Podcasts by Six Figure Authors
Six Figure Authors is the show that helps you take your writing career to the next level. Lindsay Buroker, Jo Lallo, and Andrea Pearson are sharing their own insights, as authors who’ve been publishing since the beginning of the e-reader revolution, and they’re also interviewing industry experts and other successful authors to help you figure out what’s working right now.
Further podcasts by Lindsay Buroker
Podcast on the topic Bücher
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SFA 132–Being Productive When You’re Time Crunched + Updates from the Hosts from 2023-10-06T23:56:21
Lindsay, Jo, and Andrea pop in early in October to record a new show. They talk about some of their latest self-publishing and marketing news (Kindle Unlimited page read rates staying down, shrinki...
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SFA 131–Tips for Success and Updates from the Hosts from 2023-06-20T02:04:59
It’s been about a quarter since our last episode, and we wanted to talk a bit about what’s been going on with updates on Amazon and in our publishing careers, so that’s in the new...
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SFA 130–2022 Lessons, 2023 Marketing and Publishing Plans, and Thoughts on AI for Authors from 2023-03-17T15:23:54
Greetings, all! It’s been a while since we released an episode, but we wanted to recap how last year went for us when it comes to our author careers, including talking about some of our…
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SFA 129–Why Book Sales Are Down and What to Do About It from 2022-10-20T18:04:55
Jo, Lindsay, and Andrea have returned to record a one-off episode discussing the current global situation and how it’s affecting book sales. We also talk about some things authors can do duri...
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SFA 123–Dealing with Criticism as an Author from 2022-03-10T01:58
Our topic for today’s show is criticism. From feedback early on from beta readers and workshops and editors, to reviews and blogs and social media posts once your book is published, it’s a bi...
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SFA 122–When Pen Names Make Sense and How to Rock Them from 2022-03-03T02:03
On this week’s show, we discussed all things pen names. When does it make sense to start a pen name? When is it better to keep everything under one author name? Are there any pitfalls…
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SFA 120 – How to Rock Your Sample Pages (and get more sales) + Advertising Rules from 2022-02-17T01:54
For this week’s show, we divided it into two topics. In the first half, we talked about the importance of the sample pages (the first 10% of your book) in these e-reading digital times, and&#...
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SFA 119 – Myths About Success in Self-Publishing from 2022-02-10T01:13
This week, we discussed some of the myths that continue to go around about what it takes to have success in self-publishing. Some of these may be of interest to traditionally published authors too....
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SFA 118 – Leaning on Your Strengths for Greater Productivity in Writing and Marketing from 2022-02-03T01:09
We’ve got a great interview for you this week! Our guest is Becca Syme, a Gallup-Certified Strengths Coach with a master’s degree in Transformational Leadership and fourteen years of ex...
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SFA 117 – Launches, Advertising, and Making Money on One Book a Year from 2022-01-27T01:16
Two out of our three hosts have been sick this past week, so we’ve got a shorter than usual episode for you, but we hope you’ll still get some value out of it. We decided…
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SFA 116 – Dealing with Burnout and Writer’s Block as an Author from 2022-01-20T01:16
We’re talking about writer’s block and burnout this week on the show. What are the differences, and, if you’re suffering from lower productivity or being stuck, how do you know wh...
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SFA 115 – Making More Money Selling Your Books Direct from 2022-01-13T18:40:06
If you’re self-publishing, and you have the rights to sell your books/ebooks/audiobooks directly from your site, and you’re not doing so, you could be leaving a lot of money on the tabl...
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SFA 114 – Self-Publishing, Traditional Publishing, or Hybrid – Which Is Right for You? from 2022-01-06T14:51:46
Happy New Year, everyone! This week, we’re discussing the pros and cons of self-publishing and traditional publishing and who might want to consider which, as well as when it makes sense to l...
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SFA 113 – The 1,000 True Fans Concept Through 2022 Eyes from 2021-12-30T17:37:46
For this week’s show, the hosts discuss the 1,000 True Fans concept that Kevin Kelly first wrote about in 2008. You can find his original essay here, as well as a more recent update that…
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SFA 112 – How to Smartly Invest back into Your Book Business from 2021-12-23T06:39:53
On this week’s show, Andrea, Jo, and Lindsay talk about how much they spent and on what when they launched their self-publishing careers, and they talk about what they invest money into today...
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SFF 111 – What Book Marketing We’re Going to Focus on in 2022 from 2021-12-16T17:58:41
For the week’s show, Jo, Andrea, and Lindsay talked about some of their challenges when it comes to book marketing and where they’re going to focus their efforts in 2022. After more tha...
