Palace Skateboards: 14 Things You Didn't Know About Palace - a podcast by Shredz shop

Lev Tanju started Palace with a group of friends, who had started  calling their crew the Palace Wayward Boys Choir; comprised of a bunch  of guys skating Southbank in London.   Soon enough, Lev decided to make a go of it, recruiting friends like  Blondey Mccoy, Rory, Lucien Clark, and Lucas Puig to the team. Fergus  Purcell designs the logo, and goes on to do work for icons such as Marc  Jacobs.   With small beginnings, the brand became known for low-fi videos, shot on  Nokia phones and the classic Vx-1000. From there, their videos became  widely popular. Videos like Endless Bummer, Deeper Understanding,  Palasonic, and more.   Palace initially did knock-offs of brands like Chanel, or Versace, and  this put them on the map in the celebrity world; Palace gear began being  worn by people like A$ap Rocky, Jay Z, Kanye West, Justin Bieber,  Rihanna and more.   Now, Palace has since worked with brands such as Umbro, Reebok, and  Adidas. They've had their gear on the courts at Wimbledon, and worn by  the soccer players of the Juventis soccer club.   #skateboarding #palace

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