M&P Ep. 209 Justin Rae, Cinch - a podcast by Clint Betts, Chris Rawle, Meg Walter

from 2023-06-13T10:00

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In this episode of Meat & Potatoes, Garrett Clark meets with Founder of Cinch, Justin Rae. In their discussion, they delve into the world of target marketing and share innovative marketing strategies that can help any mid-market company compete with major corporations.

Based out of Draper, Utah, Cinch is revolutionizing the way mid-market companies connect with their customers. Through its cutting-edge technology, Cinch seamlessly integrates with a business's point-of-sale (POS) system, allowing for effortless transaction tracking and personalized communication.

Outline of the conversation:

0:00 Compliments on the name, Cinch

1:40 Founding story to use case

4:30 Making data manageable

7:00 Building purchasing profiles

10:15 Customers utilizing the software

14:00 Easy to use

17:15 Strong verticals

20:00 Strength through competition

22:45 Lessons learned

27:00 Fundraising

29:30 Where to spend money