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SFA 110 – Tips to Get Your Backlist Selling Again from 2021-12-09T05:50:14
As the year comes to an end, we’re doing a few episodes focused on helping you get your author business off to a good (and profitable) start in the new year. On this week’s show,…
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SFA 110 – Lessons Learned from the Romance Author Mastermind Conference from 2021-12-01T14:26
Last month, Andrea virtually attended the Romance Author Mastermind conference, which had lots of information pertinent to genre writers of all kinds. Jo and Lindsay skimmed through her notes and p...
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SFA 109 – 10 Ways to Make Sure Your Novel Bombs from 2021-11-25T06:24:23
It’s Thanksgiving week here in the US, so Lindsay, Andrea, and Jo just did a short “for fun” show this week. We give some tongue-in-cheek advice on how to make sure your novel bom...
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SFA 108 – Are Your Craft Choices Hurting Your Book Sales? from 2021-11-18T07:01:49
For this week’s show, Jo, Andrea, and Lindsay discuss characters, book openings, pacing, and other writing craft choices that can help or hurt your book sales. Are you turning off potential r...
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SFA 107 – Learning from the Past and Strategizing for Future Success from 2021-11-11T06:57:29
For this week’s show, Lindsay and Jo talked about the successes and failures they’ve had over the last ten-plus years of indie publishing. After that, they discussed some of the challen...
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SFA 106 – Is It Time to Raise Prices, KU All-Star Bonuses, and Advertising Q&A from 2021-11-04T04:21:36
On this week’s show, Jo, Andrea, and Lindsay talk about book and ebook pricing and whether it might be time for prices to go up. Before that, Lindsay shares what it takes to get one…
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SFA 105 – How We Would Start from Scratch Writing/Publishing Books Today from 2021-10-28T04:39:44
On this week’s show, Andrea, Jo, and Lindsay shared what each of them would do if they were new authors starting from scratch today with the knowledge and experience they’ve gained over...
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SFA 104 – Appealing to “Universal Fantasy” and Succeeding Across Genres from 2021-10-21T04:36:15
For this week’s show, Jo and Andrea took the reins while Lindsay scowled at her broken internet. They interviewed six-figure romance novelist Theodora Taylor and talked about finding success ...
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SFA 103 – Struggles We Deal with as Full-time Authors from 2021-10-14T04:50:58
For today’s show, Jo, Lindsay, and Andrea shared some of the struggles they’re dealing with ten+ years into their author careers. They also answered struggles you’re dealing with ...
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SFA 102 – How to Keep from Stressing out as an Author While Still Achieving Your Goals from 2021-10-07T04:31:42
For this week’s show, we were joined by Mark Leslie Lefebvre, author, podcaster, and Director of Business Development at Draft2Digital. He and Joanna Penn from The Creative Penn recently publ...
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SFA 101 – Answering Your Book Advertising Questions from 2021-09-30T02:55:08
As a follow-up to Episode 98 (Do Authors Need to Advertise and Where and How Much Should They Spend?), we did our best to answer some of the questions on advertising that our listeners asked…
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SFA 100 – Improving Organic Book Sales, Book Launch Tips, and How to Use A-Plus Content on Amazon from 2021-09-23T06:11:16
For this week’s show, Dave Chesson from Kindlepreneur joined us to discuss the new A-plus Amazon content now available to authors publishing through the KDP dashboard, as well as keywords and...
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SFA 099 – Succeeding in a Competitive Genre with Cami Checketts from 2021-09-16T08:32:28
For this week’s show, successful romantic suspense author Cami Checketts joins the guys. A USA Today bestseller and award winner, Cami has published over one hundred books. She was not an ove...
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SFA 098 – Do Authors Need to Advertise and Where and How Much Should They Spend? from 2021-09-09T23:26:09
On this week’s show, Andrea, Jo, and Lindsay talk a bit about whether authors need to pay to advertise in 2021, how much they spend on ads, where they advertise, and what to do if…
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SFA 097 – How to Take Your Writing from Hobby Money to Earning a Full-time Income from 2021-09-02T21:22:11
Jo, Lindsay, and Andrea are back from their summer hiatus! On this week’s show, they discuss what to do if you’re an author with a few (or more) books or series out, but you’re no...
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SFA 096 YouTube Live: Questions on Publishing and Book Marketing from 2021-08-19T23:24:07
A Youtube live question and answer session in which Lindsay, Jo, and Andrea answer questions about publishing, marketing, and more. Original livestream Aug 12, 2021 https://www.youtube.com/watch?v=...
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SFA 095 – Can You Really Make “Passive Income” as an Author? from 2021-06-17T09:03:35
On this week’s show, we tackle the question of what passive income is and how it can relate to authors. Specifically, as authors with more than ten years of publishing experience each, we tal...
