Power Hour 13 | Understanding WordPress & Optimising Your Website - a podcast by Theo Ruby Marketing
from 2020-07-07T06:37:21
In this session we will learn how to safely navigate the WordPress dashboard while making the important first steps to build your next website.
1) Simply edit Pages, Media and Blog Content
2) Update plugins and extra functions
3) Add logo’s & straplines in line with your brand guidelines
4) Select a theme to give your website the desired look and feel of your business
5) Set “Global” font styling so you never have to worry about formatting again!
6) Easily create a full backup of your website for disaster recovery
7) Understand the basic principles of Elementor (to be continued in Part 3 next week)
WordPress is the most popular Content Management System (CMS) in the world with over 450 million active websites and over 35% of the market share. It has been crowned as the most versatile and scalable website builder and is perfect for businesses of all sizes from start-up to market leaders across the globe.
Looking for an online store, membership site or something bespoke? No problem… these can all be built with WordPress once you have the foundations a future session will go into more detail to easily upgrade your website to reach your business goals.
How does it work?
Every Friday at 12 pm we hold a Zoom training session (Power Hour) focusing on a specific aspect of digital marketing. The key points are then transformed into a “Bitesize Marketing Guide” each with a dedicated page including a highlights video, podcast and handouts plus Q&A’s with local business experts and advisors.
Using the same principles that we apply to our own marketing campaigns and client projects; you will get practical advice that’s been proven to deliver results. The aim is to bring together decision-makers from across London to learn new skills, with the opportunity to network with over 270 qualified attendees and counting.
Why Bitesize Marketing Guides?
These guides are carefully designed to give business owners and marketing teams a solid foundation and free tools to develop their own campaigns. Each topic is separated into bite-size chunks with clear action points and no jargon so they can be implemented by anyone.
We cover topics such as Website Design, SEO, Social Media, Networking, Sales Funnels and more. Building a comprehensive reference point over time, driven by your shared challenges theoruby.com/marketing-guides.
How do I get involved?
1) Subscribe for free marketing guides and exclusive content theoruby.com/news
2) Join the live Zoom events every Friday at 12 pm theoruby.com/events
3) Network with our local business community facebook.com/groups/enterprisenetwork
4) Get a free 121 Digital Marketing Clinic* via Zoom by emailing theo@theoruby.com
*These are 121 sessions to review your website and marketing activities or solve a specific challenge. Limited to 1 place per week with a free 3-month action plan and follow up call.
Speaker / Contributor Callout
We are always looking for key speakers and contributors to add the series so please get in touch if you have valuable knowledge or practical skills to share with our community.
Connect with us on Linkedin Linkedin.com/in/theoruby
Further episodes of Small Business Power Hour | Theo Ruby Marketing
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