your Business Found, plus Ross answers listener questions on differences in terms of SEO or search engines from the US to Canada, product descriptions and duplicate content.
Google Testing New Navigation Interface; New Look for Bing Images from 2012-06-25T17:26:22
Google Testing New Navigation Interface, Bing Unveils New Look for Images, plus Ross and John answer listener questions on Google Merchant Center feeds, removing bad links, SEO Pros and Cons and mo...
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Google Government Censorship; Bing does Local Content with Yelp from 2012-06-19T11:46:43
Google reveals government censorship requests are on the rise; Bing Does Local Content Deal With Yelp; Google Panda 3.7 Update.
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SMX Advanced 2012 Recap: Are Google Panda or Penguin Algorithm Updates Meant to Penalize? from 2012-06-12T07:00
John fills us in on SMX Advanced 2012 including how Danny Sullivan confronted Matt Cutts during the You and A session about whether Google Panda or Penguin Algorithm Updates are meant to be penalti...
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Google Places Converting to Google+ Local; Google Paid Inclusion from 2012-06-04T16:36:11
Google Places converting to Google+ Local; Google Paid Inclusion, plus Ross and John answer listener questions about Googles recent behavior against internet marketing agencies.
Support th...
Outed for Buying Links; Looking at Google Algorithm Changes from 2012-05-28T17:45:33
Another prominent company outed for Buying Links; iAquire banned for selling links; Looking at Googles Algorithm Changes With Google Search Quality Head Amit Singhal; Yahoo launches Axis.
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Changes in SERPs Prompt Penguin 1.1 from 2012-05-14T22:47:56
Changes in SERPs Prompt Penguin 1.1 Rumors; Losing Videos on Google Places - Apparently it is a Bug; Matt Cutts on the aftermath of Penguin; aftermath of Penguin- a warning for WP users; Bing is ro...
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52 Google Algorithm Updates; Building New Search Traffic to New Site from 2012-05-08T11:50:18
52 Google Algorithm Updates as we look at the recently announced released algorithm update containing 52 changes to improve search quality. Ross and John also answer a listener question on ways of ...
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March of the Google Penguin Update from 2012-05-01T11:57:38
March of the Google Penguin Update and how this highlights the need to have access to your Google Webmaster Tools account and view it regularly; Google Goes after Links in WordPress Themes; Google ...
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Google Over-Optimization Penalty Debate Continues from 2012-04-24T14:07:28
Google Over-Optimization Penalty Debate Continues; Dropped In Rankings? Googles Mistake Over Parked Domains Might Be To Blame; The Negative SEO Debate Sparks Up Again; New Matt Cutts Video on How S...
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DMOZ, Linkbuilding and Over-Optimization from 2012-04-17T09:13:59
DMOZ, Linkbuilding and Over-Optimization in the mailbag; Google Webmaster Tools Sends out 20,000 Hack Warnings Today; Weird Google Crawl Errors.
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Google SEO Over-Optimization Penalty from 2012-03-27T08:24:38
Ross and John discuss the newest Google algorithm update that plans to penalize websites deemed too optimized for SEO. They also run through what some types of over optimization may be flagged.
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Google Search Quality; Linkbuilding Value of Redirects and Shortened URLs from 2012-03-12T22:49:57
Ross and John take a glimpse into a Search Quality meeting at Google where they discussed how to correct in long queries. They also answer listener questions on the linkbuilding value of Redirects ...
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Google Panda 3.3 Update Overview from 2012-03-05T17:52:40
Ross and John look at the Google Panda 3.3 Update and its 40 changes to the algorithm, plus they answer some Facebook questions on link evaluation, no-follow links and sub-directories.
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Google Bypassing User Privacy Settings from 2012-02-20T21:53:49
Reports are out that Google bypassed privacy settings in Internet Explorer and Safari web browsers. Ross and John discuss this plus listener questions about SEO for Drupal and best practices for de...
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Social Signals and Engagement from 2012-02-06T23:18:38
Social signals are becoming more and more important as substantiators of the legitimacy of incoming links to your website so it is important to consider that each piece of content has not just inco...
