Podcasts by Small Data Forum Podcast
How do you make Big Data less intimidating, more actionable and thus more valuable, in particular for marketing and communications professionals? That is the question at the heart of the Small Data Forum, an initiative by LexisNexis Business Insight Solutions to listen, learn, share and educate ourselves and others who grapple with the challenges of the information avalanche. Industry thought-leaders Neville Hobson, Sam Knowles and host Thomas Stoeckle discuss current industry themes and news topics in the wider context of data and society.
Thomas Stoeckle leads strategic business development at LexisNexis Business Insight Solutions (BIS).
A marketing communications researcher and business leader with 25 years+ experience, he believes passionately in story-telling through robust data evidence and compelling visualization.
Originally from Germany, Thomas has been living and working in London for more than 16 years, working with clients all over the globe. In a fast-changing world, he enjoys nothing more than working with partners and clients finding and building better solutions for their communications challenges.
Forever a digital Neanderthal among digital natives, he is keenly aware that today's challenges demand fluency in the three languages of business, technology, and of course humans.
Thomas is also co-chair of the Institute for Public Relations Measurement Commission.
For nearly 30 years, Neville Hobson has been a voice of experience and influence about digital technologies and human behaviours, disruptive change in workplaces and marketplaces, and relevant trends to pay close attention to.
He helps organizations leverage his business and communication experiences, knowledge and subject-matter expertise that embraces social, digital and cognitive technologies. He helps clients understand the rise of artificial intelligence and its impact in workplaces and marketplaces; digital communication and engagement strategy and development; and how to leverage social media for stakeholder nurturing and development.
Neville is a pioneering podcaster, co-presenting the communication industry's first and most enduring podcast, "For Immediate Release: The Hobson and Holtz Report," from 2005-2015.
Sam Knowles is Founder & MD of Insight Agents, a corporate and brand storytelling business. He has almost 30 years' experience helping organisations communicate better, clearer, simpler.
Data and statistics are the foundation of the stories Sam helps companies to build; evidence-based, data-driven, insight-rich narrative. But only the foundation, before the tools and techniques of story take over.
With a PhD in experimental psychology, Sam has just written an intensely-practical guide to his craft called "Narrative By Numbers: How To Tell Stories With Data And Statistics". It will be published in early 2018.
Further podcasts by Thomas Stoeckle (strategic business development, LexisNexis BIS; co-chair Measurement Commission, Institute for PR)
Podcast on the topic Technologie
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Infinity. Perplexity. Resentment. from 2023-12-05T06:01
On a chilly 1st December, Sam takes us to the Bermudas (only virtually, sadly) – to the “Jurassic Park of crypto” that Listen
Two rants and a wry smile from 2023-10-16T08:35
In a distinctly un-Friday 13th Feeling, the Listen
Mirror, mirror, on the wall, who will be the sexiest chatbot of them all? from 2023-09-18T06:01
Another month, another deepish dive by the three podnosticators of the SmallDataForum – who Sam describes as “Thomas = the philosopher-academic and historical context-setter; Neville = the champ...
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The three sceptics of the apocalypse from 2023-08-28T06:01
Scepticism, questioning, and an ever-present gnawing uncertainty whether what Them In Power tell us is the case actually is the case – these are three hallm...
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SmallDataForum’s Diamond Jubilee from 2023-07-31T19:09
After seven years of vigorous podnostication, the SmallDataForum reaches its diamond anniversary. Or semi-sesquicentennial (‘half one hundred and fifty’) as Sam (of course!) informs us. Seventy-...
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Flushable, unflushable, or lingering round the U-bend? from 2023-06-26T06:01
We start episode 74 of the Small Data Forum podcast – or “1 AB” as Thomas christens it; the first after B*ris – in what many are calling “the era past peak podcast”....
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We don’t do that here from 2023-05-23T06:01
“In framing an ideal we may assume what we wish, but should avoid impossibilities.” This Aristotle quote opens one of my favourite books, Aldous Huxley’s last novel,...
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Burn, baby, burn from 2023-04-24T07:22
Fire and music go well together. Sixties rocker Arthur Br...
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Trolley problems from 2023-04-03T06:01
Back in the grey drizzle of a late March Friday morning in the UK, the three Podnosticators of the SmallDataForum convene to take another sideways look at ‘events, d...
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Meet the Podnosticators – the Oracle of Riogordo from 2023-03-20T07:01
In ancient Greece, people consulted oracles to learn about the future. The best known resided at the Listen
How should we shape our future digital life? from 2023-03-15T06:30
The Small Data Forum podcast was created spontaneously and almost accidentally after your three co-hosts met on a panel at a media industry event in 2016, a few week...
