#192 – Pinterest for Real Estate: How One Real Estate Agent is Killing it - a podcast by Kate Ahl

Realtors — this one’s for you! See how this super smart agent uses Pinterest for real estate. It’s opened up SO many opportunities for her business and helped her to stand out above the crowd!



Do you want to know how to have amazing results on Pinterest? Don’t we all? 

Well, stay tuned because today I am talking to a real estate agent and interior design expert who is killing it on Pinterest. The first time we talked, she absolutely blew me away with how intensely she dove into Pinterest marketing. 

In this podcast episode, she’ll be sharing her business journey from real estate to interior design, and stories about how she had people reaching out to her to learn more about content on her Pinterest page. 

During these uncertain times, this business owner has been able to pivot her business. People are buying houses less, but she’s created a pathway to generate new revenue and is getting shocking results on Pinterest. 

Related: Pinterest Marketing During Crisis Times

I hope this story inspires you – not to change your business to real estate or interior design – but to really think about the full journey that your audience is taking when they work with you. 

And if you haven’t yet, I encourage you to download the Simple Pin Pinterest Planner. It’s a powerful tool that will help you with your Pinterest marketing. With 20 pages of monthly trends, stat tracking, checklists, and more, the 2020 Planner is amazing resource and it won’t overwhelm you. 



Pinterest for Real Estate Agents: A Viable Marketing Platform

 

Meet Nicole – A Real Estate Agent Whose Killing It On Pinterest

Nicole Mickle is a real estate agent based out of Orlando Florida with a love for all things marketing. She gets most of her clients through online marketing via Instagram and (most recently) Pinterest. I met Nicole through our mutual friend, Jenny Melrose. 

Before Nicole started using Pinterest for marketing  real estate, she knew it was a great place for her to find new ideas as a user. She never thought of it as a marketing platform that she could utilize for her own business. 

Her “aha!” moment came when she discovered that her Pinterest boards were responsible for her website being connected to a “best communities in Orlando” article on Google. After she made this discovery, Nicole started to learn more about Google and Pinterest SEO and which opened up a whole new world of marketing opportunities for her.

How Nicole Became a Pinterest Marketing Ninja in the Real Estate Niche

The very first thing Nicole did was to clean up her Pinterest boards. She organized them in a way that she thought her audience would like. 

Nicole was able to connect with someone who lived 15 minutes away from her who shared common business interests and was already using Pinterest. They started to talk, and ultimately met up to discuss what Nicole needed to do in order to use Pinterest for marketing. 

This friend sat down with Nicole and introduced her about SPM and Jenny Melrose. She encouraged her to utilize the information we had available to create a list of action items to capitalize on Pinterest marketing. Nicole started listening to the Simple Pin Podcast: Simple ways to boost your business using Pinterest

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