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Canonical Tags and Long Tail Keyword Traffic from 2012-01-30T19:22:26
Questions about canonical tags, long tail keyword traffic, silos, keywords boosting of PageRank and deep page getting traffic are answered by Ross and John.
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Google to Penalize Too Many Ads Above the Fold from 2012-01-23T00:27:49
Google to Penalize Too Many Ads Above the Fold as they announce a planned update that targets sites with too many ads above the fold.
Also, Ross and John discuss Jerry Yang leaving Yahoo...
Google Search Plus Debacle from 2012-01-17T00:02:12
Google has rolled out a new feature called Search plus Your World, currently available for users of Google who are using English and signed in with a Google profile. The Google Search Plus debacle ...
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Art of SEO with Stephan Spencer from 2012-01-09T18:47:10
Stephan Spencer is the co-author of O Reilly Medias The Art of SEO which is being newly released in 2012 with tons of updates. Stephan is a treasure trove of info and Ross and John do their best to...
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Responsive Design; NoArchive vs. NoIndex from 2011-12-19T23:49:45
Responsive Design. NoArchive vs. NoIndex. The BASE element and URI. Plus, why do Canadians have a different thanksgiving? All this and more as Ross and John celebrate the 100th episode on SEO 101.<...
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Do-It-Yourself SEO Tips from 2011-12-12T18:36:13
Ross and John give us some Do-It-Yourself SEO Tips when you are taking a look at your own site, asking yourself whats important to look at and how to fix it. They look into tips on Link Building, d...
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Google Algorithm Update Demystified from 2011-12-05T19:00:44
Google Algorithm Update Demystified; Blackbar going away on Google dropdown list added; Google New iPad App for Search; Google pulls the plug on their toolbar for Firefox. Ross and John also answer...
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Secrets Behind Building a Successful Website from 2011-11-21T23:09:41
Learn Secrets Behind Building a Successful Website as Ross speaks with Gil Namur, the President and CEO of the popular ezine LifeAsAHuman. Gil shares tips and tricks around the rise of traffic to h...
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Google Adds +1 to Images, Enhances Authorship Markup from 2011-11-14T22:25:25
Google adds +1 to images; Google has enhanced the authorship markup in Google Results and made it easier to get in; Google Penalizing Sites with excessive ads? Google bot crawling AXAX and Javascr...
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Google+ Business Pages; Sources Related Information in Search Results from 2011-11-07T19:11:52
Google+ Business Pages now available; Google is testing new Sources related information in search results; Bing favors Microsoft content more than Google favours it's own says study; Google News li...
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What Scares SEOs? from 2011-10-31T23:31:35
What is SCAAAARYYY about SEO? What scares SEOs? Blackhat, backlinks, Google algorithm changes? Ross and John list the things that really get them creeped out and scare the bejeezus out of them!
SEO 101 Google Encrypted Search and the Ice Cream Sandwich from 2011-10-25T03:31:32
Google Encrypted Search as SEO Under Attack – The Google Analytics Keyword Data Apocalypse; The Android Ice Cream Sandwich and its new features like face unlock, bump, voice control with email cont...
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Google Makes Minor Panda Update, Might Buy Hulu from 2011-10-17T22:26:36
Google Makes Minor Panda Update; Google earnings report released; Google may still buy Hulu; The End of Search Without Social; Google Buzz going away.
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Affiliate Links and Article Submission from 2011-10-10T17:33:18
WebmasterTools data into Google Analytics; Oh No! What Happened To My PageRank? Facebook hit 800 million users this week; Android Nears 50 percent US Smartphone Market Share.
Ross and Jo...
Real Time Analytics, Facebook Changes, and Google+ Explodes from 2011-10-03T17:41:33
Ross and John are back, these week diving into GOogle Real Time Analytics and ranking reports. They also answer some questions left over from a prior Q&A session, before wrapping up by talking abo...
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Google News Standout Tag for Featured Content from 2011-09-26T18:11:40
Google News Launches Standout Tag for Featured Content as Google introduced a new link rel attribute that news organizations can use to mark their best work. You can mark up to seven pieces of cont...