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SFA 094 – Breaking Six Figures Without Advertising and Reducing the Time It Takes to Revise and Publish from 2021-06-10T09:28:18
On this week’s show, Andrea, Jo, and Lindsay are joined by full-time author and regular poster in the Six Figure Authors Facebook group, Shawn Inmon. Writer of time travel and portal fantasy,...
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SFA 093 – Mistakes That Newer Authors Make from 2021-06-03T08:06:13
On this week’s show, Andrea, Jo, and Lindsay went over some common mistakes that newer authors often make. And plenty of experienced authors get wrapped up in some of these too. If you’...
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SFA 092 – Selling More Audiobooks, Audiobook Trends, and Marketing Tips from 2021-05-27T17:15:46
For all of you with audiobooks, or thinking about creating audiobooks, you’ll enjoy hearing from this week’s guest: Victoria Gerken, Publisher and Head of Acquisitions at Podium Audio. ...
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SFA 091 – Book Marketing for Introverts from 2021-05-20T07:13:56
Your two hardcore introvert authors, Jo Lallo and Lindsay Buroker, discuss ways to market that won’t force you too far from your introvert tendencies but that can also sell books. (Note: this...
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SFA 090 – Going Wide with Audiobooks, Reader Magnets, and Improving Boxed Set Sales from 2021-05-13T06:00:38
For this week’s show, Jo and Lindsay talk a bit about Lindsay’s recent epic fantasy launch, Jo’s plans for his upcoming launch, and then jump into a big pile of listener questions...
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SFA 089 – Book Marketing Tips and Shooting for Bestseller Lists from 2021-05-06T08:28:52
Our guest this week is successful romance author Victorine Lieske. She self-published her first book, Not What She Seems, in April of 2010. In March of 2011, Not What She Seems began its 6 week…
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SFA 088 – How to Grow Your Audience as an Author from 2021-04-29T07:32:33
We’re going back to the basics this week and talking about how to grow your audience as an author. Whether you’re new to the biz, or have been publishing for twenty years, chances are y...
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SFA 087 – Our Top Tips After Ten Years of Publishing from 2021-04-22T06:16:18
Andrea, Jo, and Lindsay have all been publishing for more than ten years and have been full-time authors for much of that time. In this week’s show, they start out sharing their paths and how...
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SFA 086 – How to Use Bonus Material to Sell More Books from 2021-04-15T09:19:58
For this week’s show, we’re talking all about bonus content, the extra short things you can write that can lead to more book sales — if you do it right. We’ve written a lot ...
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SFA 085 – Staying Motivated, Productivity, Flow State, and Writing to Market in 2021 from 2021-04-08T07:58:42
Our guest this week is the prolific science fiction, fantasy, and non-fiction author Chris Fox. He’s known in the author community for his Write Faster, Write Smarter series, and has spoken a...
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SFA 084 – Book Launch Check List from 2021-04-01T07:58:23
This week, the hosts discuss their book launch checklists, such as download bonuses, book covers, editing, newsletter and social media announcements, and other things that help them stay focused an...
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SFA 083 – Your Questions Answered on Kindle Unlimited / Amazon KDP Select vs Wide from 2021-03-25T08:20:08
In Episode 80, we went over some of the pros and cons of going exclusive with Amazon for ebook publishing versus opting out of that program and making your ebooks available in all stores. For…
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SFA 082 – Selling Direct, Audiobooks, and Author Business Tips from 2021-03-18T07:52:28
On this week’s show, the hosts talk to Damon Courtney from Bookfunnel about making more money while giving readers a better deal. How? By selling ebooks and audiobooks direct from your site/n...
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SFA 081 – Selling Foreign Rights and Pitching at Book Fairs with Judith Anderle from 2021-03-11T08:43:07
If you’ve ever wanted to see your book translated into a foreign language and to make a little extra money by selling the foreign language rights to overseas publishers, you’ll apprecia...
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SFA 080 – Kindle Unlimited vs Wide (i.e. Amazon Exclusivity vs. Not) from 2021-03-04T09:44:06
For this week’s show, we talked about going exclusive with Amazon to be in Kindle Unlimited and get their other promotional perks versus choosing to make your work available in all the bookst...
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SFA 079 – Marketing Paperbacks, Republishing Books, Driving Traffic to a New Series, and Other Questions Answered from 2021-02-25T08:23:56
For this week’s show, we answered some of the questions you’ve given us in the Six Figure Authors Facebook group. These ranged from how to handle forced breaks, things we can offer news...
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SFA 078 – Keys to Long-term Success as an Author from 2021-02-18T10:45:07
This week, we talked about several things that are important for long-term success as an author/publisher. As indie authors, having a marathon mindset is vital if we plan to be successful at this i...
