Simple Programmer Podcast 174: Why Is Marketing "Result Oriented"? - a podcast by John Sonmez

Why Is Marketing "Result Oriented"?

If you deal with marketing in your day-to-day life, you've probably heard that marketing is a "result oriented" thing. But, what do I mean by marketing being "result oriented"?

Whenever you try to market something, you need to focus on the results you're bringing to your audience, instead of the features of your project. But does it have an explanation for it?

Well, in fact, yes. When you focus on the result you go straight to your audience's dreams and desires. When you focus on the results that your product can bring, you open the eyes of your customers to how their lives can change after they buy what you have to offer. And this little tweak on the way you market your products or services can literally change how your customers perceive the value of your offer and increase the chances of people buying it.

Wanna know more? Watch this video and find out!

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