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Stopping Non Subject Sites; Google+ and Google +1 Ranking Impact from 2011-09-19T18:46:01
Ross offers us a site review of ClownAntics.com which supplies anything you could possibly need to dress like a clown. He also takes listeners on how to control or stop non subject sites from linki...
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Making Buried Information From Google Places More Visible from 2011-08-22T19:25
Mike Blumenthal reports Google has just released a new browser plugin (Chrome and IE) tool, Google Related that provides information that Google thinks is relevant to a given website that you are v...
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Google Dropping Support for Firefox; Panda 2.3 Rollout; Analytics Changes from 2011-08-08T13:02:21
Ross and John discuss Google dropping support for Firefox, Panda 2.3 Rollout, Analytics Changes and How They Track Google Image Search, Bing Testing Ads Within Organic Search Results and much more....
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Wizard of Google Places from 2011-07-25T23:12:41
Ross and John speak with with Professor Maps himself, Mike Blumenthal - the wizard of Google Places and blogger of Understanding Google Maps and Local Search. If you have a business with a local pr...
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Google Webmaster Trends Analyst John Mueller from 2011-07-18T21:13:54
Ross and John speak exclusively with Google Webmaster Trends Analyst John Mueller in a special 60-minute interview that includes topics like Google Plus, the Google Plus One button, and the metrics...
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Get Listed and Google Plus from 2011-07-11T17:47:05
John talks about his trip to Get Listed conference, they give their take on Google Plus and a Danny Sullivan article on Search Engine Land on How Twitter is no longer in Google where
Danny su...
Returned Search Results and Metadata from 2011-06-27T23:19:14
Ross and Scott answer listener questions on Google filling up more and more of it's returned search results with ads, local search, google store, etc. And how will there be any room for small Inter...
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Site Review: OnlineBlackJackHQ from 2011-06-20T18:04:23
Ross and John give their comments and suggestions in their site review of OnlineBlackJackHQ.com, a website that provides Online Blackjack tips and strategy.
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Schema.org and SMX Advanced 2011 from 2011-06-13T19:45:39
Ross and John discuss a post that discusses What Schema.org Means for SEO and Beyond. We also get some news from SMX Advanced 2011 that Ross attended, including search result studies from Covario a...
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Google +1 Launches, Screaming Frog Debate and a Site Review from 2011-06-06T22:33:27
Ross and John discuss the launch of the Google +1 button, which lets people recommend Web sites to those in their social circle. After John defends the honor of using Screaming Frog when using site...
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Q and A: Graphics and Indexing, SubDomains, Geographic Targeting from 2011-05-17T17:12:28
John returns to the show to help Ross answer your submitted questions, from graphics and indexing to using sub-domains or sub-directories, to geographic targeting in Google Webmaster Tools, and mo...
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Site Review of SevillaNJ.com from 2011-05-09T16:13:08
Ross and Scott give their take on the metatags, content and indexing as part of a Site Review of SevillaNJ.com, A New Jersey restaurant that offers Spanish Style cuisine.
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Site Review: Ticketbooth.org.uk from 2011-05-09T07:00
Ross and Scott walk through proper use of keywords and CSS, as well as how to avoid getting in trouble for paid links and hurting your page ranking while reviewing Tickbooth.org.uk, a site that spe...
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Site Review BlueSheepDog.com from 2011-04-25T21:33:23
Ross and guest Scott Van Achte review and audit a website, giving advice on how to strengthen ranking, SEO, and usability. From better describing just what your site offers, to offers on how to ti...
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Just What Is Google Doing? from 2011-04-04T21:55:39
Google's new feature, Google Plus One aims to make search more social, while also being brought to bare for Google Street View not blurring people enough in Switzerland. Ross and John also answer ...
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SEO Impact by Moving Platforms from 2011-03-28T18:16:51
Ross and John answer a listener question on SEO Impact by Moving Platforms as a wedding videographer considers the move from Rapidweaver to WordPress.
Also questions on a Firefox plugin ...
What Tactics Have Their Days Numbered? from 2011-03-22T06:00
Ross and John have an update on Google Toolbar and tackle tactics they feel are on the way out. They also cover Content farms, exact match domains, and more are put under scrutiny.