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Myopic PR industry set to miss yet another boat? from 2023-03-13T07:32
With the sun beating down on the Small Data Forum Podnosticators on day three of our podcast recording retreat in Ríogiordo, Andalucía, we turn our a...
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Hasta la vista, Auntie? from 2023-03-12T09:06
Fuelled by nothing more than Coke Zero and Fanta Limon, the Small Data Forum Podnosticators pop up for a special, flash, mini, 15-minute micropodcast, recorded during our podcast retreat in Anda...
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Of bots, turds and turnips from 2023-02-27T06:01
Always with fingers on the pulses of the most relevant breaking news stories, the not yet scurvy-plagued triumvirate of the SmallDataForum briefly contemplates the shortages of fruit and veg on ...
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Of AI, Tortoises, and online safety from 2023-01-23T06:05
The world is split, riven, and – as we so often observe from the three outposts of the Small Data Forum – like never before. Milk or tea in first? Red sauce or brown...
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Reflections on 2022 – from Trussonomics to generative AI and goblin mode from 2022-12-19T06:01
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What a terrible shower! from 2022-04-11T06:00
Shoulda been in Spain!
Sporting a gardener’s tan from ongoing travails in his garden in Southern Spain, Th...
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Propaganda 3.0: the end of free media (but definitely not of history) from 2022-03-21T06:00
Taking its cue from professional media commentators, the SmallDataForum kicks off with Thomas quoting Vladimir Ilyich Ulyanov, who is better known by his nom de clas...
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Nick Manning interview: Time for brands to take control of their data from 2022-03-07T06:00
The Small Data Forum started its side hustle of interviews with industry experts as an experiment almost exactly a year ago, but already we’re onto our sixth.
Metaverse, Omniverse, diverse, averse, perverse? from 2022-02-16T06:00
Gina Miller aims to bring good governance to British politics from 2022-02-14T06:00
The Small Data Forum podcast is both delighted and honoured to bring seasoned campaigner, Listen
Helping brands navigate the Scylla and Charybdis of digital and social media from 2022-01-24T06:01:28
In the latest in the occasional series of Small Data Forum podcast interviews with industry mavens and thought leaders, SDF co-host Sam Knowles caught up with Listen
Big Dog, Novax and the Andrew formerly known as Prince: lessons in entitlement from 2022-01-18T06:00
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This is the end of the year, as we know it from 2021-12-20T06:00
“It’s been a funny old year,” muses Thomas as we three kings of the Small Data Forum podcast begin our last ramblechat of 2021, with Thomas sounding like a football ...
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From metaverse to pyroverse. Caution: this episode contains strong language from 2021-11-08T06:00
Recorded just a week after Facebook’s rebranding...
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Media and marketing industry data under an expert microscope from 2021-09-12T17:25:59
In the third of our new (but growing) series of Small Data Podcast interviews with data mavens, Sam is joined by media analyst Listen
Veni, vidi, vaxi from 2021-08-08T19:21:35
As Thomas is making his usual round of introductions for this, the forty-ninth episode of the Small Data Forum podcast, he comments on Sam’s status as a published au...
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SDF Interview: Anne Hardy, CISO at Talend, on regulation vs self-regulation for Big Tech from 2021-08-01T14:55:10
Like (slow) buses, you wait for years for interviews to turn up on the SmallDataForum podcast, and two turn up within but five months of each other.
With Thom...
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It did not come home from 2021-07-10T19:28:53
Two Englishmen and a German talk about football… With SDF episode no. 48 being recorded sandwiched between the 1966 World Cup win (20,187 days ago, assuming Sam’s calculation is correct) and the...
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Oh-oh-oh, your pants are on fire from 2021-05-23T14:49:37
During the Matrix Churchill affair – a conflict of interest and bit of politic...
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The state of the world: "unethical, foolish, possibly illegal" from 2021-04-24T17:22:37
To vaccinate or not to vaccinate – or, when Uschi met Jezza from 2021-03-21T15:34:46
From our very own version of Numberwang, to utilitarianism, the precautionary principle, the Plague of Athens 430 BC, to Gartner’s latest tech trends, the SmallDataForum serves up another mixed ...
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The SmallDataForum Interview, vol. 1: Darren Lilleker on politics and communication from 2021-03-01T18:30:09
After almost five years and 44 episodes of the SmallDataForum with the same old (though always fresh and sparkly) line-up of Neville, Sam and Thomas, we’re introducing one-on-one interviews as a...
