Pink it and shrink it: Why the traditional approach to design for women is out of vogue. - a podcast by Sky News

According to research by the Design Council women buy 85% of household products. Yet only 5% of designers working to create these products are female.

On the Sky News Daily podcast with Dermot Murnaghan, we are joined by product development consultant Merle Hall and Clare Larkspur from FemTech Company Elvie on why women designing products for women is just good business.

Daily podcast team:
Senior podcast producer - Annie Joyce
Podcast producer – Rosie Gillott
Junior podcast producer – Aishah Rahman
Interviews producer – Tatiana Alderson
Archive - Simon Windsor
Archive – Nelly Stefanova
Archive – Rob Fellowes

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