M&P Ep. 233 Britnie Larsen, Pierced Co - a podcast by Clint Betts, Chris Rawle, Meg Walter

from 2023-11-15T09:00

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Join Garrett Clark as he sits down with Britnie Larsen, Founder and CEO of Pierced Co, a mother-daughter owned company that makes timeless, hypoallergenic earrings that can be worn in the pool, at the gym, and overnight.

They discuss Britnie’s entrepreneurial journey from selling bows to her friends to selling earrings online. They also break down how she successfully scaled her business and the obstacles she has had to face along the way.

Britnie also breaks down what makes her earrings unique. According to Britnie, Pierced uses high grade, medical stainless steel that is eco-friendly and corrosion resistant. In addition, they are also Physical Vapor Deposition (PVD) vacuum coated that provides an extremely durable coating.

Outline of the conversation:
0:00 Background of Britnie Larsen and Pierced Co
4:00 Managing supply, design, manufacturing
7:30 Timelines and favorites
8:30 Business model
12:30 Managing shipping and fulfillment
14:15 Sales, growth and discipline
17:00 Marketing and distribution channels
20:00 Supply chain issues
20:50 Demographic of customers
24:00 Closing
 
Show links:
https://www.piercedco.com
 
Social:
Twitter - https://twitter.com/siliconslopes
Instagram - https://www.instagram.com/siliconslopes/
LinkedIn - https://www.linkedin.com/company/silicon-slopes/
YouTube - https://www.youtube.com/channel/UC8aEtQ1KJrWhJ3C2JnzXysw
 
Apple Podcasts - https://podcasts.apple.com/us/podcast/meat-potatoes-podcast/id1262148655
Spotify Podcasts - https://open.spotify.com/show/4T9PSMVqgQNf7lCF3NdDgS?si=e0c6a92bc89e4fe7

Further episodes of Meat

Further podcasts by Clint Betts, Chris Rawle, Meg Walter

Website of Clint Betts, Chris Rawle, Meg Walter