#190 – Fresh Pins on Pinterest: Creating a Strategy - a podcast by Kate Ahl

Pinterest now favors “fresh content” — but what exactly does that mean? We’re breaking down what exactly constitutes a fresh pin on Pinterest, as well as how you should be modifying your Pinterest strategy based on this definition.



I’m sure you’ve heard the news by now that Pinterest is focusing on fresh content on the platform. But there has been a lot of confusion over just what they mean by fresh content. 

So, today I’m talking to my good friend, Alisa Meredith, about what defines a fresh image and how to create a fresh image marketing strategy for Pinterest. 

Alisa is the Pinterest Product Specialist at Tailwind. 

If you need someone to help you with image or video pin creation, or just need some pin templates, reach out to us. We love to help you grow your business. 



Why Pinterest Is Focusing on Fresh Content

Back in early February, Tailwind went live with Pinterest to let Pinterest users know that sharing fresh content is what will get you the best distribution. 

You can still share pins more than once, and pin to several relevant boards or the same board, but you will start to see that the first instance of your pin will have the biggest and best impact. 

This wasn’t a big surprise to most of us – but there was one thing that threw some people for a loop: fresh images. 

The reason all this came about is that Pinterest is always watching user behavior. 

They noticed that users were interacting with pins that were shared for the first time at a much higher rate than they were the older content that was being reshared. 

In an effort to keep Pinterest a vibrant and exciting platform that makes people want to come back for more, they changed the algorithm to not just look for the relevance of content but also for recency or first-time pins. 

How You Can Serve Pinterest Users

Pinterest algorithm changes may be frustrating to the Pinterest marketer but they are there for one reason: to serve the user. 

Pinterest’s number one goal is to provide its users with a great experience. 

This algorithm change allows the user to engage with more new content (potentially your content) that they’ve never seen before. 

Over the years, people have been frustrated with their new content not taking off. Users have also been seeing the same 10 pins at the top of their feed every time they look at the platform. That can get boring. 

Pinterest ultimately made this shift to serve the user. As a marketer, however, it gives us the opportunity to have our fresh content seen in the search feed. 

It also helps us refocus on our ideal person and what type of content they are looking for. 

Again, this doesn’t mean you can never share your older content again. It just means you will need to be creating more than curating to get the best distribution for your content. 

Alisa wrote a great post about how to use Tailwind for Pinterest Marketing in 2020. It does a great job of laying everything out that you might have questions about. Make sure you check that out. 

What Is a Fresh Pin on Pinterest? 

I received questions via email and through our Facebook group about this topic that we’re going to answer and clarify for you today. 

Question #1:



My understanding of a fresh pin is that you can’t just change the font, colors, or style of the pin, but the image itself has to be different?  – Anonymous



To answer this,

Further episodes of Simple Pin Podcast: Simple ways to boost your business using Pinterest

Further podcasts by Kate Ahl

Website of Kate Ahl