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SFA 077 – Book Marketing Tactics We’ve Tried and That Didn’t Work for Us from 2021-02-11T09:15:07
For this week’s show, the three of us picked some of the book marketing tactics we’ve tried over the years and that ended up being duds for us. We thought this might be useful for…
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SFA 076 – 7-Figure Author on Publishing Frequently, Marketing, and Starting Fresh from 2021-02-04T08:28:41
Our guest for this week’s show is Elana Johnson, a USA Today bestselling author of adult contemporary beach romance under the name Elana Johnson, and sweet Western romance under the name Liz ...
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SFA 075 – How to Write a Novel in a Month from 2021-01-28T07:25:31
For this week’s show, we delved into how to write (and ideally edit) a novel in a month. We talked about the first time we did it, at what point in your writing career it…
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SFA 074 – Tax Savings, Business Structure, Retirement, and Cumulative Advantage for Authors with Joe Solari from 2021-01-21T08:38:53
Our guest for this week’s show is Joe Solari, an author, entrepreneur, and business consultant for authors. He’s written the books Should I Incorporate? Author Edition: How and when to ...
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SFA 073 – What to Do if You’re Not Making a Profit from Your Books from 2021-01-14T09:25:35
For this week’s show, we started out discussing some of the predications that Mark Coker of Smashwords made in his beginning-of-the-year post: 2021 Publishing Predictions – Pandemic Reshapes ...
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SFA 072 – What Worked and Didn’t in 2020 and Our Writing, Marketing, and Publishing Plans for 2021 from 2021-01-07T08:52
For this week’s show, which we recorded right before the end of the year, we took a look at what worked and what didn’t for authors and publishers in 2020. We also discussed some of…
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SFA 071 – Selling Hard-to-Categorize Books That Aren’t Written to Market/Trope Pt 2 from 2020-12-31T10:15:39
We had a lot of listener questions that we didn’t get to in the first Selling Hard-to-Categorize Books That Aren’t Written to Market show, so we’re back for part 2, and it’s...
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SFA 070 – Subscriptions, Audiobooks, and Viability of Traditional Publishing Today from 2020-12-24T10:12:13
Our guest this week is publishing consultant and author Jane Friedman. With twenty years of experience in the publishing industry, she has expertise in digital media strategies for authors and publ...
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SFA 069 – Selling Hard-to-Categorize Books That Aren’t Written to Market/Trope from 2020-12-17T07:43:08
Very few authors think of writing “to market” or “to trope” with their first book/series. They’re just writing what they love! Sometimes, that ends up being popular wi...
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SFA 068 – Hype Cycle + Have Audiobooks Reached a Tipping Point? from 2020-12-10T08:41:33
On this week’s show, we talked about the Gartner Hype Cycle as a framework to think about where we are with ebooks, audiobooks, and the up-and-coming technologies that may become useful (or e...
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SFA 067 – Audio Reader Magnets, Amazon Ads, and Are Newsletters and Social Media Really Worth It? from 2020-12-03T08:34:14
It’s a “just-us” episode today, with Jo, Andrea, and Lindsay answering listener questions. We ran out of time and didn’t get to the leftover protagonist-craft questions that...
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SFA 066 – A Book in 15 Minutes a Day, Author Mindset, and Marketing Non-Fiction from 2020-11-26T10:12
Our guest this week is Honoree Corder, an executive and strategic book and publishing coach, TEDx speaker, and the author of dozens of books including You Must Write a Book and The Prosperous Write...
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SFA 065 – Marketing as an Introvert, and Successful Urban Fantasy Outside of Kindle Unlimited from 2020-11-19T08:12:13
For this week’s show, we’ve got an interview with contemporary/urban fantasy author Sarah Painter. She publishes wide (in all the stores) and has had good luck with her books, even with...
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SFA 064 – Creating a Protagonist that Readers Will Love from 2020-11-12T08:46:13
We return to the craft of writing for this week’s show, because good craft makes it a lot easier to sell books! The topic for the show is protagonists. How do you create the kind…
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SFA 063 – Getting Movie Deals and Amish Romance with Serena Miller from 2020-11-05T08:04:22
We had a guest on this week’s Six Figure Authors, USA Today bestselling romance writer Serena Miller. She’s both traditionally and indie published, and she’s had one of her books ...
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SFA 062 – Is It too Late to Break out in 2020? from 2020-10-29T08:35:55
If you frequent the various author forums and Facebook groups, you probably see people say it again and again: book publishing (especially ebook publishing for indie authors) has gotten too competi...
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SFA 061 – Our Top Writing, Marketing, and Publishing Tips from 2020-10-22T08:15:25
For this week’s show, we discuss some of our big-picture writing, publishing, and marketing tips, things we’ve learned over our ten years of publishing. Hopefully, you’ll find some of this ad...