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The robber barons are at it again from 2021-02-21T18:12:41
Thomas greets the first episode of the Small Data Forum to be “AT” – 1AT, indeed; the first recorded After Trump – with some cheer.
That said, this month’s often-passionate look at the us...
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I Predict a Riot from 2021-01-17T17:33:42
"The masses have never thirsted after truth. They turn aside from evidence that is not to their taste, preferring to deify error, if error seduce them. Whoever can supply them with illusions is ...
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2020: Caught in the Gaslights from 2020-12-13T21:22:55
“Are you trying to tell me I’m insane?” asks Ingrid Bergman’s character Paula of her husband Gregory (Charles Boyer) in George Cukor’s 1944 film noir classic, Listen
Cummings and goings from 2020-11-15T21:04:53
By any reckoning, 2020 will go down as a year to be forgotten.
For the havoc and carnage wreaked by the coronavirus pandemic, right across the globe. For the most divided and divisive U.S...
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We’re Not in Kansas Anymore from 2020-10-25T14:08:58
“Donald Trump has absolutely nothing to say. He has no agenda. He has no plan. He has no ideals or hopes or purpose”, according to a post-debate analysis by Listen
Social dilemmas, digital and phygital experiences from 2020-09-22T17:44:44
As if proof was needed that new Netflix edu-docu The Social Dilemma is highly Marmite among...
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Metaphors, Silicon Sultans and salivating idiots - another fine mess from 2020-08-02T20:07:10
We haven’t quite “sent it packing” yet, however once COVID-19 has finally been “wrestled to the ground” – Listen
Facebook, GDPR, brand safety – suddenly it's 2018 all over again from 2020-06-28T15:17:21
For understandable reasons, the last four, regular monthly episodes of the Small Data Forum podcast have been focused – almost to the point of obsession – on coronavirus. From the uncertain firs...
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A very curious mind indeed from 2020-06-14T19:40:42
As the world appears to become “curiouser and curiouser”, we could all do with some instructions as to how to make more sense of what is happening, connect dots, draw conclusions and make good –...
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From Woodstock to Nudgestock from 2020-05-31T19:01:08
Apparently 2020 is what you get when you put together 1918, 1929 and 1968. With just over 40% done, it’s a bit early to say. Or is it?
Pandemic – tick. Global recession – about to hit. Po...
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We would have recorded you a shorter podcast … from 2020-05-03T14:18:57
It is said that French mathematici...
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“If broadband goes down, we’re all screwed” from 2020-04-08T20:41:15
For all the disruption that the lockdown has brought to the nation (if not the world), for the cast of the SmallDataForum, little has changed in the way we work: most of our 34 episodes were rec...
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Convolvulus, Coronavirus&the Thomas theorem, or when stuff gets real from 2020-03-16T21:00:41
“If men define situations as real, they are real in their consequence”.
This little known sociological formula from the late 1920s, known as the Thomas Theorem after husband-and-wife rese...
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When Henry VIII met Dr Strangelove from 2020-02-09T20:55:50
If historical analogies provide the measure of a man, then Downing Street henchman-in-chief, lead iconoclast and perpetual ideas recyclist “Classic Dom” Cummings is doing a spectacularly good jo...
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More C-3PO and BB-8 than GDPR and CCPA, and definitely NSFW from 2019-12-22T18:35:26
Five days after voting ended in the UK General Election, Thomas Stoeckle, Neville Hobson and Sam Knowles joined in live conversation recorded in London. We continue our conversation about the st...
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Of Giants and Donkeys from 2019-11-04T20:39:32
According to the Sunday Times, the pending General Election will be “Listen
Back to the Future from 2019-10-06T19:54:23
When Rome teetered on the brink of democratic collapse in the first century BCE, as it prepared – unknowingly – to move from a form of notional democracy to imperial rule, three men came togethe...
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Summertime Special from 2019-06-23T16:00:30
In England’s distant past, long before the spread of wealth and the explosive growth of the middle classes, holidays were a rarity. Overseas holidays were unheard of, except for those gilded few...
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When April Fool's meets Groundhog Day from 2019-04-07T19:38:04
So this is the episode when the three stooges of the SmallDataForum were meant to reflect wistfully on what was Great Britain exiting Greater Europe.
The irony of recording this on April ...
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To regulate, or not to regulate, that is the question… from 2019-03-03T21:06:37
"We can have democracy in this country or we can have great wealth concentrated in the hands of a few, but we cannot have both.“ So the famous US Supreme Court Justice and ‘crusader for social j...
