Ep11 - Goodbye Yellow Pages-Hello Online. The Digital Death Knell of NOTW. And An Apprentice Lesson In Branding - a podcast by Richard Heathcote | Voice Over Artist

In this 11th episode, we're looking at Yell's announcement that they're planning to ditch the book version of Yellow Pages. Also we say goodbye to the News Of The World after the phone hacking scandal, and how modern technology aided in its demise. Also, The Apprentice gives us a good lesson in branding. For information on all of your hosts and their own day jobs, then check out http://www.richardheathcote.co.uk/smallbizlive

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Website of Richard Heathcote | Voice Over Artist