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SFA 060 – Writing Series That Sell with Sara Rosett from 2020-10-15T08:43:19
Welcome to Six Figure Authors, the show that helps you take your writing career to the next level. Our guest this week is Sara Rosett, USA Today Bestselling author of light-hearted mysteries, co-ho...
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SFA 059 – Writing Craft Tips and Listener Q&A from 2020-10-08T08:24:27
It’s a lot easier to sell books that grab the readers, don’t let them go, and leave a lasting impression on them. We talk marketing a lot on this podcast, but solid writing and good…
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SFA 058 – Productivity Tips for Writers from 2020-10-01T08:16:38
On this week’s show, Jo, Andrea, and Lindsay share some of their favorite productivity tips for getting more books written and published, and only spending time on marketing that actually wor...
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SFA 057 – Using Your Newsletter to Sell More Books (Part 2) from 2020-09-24T07:14:09
This week, Andrea, Jo, and Lindsay continue their discussion on newsletters. We open up talking about what types of bonuses we offer to readers who sign up and also share which ones have worked bes...
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SFA 056 – Using Your Newsletter to Sell More Books (Part 1) from 2020-09-17T10:59:16
This week and next week, Andrea, Jo, and Lindsay talk advanced newsletter tactics for authors. We share the providers/hosts we use, how we recruit subscribers, what we email them about, and how we ...
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SFA 055 – Getting Reviews and Starting a Street Team/Review Crew from 2020-09-10T09:45:55
This week, Andrea, Jo, and Lindsay discuss why book reviews are important, how to go about legitimately getting them, whether paid review services are worth it, and how to start your own review cre...
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SFA 054 – Social Media for Authors with Tee Morris and Pip Ballantine from 2020-09-03T10:08:57
For this week’s show, we welcome fantasy and non-fiction authors Tee Morris and Pip Ballantine. They’ve recently published the book Social Media for Writers: Marketing Strategies for Bu...
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SFA 053 – New Amazon Ads Data, When to Avoid Pre-Orders, and Listener Questions Answered from 2020-08-27T07:44:55
We’re fielding some of your questions from our Facebook group for this week’s show. There were quite a few related to pre-orders for ebooks, so if you haven’t already, make sure t...
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SFA 052 – Mistakes We’ve Made as Authors/Publishers/Marketers from 2020-08-20T09:25:36
For this week’s show, we decided to share some of the mistakes we’ve made as authors, publishers, and marketers (yes, when you are self-publishing, you are all of those things!). Our ho...
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SFA 051 – Increasing Your Income with Patreon from 2020-08-13T07:42:07
We’re doing a deep dive on Patreon for this week’s show. Jo and Lindsay are active users with a subscriber base, and Andrea has used the service in the past. We had a lot to…
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SFA 050 – Leveling up: Going from 4/5 Figures a Year to 6 Figures a Year as an Author from 2020-08-06T07:18:19
For this week’s show, we discussed a common question in our Facebook group: how do you go from four or five figures a year as an author to making six or even seven figures? We…
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SFA 049 – Subscription Service Strategies, Marketing Tips for 2020, and Listener Questions Answered from 2020-07-30T08:42:13
We’ve got a mix of topics for today’s show. We start out with some news from our hosts, then jump into discussing the expansion of Kobo Plus into Canada and why authors should consider having...
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SFA 048 – Things You Can Do When You’re in a Writing Slump + Kickstarters for Authors from 2020-07-23T08:53:27
On this week’s show, your hosts Andrea, Jo, and Lindsay talk about some of the things they do to get out of writing slumps. At the end of the show, they also answer listener questions…
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SFA 047 – Tech and Tools That We Find Useful as Full-time Authors from 2020-07-16T09:11:02
For today’s episode, Jo, Andrea, and Lindsay talk about the various programs they use for writing, marketing, and productivity. We decided to do a later episode entirely on newsletters and ma...
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SFA 046 – Serials, Following up on Initial Success, and the Young Adult Fantasy Market with Sarah K.L. Wilson from 2020-07-09T09:00:32
On this week’s show, our guest is successful young adult fantasy author Sarah K.L. Wilson. Her career took off in early 2018 with her successful Dragon School serial. She’s been publishing bo...
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SFA 045 – Increasing Sales in Bookstores Other Than Amazon (Google Play, Kobo, Apple, etc.) from 2020-07-02T09:21:09
In this week’s show, Jo, Andrea, and Lindsay talk about increasing sales in the major bookstores other than Amazon (i.e. Apple Books, Barnes & Noble Nook, Google Play, and Kobo Books). In...