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Crawl Frequency and the Google Farmer Panda from 2011-03-14T20:47:20
How long do you normally give a change before you decide if it had any effect or not and move on? Is it even possible to answer that, since its largely dependent on crawl frequency? Ross and John a...
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Buying Links and Breaking Down JCPenney Linkbuilding from 2011-02-21T16:51:06
Ross and John give their take and breakdown the ongoing JCPenney Linkuilding saga. They discuss their own perspective on buying links based on how JCPenney handled it.
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Google Algorithm Not Targeting Content Farms but Attribution from 2011-02-07T22:38:17
Ross and John promised last week to tackle Article Distribution, and the news that came out could not have been more timely.
Matt Cutts announcement about algo changes prompted a SEL pos...
Breaking The Link Building Idea Block from 2011-01-31T23:39:28
Learn what to do when you run out of link building ideas and how everyday experiences can lead to content creation ideas. A listener also asks is writing articles and submitting them to article si...
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Google Algorithm Changes for Fixing Spam from 2011-01-24T16:55:38
Google Plans Algorithm Changes for Fixing Spam as Matt Cutts, head of the search quality team, wrote in his blog that he agreed about the increase in spam and detailed what the company is doing to ...
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Matt Cutts Goes to Washington from 2011-01-18T10:22:12
Matt Cutts Goes to Washington, Testifies Google Has Integrity, Europeans Go Fishing for Bad Google Behavior, plus Ross and John answer listener questions on sources for keyword analysis, WordPress ...
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Search Roundtable for Affiliate Marketers Part 2 from 2010-12-20T18:20:18
Search Roundtable for Affiliate Marketers as Ross and John answer questions from WordPress blogs to linkwheels in Part 2 of their breakout session from AffCon Miami 2010.
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Search Roundtable for Affiliate Marketers Part 1 from 2010-12-13T23:03:41
Search Roundtable for Affiliate Marketers as Ross and John answer questions from WordPress blogs to linkwheels in Part 1 of their breakout session from AffCon Miami 2010.
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Sources for Keyword Analysis and Local Listings. from 2010-11-22T17:38:31
Sources for Keyword Analysis and local listings are some of the topics brought up by listeners this week. Ross and John discuss how they approach this plus they answer a listener question who is tr...
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Explaining Benefits of SEO to Clients from 2010-11-15T17:55:19
Effective ways of Communicating the Benefits of SEO to potential clients, like local/small business owners that do not know anything about computers who are completely overwhelmed by the internet. ...
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How Do You Do Competitor Analysis? from 2010-11-08T19:19:34
How do you do competitor analysis? A listener asks if it has to do with typing in your major keywords from keyword analysis and seeing who ranks well for them, then clicking on their site and lite...
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New Google Local Search Results from 2010-11-02T10:58:13
New Google Local Search Results and How to Adapt. Listeners ask how to optimize for these new results, and how Title Attributes, Menu Labels, and Alt Image descriptions play into SEO.
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Domain Geotargeting and Keyword Research from 2010-10-25T18:00:19
Domain Geotargeting and Keyword Research are up for discussion this week. Ross and John talk about how to balance content across several top-level domains, Keyword Research, Google Instant, brand s...
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Increasing the Level of Indexation from 2010-10-19T09:32:02
Increasing the level of indexation, plus Ross and John discuss what are factors that could lead to non-indexing of a single page, or group of pages if they are in the sitemap.
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5 Things to Focus on When Starting a SEO Program from 2010-10-04T18:45:19
What are the top 5 things to focus on when starting an SEO Program on your own? Ross and John break down the question by recommending knowing your objectives/goals and setting up the factors for t...
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Google Misplaced Reviews and Rich Snippets from 2010-09-27T18:22:01
Ross and John discuss a recent blog post that said Google misplaced reviews, ratings, business listings on Google Maps that have since been fixed.
They also discuss how Rich Snippets ar...
Brand Based Searches and Indexing from 2010-09-13T16:49:03
Ross and John answer a listener question on indexation, by offering ways to figure out what is indexed, and what isnt, and once youve figured out what isnt in the index how you increase the level o...
