#205 – Understanding Pinterest Stats in 2020 - a podcast by Kate Ahl

?

You don’t need me to tell you that 2020 is a little bit of a crazy year. But you may not have thought about how this craziness affects your Pinterest marketing. Right now, data and usage are very different, as are the ways people are searching on the platform. 

In today’s episode of the podcast, Jennifer Priest of Smart Creative Social joins me to talk about understanding Pinterest stats in 2020. 

It takes some effort on our part to change the way we have been doing things. But we should be amenable to changing our Pinterest strategies in order to meet the Pinterest user where they are. In this episode, we cover some goals you can set and how you can reorient to the new Pinterest landscape. 

These are not quick fixes. It will take hard work and time to implement changes. It can be tough to have to do the same things on repeat. Hopefully, we can encourage you to see the changes on Pinterest and come up with goals to match up with where Pinterest is. 

Just a reminder that we offer several free resources to help you grow your Pinterest marketing. One of our favorites is our Pinterest Image Guide.

Your pin images are your billboard advertising on Pinterest. It’s the first thing a pinner sees and it tells them whether or not they want to click through. Check out the 8-page image guide to learn all about how to create the most engaging and click-worthy pins. 



Understanding Pinterest Stats in 2020

 

Tailoring Your Pinterest Marketing

Jennifer Priest has been on the podcast before to talk about Pinterest Visual Search and using hashtags on Pinterest. I appreciate her posts in the SPM Facebook group because they always encourage people to use their Pinterest stats and analytics to inform where they are going. 

Jennifer recently commented in the group about the changes in the platform, and how users and searches are at an all-time high on Pinterest. But there is a trend of Pinterest marketers trying to apply old methods to new situations. 

Another common issue we come across in the group is marketers who complete trainings or gather information from other business owners and apply it to their own business without making any tweaks to the strategy or system to fit their individual biz.

Jennifer uses this fabulous analogy to explain why this doesn’t work:

You don’t try to put on jeans that you know aren’t your size just because your best friend is wearing them. You buy what works for your body size and type. 

Likewise, you have to tailor your Pinterest marketing to fit your particular business needs. 

Refining and Adjusting Your Pinterest Marketing

If you watch a video training that Jennifer offered two years ago, those tactics might still work even though everything on Pinterest looks different now. The tactics will just provide you with a different result. The best practices from 2018 might give you a 10% improvement now whereas, in 2018, they delivered a 100% improvement. 

This is why paying attention to your Pinterest analytics is so important. Analytics show you what happened and what you can learn from it. The next steps are to take the information and refine what you’re doing. 

You don’t want to just throw everything out if you find that a strategy is not working. Refining and adjusting are the most important steps.

Further episodes of Simple Pin Podcast: Simple ways to boost your business using Pinterest

Further podcasts by Kate Ahl

Website of Kate Ahl