#207 – Pinterest Ads: Tips for the DIY Marketer - a podcast by Kate Ahl

Are you confused by Pinterest ads (aka promoted pins)? How do you know when it’s time to hire out? What do all the recent changes mean for promoted pins? Is there an easy way to understand what’s going on?

Those are some of the questions we are answering in this episode of the podcast. We’ll break down the new elements, things to watch out for before you dive into promoted pins, and what to know before you decide to hire someone to manage them.

Meet the SPM Promoted Pins Director

Erin is our Promoted Pins Director here at Simple Pin. She will be sharing a TON of information in this longer-than-usual episode, so please, look at this as an investment in your online business education. Grab a cup of whatever you like, and get comfy as we dive into everything you need to know about Pinterest ads 

Erin came to work for Simple Pin in 2016 as an account specialist. She spent the next two years doing that job incredibly well. When we launched a promoted pins department in 2018, Erin was the natural choice to lead it. She spent a solid year beta testing Pinterest ads, learning everything she could about promoted pins, and best practices for using them. She now heads up an awesome team that manages Pinterest ad campaigns for our clients. 

Let this be a lesson to those of you who are CEOs of your own company.

I wanted to do all the promoted pin stuff myself. But there came a point where I had to get out of my own way. If I wanted the business to continue to grow and to meet the needs of my clients, I had to turn this part of the business over to someone else, and that someone was Erin. 



 

Why You Need to Educate Yourself about Pinterest Ads

There was a time when I would have said you had to have an understanding of how organic pins work before trying to dive into promoted pins. I don’t necessarily believe that any longer. I think that you could dive right into promoted pins right now, even if you don’t have a great organic pin strategy (in fact, some would argue that Pinterest ads can actually boost your organic strategy).

Choosing to invest in ads is a huge decision, and we understand that completely at Simple Pin. It’s always scary to take that next big step and invest even further in your business. Our goal is to continue to help you understand the different levels of investment you can make and to explain them in such a way that it takes away some of that fear you may feel. 

Promoted pins WILL be a vital part of any sound Pinterest marketing strategy over the next year so it’s important that you begin to educate yourself about them now. 

Pinterest Ads: Our Best Tips for the DIY Pinterest Marketer

 

Don’t Put Money into Broken Funnels

Here at Simple Pin, we have been experimenting with using promoted pins to:



* grow our email list

* increase email sales

* drive small product sales (with the hope of funneling people into our membership). 



But here’s something we’ve had to learn one lesson the hard way:



Putting money into ads, whether they’re on Facebook, Instagram, or Pinterest, will not fix a broken funnel. 



Here’s what I mean by that. If you aren’t making it easy for people to buy your product, or if people simply aren’t buying it, ads aren’t going to fix that. You’ll become more frustrated because ads will highlight the fact that people aren’t buying. 

Further episodes of Simple Pin Podcast: Simple ways to boost your business using Pinterest

Further podcasts by Kate Ahl

Website of Kate Ahl