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How Social Impacts Traditional SEO from 2010-08-30T18:19:41
Ross and John discuss How Social Impacts Traditional SEO. They discuss on site aspects including User Generated Content and Site Buttons and off site with things like Direct Link Development and se...
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Social Media Optimization Tips from 2010-08-23T17:34:27
Ross and John discuss a listener suggested topic on Social Media Optimization and how it can help tie into SEO, like the many ways that you can do to optimize your blog.
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Combining Ranking Results with Analytics from 2010-08-16T16:37:16
Taylor Pratt, Product Marketing Manager for Raven Tools and Co-Founder Jon Henshaw discuss Combining Ranking Results with Analytics and how webmasters can do that with their toolset.
Th...
SEO Reputation and Integrity from 2010-08-09T07:00
Ross and John comments on a State of Search blog post entitled SEOs are going to end up more hated than traffic wardens and estate agents.
They also discuss how the Verizon-Google net neutrali...
AffCon 2010 Search Marketing Roundtable Part 2 from 2010-07-26T18:39:32
John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Marketing, David Ogletree from SEOFox, Jamie Smith fr...
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AffCon 2010 Search Marketing Roundtable Part 1 from 2010-07-19T18:03:35
John moderates a Search Marketing Roundtable discussion held at Affcon 2010 Denver that featured the following panelists: David Szetela of Clix Marketing, David Ogletree from SEOFox, Jamie Smith fr...
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Page Sculpting and Rich Snippets from 2010-07-12T18:16:54
Ross and John continue to breakdown subjects discussed during the SMX Advanced You and A session with Google engineer Matt Cutts which include Page Sculpting, Rich Snippets and Google supposed favo...
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Google vs. Bing: Obtaining Rankings from 2010-06-28T14:04:27
Rand shared SEOmoz's latest correlation study on Google and Bing and how they differ in terms of obtaining rankings. Learn how these search engines are similar and how Bing is changing the game.
Is Bing Changing Search? from 2010-06-21T18:07:19
Ross and John talk about all things Bing including pros and cons, capability with social networking, and how similar it is, or isn't, to Google.
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Google Mayday and Toolbar PageRank Update from 2010-06-07T18:01:49
Ross and John discuss Googles Mayday and Toolbar PageRank Update, and the impact that Mayday has had with longtail search terms. Finally, they discuss what you do when you're stuck trying optimize ...
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Getting Going with Local Search from 2010-05-03T16:10:06
Local Search is one of the fastest growing portions of search. Ross and John discuss the basics of getting going with local search, including getting your information on platforms like Yelp and Fou...
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More Keyword Research from 2010-04-26T20:54:37
Ross and John continue into their discussion on Keyword Research, including High Profile Terms vs. Longtail Tools such as Google Adwords Keyword Tool, KeywordSpy, WordTracker, Microsoft Advertising...
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Do You Really Need to do Keyword Research? from 2010-04-19T16:48:55
Ross and John discuss Keyword Research, why is it important, do you really need to do it? They also look into High Profile Terms vs. Longtail Tools such as Google Adwords Keyword Tool, KeywordSpy, ...
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Page Speed, Ranking Factors and the Eminent Google Caffeine Update from 2010-04-12T16:44:12
Ross and John continue their analysis of the recent interview between Eric Enge and Google Senior Engineer Matt Cutts, plus they discuss the need for page speed due the changes in the ranking facto...
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Session Ids and Affiliate Links from 2010-04-05T17:03:54
Ross and John look over the recent Eric Enge interview where Google Senior Engineer Matt Cutts was asked about regarding PageRank, crawling, and indexing. Ross and John focus on Session Ids, Affili...
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SMX West 2010 Recap Part 2 from 2010-03-22T20:00:02
Ross continues his discussion with John about domains requiring planning, URL parameter handling, Google Tasks, Page Feed, and other information he learned while attending SMX West 2010.
S...
SMX West 2010 Recap from 2010-03-15T18:14:23
Ross recaps his visit to SMX West 2010, and he mentions meeting with Bing representatives seeking to find tips for searching local Canadian web pages, plus how Bing will feed Yahoo with content and...
