SUECO THE CHILD Interview- how he blew up on Tik Tok - a podcast by Lauren Engel

Los Angeles talent Sueco the Child transitioned from beatmaker to rapper when his debut single, "Fast," went viral in the spring of 2019. Fueled by traction on the short-form video app Tik Tok, "Fast" became a social media moment unto itself, with fans creating millions of videos soundtracked by the irreverent and subtly humorous mid-tempo banger.

Sueco the Child was born William Schultz in 1997. By his early twenties, he had become a music producer best known for videos centered around making beats from random or outlandish sound sources. Along with being a beatmaker, Sueco occasionally rapped on his productions. Early singles like 2018's "Henny in the Trunk" had an atmospheric character to compliment his mumbly flow. Sueco posted the far grimier "Fast" online in April 2019, and it almost instantly took off on social media platforms. The spike in attention led to a contract with Atlantic Records, and in June of that year a remix of the viral song surfaced with new verses from Offset and A Boogie wit da Hoodie.

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