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SFA 044 – Amazon Sales Ranking, Achieving More Visibility, and More Effective Launches and Book Promos with David Gaughran from 2020-06-25T08:37:05
Our guest for this week’s show is David Gaughran. He writes historical fiction and science fiction under another name, has helped thousands of authors publish their work through his workshops...
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SFA 043 – Book Advances, White-Listing Requests for Newsletters, and Pre-Orders Pt 2 from 2020-06-18T09:01:15
On this week’s show, Jo, Andrea, and Lindsay finished answering listener questions on pre-orders after discussing some information on book advances from the #publishingpaidme hashtag on Twitt...
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SFA 042 – Pre-Orders: How, When, and Why to Use Them to Increase Sales from 2020-06-11T09:13:51
On this week’s show, Jo, Andrea, and Lindsay discussed the reasons you may want to use pre-orders on Amazon and the other stores. They mentioned some of the benefits as well as potential pitf...
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SFA 041 – Finding a Narrator, Cost, and DIY Tips for Audiobooks with Gary Bennett from 2020-06-04T09:27:14
On this week’s show, SAG-AFTRA audiobook narrator Gary Bennett joins us to talk about finding and choosing a narrator, how much you should expect to spend on audiobook production, royalty sha...
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SFA 040 – Launches, Re-Launches, and Juggling Writing and Publishing with a Young Family with Andrea Pearson from 2020-05-28T09:46:55
On today’s show, we did the third of our three co-host interviews, this time with Andrea Pearson. We asked her questions about book launches, re-launches, dictation, and the ways she manages ...
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SFA 039 – Trends on Amazon, New Opportunities, and How CoVid-19 Is Affecting Ebook Sales with Alex Newton from 2020-05-21T10:07:23
Our guest this week is Alex Newton, the mastermind behind K-Lytics, a market intelligence service that monitors close to 100,000 Amazon titles each month to help publishers of fiction and non-ficti...
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SFA 038 – Book Covers That Sell Books and Common Mistakes When Working with a Designer with Rebekah Haskell from 2020-05-14T08:17:59
We’re talking about cover design today—everything from common mistakes authors make to how to have a good relationship with and get what you need from a designer. The cover is the most important pa...
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SFA 037 – Adapting as the Market Changes, Screenwriting, and Mixing Wide with Exclusive with Michaelbrent Collings from 2020-05-07T09:37:59
This week, we interviewed Michaelbrent Collings, an internationally bestselling novelist, produced screenwriter, and multiple Bram Stoker Award finalist. He’s written in numerous genres, incl...
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SFA 036 – Revving up Backlist Book Sales, Writing and Selling Short Stories, Planning out a Series, and Jo Juggles from 2020-04-30T06:20:30
This is the second of our host interviews, with Jo Lallo in the hot seat today (except for the portion at the end where he leaves his seat to juggle). Before jumping into the interview…
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SFA 035 – From Traditional Publishing to Indie, Clean Romance, and Book Covers and Editing on a Dime from 2020-04-23T09:48:43
This week, we’re joined by clean romance author Rachael Anderson who started out with a traditional publishing contract and later shifted to self-publishing. She’s a rarity in that she ...
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SFA 034 – Switching Genres, Do Novellas Sell, and Are There Marketing Differences from Genre to Genre? from 2020-04-16T10:09:30
We had a just-us show today and decided to break up the usual format of us all chiming in on listener questions. Instead we’re doing the first of three interviews with each other using a…
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SFA 033 – Amazon Ads and Book Blurbs That Convert to Sales with Bryan Cohen from 2020-04-10T03:11:50
Our guest this week was fantasy and non-fiction author Bryan Cohen from the Sell More Books Show. Bryan also runs Best Page Forward, a book description service for people who don’t want to wr...
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SFA 032 – Passive Advertising, Rapid Release, and Marketing Cross-Genre Fiction, and other Listener Questions from 2020-04-02T09:51:48
This week, Jo, Andrea, and Lindsay shared some of their news and updates before launching into answering listener questions. The questions covered such topics as forms of passive advertising for bo...
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SFA 031 – Publishing Quickly, Long Series, Author Facebook Groups, and Starting Your Own Press with JN Chaney from 2020-03-26T09:03:30
Our guest this week is USA Today-bestselling science-fiction author JN Chaney. He has a master’s degree in fine arts and started indie publishing a few years ago, and he’s quickly built...
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SFA 030 – Dealing with Burnout, Self-Doubt, and Comparisonitis from 2020-03-19T09:13:30
For this week’s show, the three of us talked a bit about the mental game of being an author. We went into how we deal with burnout, writers’ block, negative feedback, self-doubt, and th...
