Lauren Gaba Flanagan (Theorycraft - Founder, Partner) - a podcast by She Plays Games

Lauren is one of the Founders of Theorycraft, a creative and strategic advisory firm for brands who want to reach out and connect with gaming and e-sports fans, however, she wasn’t always in the gaming scene. 

Before creating Theorycraft, Lauren was doing Creative Marketing for a variety of brands like Burberry Group Inc. and Canada Goose. It wasn’t until she had the courage to ask her boss about possibly branching out into e-sports that she was able to combine her love of games with the work that she did.

I really hope you enjoy Lauren’s story!

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