Lindsay Mayuga - The Pricing Myth - a podcast by Lindsay Mayuga

Spoiler alert*** that price increase isn't going to answer all your problems. The carrot dangling in front of so many of us is the idea, "if I could just get there, I would feel like this."

Having gotten there many times myself, it is not the answer to all your problems. It will, yes, take the. edge off for a while.

What I see so often and have done myself is using my price increases as a bandaid to boundaries.

It doesn't work like that; the tension you feel follows you. If you set your business up to run like a top, it creates the perfect scenario for that increase. Let's zoom out for a minute, and yes, the financial component is important, but are there deficiencies in your guest experience?

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