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SFA Bonus – Ladies Who Launch: Lindsay, Andrea, and KM Shea talk about their recent series launches from 2020-03-18T10:28:15
An extra show this week! An informal one. Lindsay and previous guest on the show KM Shea (also known as Kitty) ended up launching new urban fantasy series on the same day. They were emailing…
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SFA 029 – Earning 7 Figures, Foreign Translations, and the Thriller Market with Mark Dawson from 2020-03-12T09:42:11
This week’s guest is Mark Dawson, the brains and talent behind Ads for Authors and the Self-Publishing 101 course. Mark is an award-nominated, USA Today bestseller of thrillers, with more than 20 b...
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SFA 028 – Marketing Tips, Getting Book Reviews, and Advertising and SEO with Ricardo Fayet from 2020-03-05T12:07:04
Ricardo Fayet, one of the co-founders of Reedsy, joined us this week to talk about book advertising, getting book reviews, search engine optimization (SEO) for authors, and other marketing tips. Re...
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SFA 027 – Successful Book Launches, Facebook Ads, and Marketing Funnels with Mal Cooper from 2020-02-27T10:25:29
Non-fiction author Mal Cooper (who is also science-fiction author MD Cooper) joined us on the podcast today to talk successful book launches, Facebook ads, marketing for authors, and lots more. She...
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SFA 026 – Launching a Pen Name, Co-Writing, and Organizing Author and Reader Events for Profit with Jasmine Walt from 2020-02-20T10:31:47
Our guest this week is New York Times bestselling fantasy author Jasmine Walt. She’s written under her own name, launched pen names, collaborated with other authors, and also runs writing ret...
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SFA 025 – Having a Series Take Off, Merchandising, and Co-Writing with Jason Anspach from 2020-02-13T10:27:15
This week, we interviewed successful science-fiction author Jason Anspach, who writes with Nick Cole in the popular Galaxy’s Edge universe that they created together. They’ve had fantastic su...
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SFA 024 – Ebook Pricing Strategies + Listener Questions from 2020-02-06T11:02:43
In this week’s “just us” show, Andrea, Jo, and Lindsay discussed ebook pricing, i.e. what they do for stories of various lengths, if they do something different for series starter...
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SFA 023 – Publishing Nonfiction Along with Fiction, Audiobooks, and Preparing for an Audio-First Eco-System with Joanna Penn from 2020-01-30T09:22:40
This week, non-fiction and thriller author, creative entrepreneur, and podcaster Joanna Penn joined us on the show. Chances are, you’re already familiar with Joanna, but in case you’re ...
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SFA – 022 Discussing Mark Coker’s (Smashwords) 2020 Indie Author Predictions + Questions and Answers from 2020-01-23T09:40:03
On today’s show, Andrea, Jo, and Lindsay pick out some of the predictions that Mark Coker of Smashwords made in his January post 2020 Publishing Predictions: House of Indie on Fire. They agre...
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SFA 021 – Making a Full-Time Income on One Novel a Year with Romantic Comedy Author Jami Albright from 2020-01-16T09:57:38
This week, we’re joined by romantic comedy author Jami Albright. She is a born and raised Texas girl, former actress and comedian, and writes the multiple award-winning Brides on the Run series. Sh...
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SFA 020 – Mistakes We’ve Learned from and Our Plans for 2020 from 2020-01-09T10:18:52
It’s just Andrea, Jo, and Lindsay on this week’s show. They did a little masterminding with each other in regard to their book plans for 2020 and also shared some of the mistakes they&#...
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SFA 019 – Killing it on Kickstarter with Loren L. Coleman from 2020-01-02T11:16:18
On this week’s show, we chat with science-fiction author and game developer Loren L. Coleman. Through his company, Catalyst Game Labs, he’s run several Kickstarters including campaigns ...
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SFA 018 – Why Revising Can Be Detrimental, Pantsing Like a Pro, and Moving from Traditional Publishing to Indie with Dean Wesley Smith from 2019-12-26T12:03:25
This week, we interviewed prolific New York Times and USA Today bestselling mystery and science fiction author Dean Wesley Smith. Some of the franchises he’s written novels for include Star T...
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SFA 017 – Selling Ebooks Direct, Growing Your Newsletter with Bonus Content, and Benefits of In-Person Events with Damon Courtney from Bookfunnel from 2019-12-19T10:51:25
For this week’s show, we interviewed Damon Courtney, fantasy author and the founder of BookFunnel, an author service that delivers ebooks to readers. As an author/publisher, you can use them ...
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SFA 016 – Advertising During the Holidays, Reader Magnets, When to Do Audiobooks, and More Listener Questions Answered from 2019-12-12T11:59:06
Andrea, Lindsay, and Jo answer listener questions on this week’s show. We discuss everything from advertising during the holidays, whether group promos and giving away reader magnets still wo...