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WordPress 3.0 Preview from 2010-02-22T18:38
Wordpress Core Developer Mark Jaquith, BuddyPress developer John Jacoby and head of User Experience Jane Wells preview the eminent launch of WordPress 3.0, including how it has been catered for SEO...
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Increasing Indexation on Large Sites from 2010-02-15T18:45:33
Ross and John discuss Increasing Indexation on Large Sites, plus look in some comments on content management systems, and a discussion on domains and how they impact SEO.
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Blog Post Indexing and Duplicate Content from 2010-02-01T18:44:36
Ross and John discuss the cost of PPC, duplicate content, plus they help a webmaster with delayed blog posts from being indexed and how to configure your xml feeds to advance your blog posts.
<...
Web Design for SEO from 2010-01-25T18:23:11
Ross and John discuss the issues that you can come across when you are an SEO working with a web designer, including securing pages being indexed, plus how web designers are expected to understand ...
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Geo Based Search Results on Mobile from 2010-01-18T18:59:18
Ross and John discuss Geo Based Search Results on Mobile, plus a Technology Review article on How Google Ranks Tweets, where its Algorithms judge the relevance of microblog posts containing 140 cha...
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Mobile Advertising Feud from 2010-01-11T15:42:01
Ross and John discuss Real time search results for the recent California earthquake, plus the news that Bing is on all HP desktops and how
Google Nexus is in a feud with Apple iPhone as Apple ...
SEO Topics to Watch in 2010 from 2009-12-21T18:28:03
Ross and John ask What are the big SEO topics to watch in 2010. THey go through the various search related events, plus what are the ToDos on your 2010 SEO list?
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Distinguishing Real Time Search from 2009-11-23T18:08:10
Ross and John discuss real time search and distinguishing it from time sensitive search based on when something happened, fresh content sensitive search meaning different search results based on th...
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Index Saturation from 2009-11-09T17:32:22
Ross and John discuss index saturation and how much of your site is being indexed by search engines, if you have deep navigation or if your site is experiencing some major blocks.
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Tips on Hiring a SEO Company from 2009-11-02T16:18:42
Ross and John discusses some tips that you should follow when hiring a SEO company for service, plus they discuss Droid, the next wave of Android-powered smartphones will include free turn-by-turn ...
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KMLs and Sitemaps from 2009-10-26T16:56
Martijn Beijk is a local search engine optimization pro and SEO Consultant at Onetomarket. He just spoke at SMX Stockholm and he discusses his SEMMY nominated article on KMLs and Sitemaps.
Linkbuilding Effect of PageRank Removal from 2009-10-19T17:01:51
Ross and John discuss a listener email on the Linkbuilding and SEO Effect of PageRank Removal, plus a listener on query freshness when it comes to ranking on Google.
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SEO Performance Guarantees from 2009-10-12T15:53:15
Ross and John answer questions on search ranking and optimization, rank position goals, web ranking reports, SEO performance guarantees and more.
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Yahoo Bing Site Searches from 2009-09-28T15:41:28
Ross and John discuss how will site searches be affected once Yahoo is taking over by Bing, plus they discuss a question on unethical SEO.
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SEO 101 Q and A from 2009-09-21T18:46:47
Ross and John answer questions from the WebmasterRadio chatroom like sitemaps, foreign content, crawl errors, black hat, xml sitemaps, duplicate content and more.
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SEO Testing and PageRank Sculpting Changes from 2009-08-31T22:41:01
Net Concept founder Stephan Spencer discusses SEO Testing, recent changes to recent PageRank Sculpting Changes and he gives his thoughts on the future of search.
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Learning from SES San Jose 2009 from 2009-08-24T16:41:10
Ross and John discussed what they got out of from SES San Jose 2009, including the news including news rankings, classifying and ranking for content, PageRank, new search and more.
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Roundtable on Bing-Yahoo and Google Caffeine from 2009-08-11T18:58:29
From SES San Jose 2009, a panel of Search marketing experts; BestOfTheWeb President Greg Hartnett , SiteLogic Director of Marketing Jennifer Laycock, Pole Position Marketing President Stoney deGeyt...
