Power Hour 8 | Helping Therapists find new clients online in 2020 - a podcast by Theo Ruby Marketing

First 15 seconds

1) Navigation

2) Image

3) Introduction

4) CTA

Engaged users

1) Build a clear picture of what you offer

2) Showcase your strengths and experience

3) Drive users to call / email / follow you

SEO – Driving clients from Google

SEO is a crucial part of marketing and can be much simpler than people make out.

Power Hour 7 was on SEO the video, audio is not live yet but you can see the preview here

www.theoruby.com/news

· On page SEO

· Image Optimisation

· Page Speed

· Links

https://www.theoruby.com/easy-seo-for-therapists/

Basics

1) Wordpress – Use the yoast or Rank Math plugins and follow on screen instructions

2) Wix – follow the checklist on the WIX SEO wiz (under marketing)

3) https://www.wix.com/wix-lp/seo-wiz

4) Squarespace – follow the checklist under marketing and use youtube videos

5) Google Business – Local SEO is powerful!

Keywords

- A keyword is simply a search term – it’s up to you to find the relevant ones and add them to your site – SEO Part 2 will be coming soon which will focus on Keywords

- There are a million therapists – be specific and identify yourself as a leader in your niche

- Content is crucial and your keywords should be input into your content

Further episodes of Small Business Power Hour | Theo Ruby Marketing

Further podcasts by Theo Ruby Marketing

Website of Theo Ruby Marketing