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SFA 015 – Using Free Books and Multi-Author Promos to Increase Readership with Evan Gow from StoryOrigin from 2019-12-05T15:44:20
Today, we interview Evan Gow, the founder of StoryOrigin, an author service that facilitates delivering ebooks, organizing group promotions and newsletter swaps, and managing ARC teams. StoryOrigin...
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SFA – 014 Goodreads, Google Play, and Tips from the 20Books 2019 Conference from 2019-11-28T12:48:01
This week, Lindsay shares some of her notes from the annual 20Books conference in Las Vegas. She had a chance to talk with reps from Google Play and Amazon, so she shared what she learned…
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SFA – 013 How to Successfully Sell Wide (Beyond Amazon) with Mark Lefebvre from 2019-11-21T16:57:44
This week, we interviewed Mark Leslie Lefebvre, horror author, publishing consultant, former Director of Author Relations at Kobo and current Director of Business Development at the distributor Dra...
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SFA – 012 Contract Negotiations, Licensing Your Work, Branding, Podcasting Fiction and more from the WGM Business Master Class 2019 from 2019-11-14T09:01:47
This week, we did a second episode discussing what Andrea learned as an instructor and attendee of Kris Katheryn Rusch and Dean Wesley Smith’s annual business master class for authors. The top...
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SFA – 011 Thinking Like a Business, Marketing on a Budget, Hiring Help, and Tips from the WGM Business Master Class from 2019-11-07T09:12:28
Andrea Pearson has returned from the 2019 WMG Publishing Business Master Class put on each year by Kris Katheryn Rusch and Dean Wesley Smith. The class takes place over a week and covers a lot…
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SFA – 010 Increasing Productivity Through Outlining, Efficient Editing, and Dictation from 2019-10-31T07:27:01
Today, your hosts continue their discussion on productivity, publishing more books without losing quality, pantsing versus outlining, and dictating to increase the words you produce per hour....
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SFA – 009 Improving Productivity, Myths of “Churning out Books,” and What It Takes to Make $100,000+ from 2019-10-24T09:39:45
During today’s show, the hosts talk about productivity, attempt to dispel the myth that writing fast is equal to churning out drivel, and discuss ways they’ve gotten more efficient at writing...
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SFA – 008 Ebook Bundles and Boxed Sets (How, Why, What and Execution Tips) from 2019-10-24T08:17:05
Lindsay, Andrea, and Jo discuss ebook bundles and box sets of all types, why you would want to do them, and how to use them to bring in more readers and make more money by…
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SFA – 007 Digging Deeper into Book Marketing (Bookbub Ads, Facebook Ads, Amazon Ads, and Amazon Category Trends) – NINC 2019 from 2019-10-17T07:05:02
Today, our hosts are continuing to share what they learned at the NINC Conference The Reader Funnel And The Best of the Best in 2019 Book Advertising (Mark Dawson) Why advertise? Importance of know...
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SFA – 006 Author Marketing, Writing Craft, and Productivity Tips from NINC 2019 from 2019-10-10T07:08:36
On today’s show, we got an update on the hosts’ projects and got a whole bunch of tips from Jo and Lindsay’s time at the NINC Conference 2019 in Florida. Here are some of the…
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SFA – 005 How to Keep Selling Books Year After Year + Building a Loyal Fan Base and Community with K. M. Shea from 2019-10-03T06:41:05
Today our hosts interviewed popular fantasy fairy tale author K. M. Shea about how to consistently sell books and build a loyal fan base. K.M. Shea has been writing and publishing about four n...
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SFA – 004 Tips for Diversifying and Increasing Your Income as an Author + Digging Deeper with Jo Lallo from 2019-09-24T08:40:18
Today, Lindsay and Andrea interviewed fellow host, fantasy author Joseph R Lallo, discussing his background as an author and talking about ways to diversify your income. He’s jumped from...
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SFA – 003 Book Launch Tactics for Wide, Kindle Unlimited, Pre-Orders and Rapid Release with Lindsay Buroker from 2019-09-22T07:51:39
Today, Jo and Andrea interviewed fellow co-host fantasy and science-fiction author Lindsay Buroker to find out more about her book launch tactics. She’s been self-publishing since Decemb...
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SFA – 002 How to Rock Your Mailing List, Get More Subscribers, and Sell More Books with Andrea Pearson from 2019-09-21T06:33:41
Today, Lindsay and Jo interviewed co-host and fantasy author Andrea Pearson about book marketing. Specifically, how she builds and engages her mailing list, gets subscribers, and sells books even w...
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SFA – 001 What It Takes to Make Six Figures as an Author + Dispelling Myths from 2019-09-21T04:07:22
On our first show, learn more about our hosts, Lindsay Buroker, Andrea Pearson, and Jo Lallo, all of whom have made at least six figures a year from their book sales. They looked at the…
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