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Website Redesign and XML Sitemaps from 2009-07-27T16:34:16
Learn about the impact that can be made when you are redesigning your website and they reference RexSwain.com for some cool tools. Plus, they discuss how to go about with setting up an xml sitemap...
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Using Blogs in SEO from 2009-07-20T18:05:29
Ross and John discuss best practices for Using Blogs and blog platforms like Wordpress in SEO, and downfalls like scraping, plus their take on tag usage and the best uses for rss feeds.
Su...
SEO Relation to Social Media from 2009-07-13T16:21:06
Ross and John discuss SEO and its relation to social media and essentially using blogs and other social media tools to bring traffic so that they can see your search engine optimization.
S...
Keyword Research and XML Sitemaps from 2009-06-29T16:22:17
Ross and John discuss the hot trend tools that you can use for Keyword Research, like Twitter keyword tools, Yahoo Buzz and Google Trends.
Plus, they discuss xml site maps and transitio...
Javascript and PageRank Sculpting from 2009-06-22T17:16:49
Ross and John breakdown what was learned at SMX Advanced 2009, including Javascript, the comments made by Google's Matt Cutts on NoFollow and PageRank Sculpting, and the IIS SEO ToolKit.
S...
Evolution of Search Engines from 2009-06-15T16:27:35
Ross and John discuss the Three Major Ranking Changes that have affected the Evolution of Search Engines, where search engines are today, and how they affect you.
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Google Webmaster Tools Redesign Part 2 from 2009-06-08T15:36:06
Ross and John discusses the changes made in the redesign of the Google Webmaster Tools new interface, and this time they look at some of the tabs on the dashboard like site configuration, site maps...
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Google Webmaster Tools Redesigned Part 1 from 2009-06-01T15:21:24
Ross and John discusses the changes made in the redesign of the Google Webmaster Tools new interface, including crawl stats and sitemaps as they overview the dashboard.
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Guy Kawasaki Twitter Tactics Discussion from 2009-04-20T22:17:38
Twitter Tactics Discussion following a PPC Rockstars interview featuring David Szetela's interview of Guy Kawasaki. Guests include Search and Social's Dave Snyder and Szetela himself.
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Keyword Research with the Keyword Guru from 2009-04-13T16:49:43
Keyword Research with the Keyword Guru Dan Thies, and he discusses keyword relevance, tools , the acquisiton of customers versus traffic, and finally spy tools
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Link Building to Directories & Link Opportunities from 2009-04-06T17:28:09
Link Building to Directories and Link Opportunities with Loren Baker from Search Engine Journal. Loren discusses some tools that he uses for a linkbuilding campaign.
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Using Social Media to Improve Search Engine Rankings from 2009-03-23T17:00:44
Jeff Quipp joins Ross Dunn to discuss the advantages of Twitter and how social media can help your site's rankings. Jeff and Ross give in-depth examples of how Twitter has helped link build and ad...
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Completing Google Optimization from 2009-03-16T11:32:52
Completing Google Optimization, plus a look at a number of other considerations which play a role in successful rankings in Google, and also touch on some tactics which are best avoided.
S...
Incoming links from 2009-03-09T16:56:18
Discussing incoming links as well as using Google Webmaster Tools in part 2 of a three-part series on Optimizing for top Google rankings.
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Website Optimization from 2009-03-02T17:23:59
Website Optimization when optimizing your site for Google from the right title and meta description tags to the body text and keyword placement.
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Wordpress Optimization from 2009-02-23T17:44:39
Wordpress Optimization, from plugins to avoiding duplicate content and the best uses of Word press for SEOs with Wordpress Expert Joost deValk
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Canonical Link Tags from 2009-02-16T18:55:37
Google, Yahoo, and Microsoft introduced Canonical Link Tags as a joint effort to help reduce duplicate content at SMX West.
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Best Web Marketing Checklist from 2009-02-09T18:59:37
Best Web Marketing Checklist when looking to find new optimization with Stoney Degeyter who wrote the SEMMY Award winning post
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Common mistakes SEOs make from 2009-02-02T19:02:13
Ross Dunn and Jennifer Evans Laycock discuss the common mistakes SEOs make, including Flash pages, targeting, link building, branding, and unrealistic client expectations.
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