DC SHOES: 14 Things You Didn't Know About DC Shoes - a podcast by Shredz shop

from 2020-09-26T21:59:48

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DC all started with an idea to create an apparel company, by two friends  who met in community college: Damon Way and Ken Block. Starting 8 Ball  clothing, they shifted to Droors Jeans, after issues over branding  Trademarks.   Droors jeans became Droors clothing, which then transitioned to become  DC shoes, as we know it today; a shoe company geared at providing  technical skateboarding shoes. Fighting against brands like Champion and  Converse, DC fought for it's place in establishing a logo, eventually  settling on the DC with the 7 point star.   Damon Way pulled in his brother, Danny, to ride for the brand, along  with Colin Mckay, granting immediate respect. They then added industry  icons like Stevie Williams, Josh Kalis, Greg Meyers, Lindsey Robertson,  Caine Gayle, Rob Dyrdek and others. Taking all of these infamous pros on  the DC super tour, in 1997. They then went on to release the DC Video,  showcasing the diversity and talent their team had to offer.   DC has gone on to release multiple infamous shoes like the Lynx, Court,  and Stevie williams pro model. They've also collaborated with brands  such as Dime, Baker, and Supreme, and artists such as Kaws, or Andy  Howell.   DC has navigated lawsuits with brands such as Dolce and Gabanna, DC  comics, was bought out by Quiksilver, and has navigated bankruptcy.  They've restructured several times, most notably in the rediscover DC  campaign, where they added skaters like Mikey Taylor, Nyjah Huston, Wes  Kremer, Evan Smith, T Funk and more. DC has also had to part with  beloved team members like Dyrdek, Chris Cole, and Mikey when times got  tough.   Let us know what your favourite era of DC is in the comments below!

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