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25 episodes, and more than 2.5 years – plus ça change … from 2019-01-28T21:55:03
It’s our Silver Jubilee – 25 times SmallDataForum, and so much has happened since our first episode less than a fortnight before the EU Referendum. And yet here we are, Brexit still front and ce...
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Reading the runes for 2019: Brexitexit, the end of Chairman Zuck, and might China be the new Russia? from 2018-12-23T20:59:17
The SmallDataForum celebrated its third Christmas with a highly calorific and somewhat alcoholic Italian lunch, followed by post-prandial musings about high- and low-lights of 2018, and some cry...
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Pretty crazy ideas about the Facebook from 2018-11-22T07:43:03
“The ever-present function of propaganda in modern life is in large measure attributable to the social disorganization which has been precipitated by the rapid advent of technological changes.”<...
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Zucker time or time to take in Berners-Leesy? from 2018-10-07T13:51:05
The latest episode of the Small Data Forum podcast sees the founding trio of Neville, Thomas, and Sam striding confidently into our early 20s. Who knew that the fledgling born at an event in Cov...
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Attention, meaningful content and post-apocalyptic novels from 2018-09-04T17:33:36
Our latest podcast ended up being a tad longer than planned – clearly a sign of a lively, engaged discussion. In talking about various aspects of the attention economy, we managed to hold each o...
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GDPR, ePrivacy, copyright and antitrust: the EU's long game from 2018-07-24T06:37:48
"If a tree falls in a forest, and no one is around to hear it, does it make a sound?" A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might...
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The Immediate Aftermath of GDPR from 2018-06-10T17:37:53
Thomas Stoeckle, Neville Hobson and Sam Knowles in conversation on big and small data.
In this episode, we discuss the immediate aftermath of GDPR following its enablement on May 25, 2018...
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Inertia, ethics, and breaches of trust from 2018-05-08T19:42:18
Data, data everywhere, but ethics in short supply.
The latest episode of the Small Data Forum podcast follows the classic narrative arc of a three-act story. Beginning, middle, and end. T...
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"Falsehood flies, and truth comes limping after it" from 2018-04-02T19:15:38
The SmallDataForum convened in late March, and as for our big story, we had several candidates and angles on the same theme of the use and abuse of data.
Sam is now a newly published auth...
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The #SmallDataForum Podcast - Episode 16 from 2018-02-14T05:48:46
Yet again, the Three SDF Podcasteers Neville Hobson, Sam Knowles and Thomas Stoeckle tackle a range of related themes, from trust in society to clarity in corporate messages, global attitudes to...
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Reining in tech: responsibility, regulation and education from 2018-01-08T18:49:43
Our Christmas episode was recorded under the auspices of Janus, the god of all things related to time. Now into the mont...
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Looking forward by looking back from 2017-12-13T06:54
As the Small Data Forum progresses through its early teenage years – our latest podcast is episode 14 already – regular co-hosts Thomas Stoeckle, Neville Hobson, and Sam Knowles are taking the o...
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1984 meets Pavlov's dogs - navigating a moral maze of private and public interests from 2017-11-05T18:23:33
"Trust, but verify" is a phrase that was used often by Ronald Reagan. It is more than a little ironic that this is originally a Russian proverb (Listen
Scope and scale of Fake News and GDPR from 2017-10-12T20:00:38
September was PR Measurement Month, and October is conference season. Not just in UK politics, but also for a number of trade bodies in...
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The #SmallDataForum Podcast - Episode 11 from 2017-09-14T09:02:35
Thomas Stoeckle, Neville Hobson and Sam Knowles in conversation on the history and function of PR, business and Big Data (and the ten Vs of Big Data), SNCR research initiative and survey into fa...
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UK general elections, micro-targeting voters and getting the right data from 2017-07-24T09:19:22
Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of mic...
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Back to the future or fast forward to a new normal? from 2017-06-21T08:42:33
In the latest episode of the #SmallDataForum podcast, Sam Knowles, Thomas Stoeckle, and Neville Hobson, subject the latest piece of Big News to their usual scrutiny. There’s lively debate about...
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Machine learning and augmented intelligence; platforms as publishers; and the fake news debate continues from 2017-05-25T09:04:18
SDF episode 9 discusses the challenges and opportunities of accelerating progress in the areas of machine learning and AI (which for us means augmented, rather than 'just' artificial intelligenc...
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How Does Big Data Convert into Business Value? from 2017-03-31T15:56:29
A topic that’s dominated our conversation in recent episodes of The Small Data Forum podcast is fak...
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Narrative versus Fact – the 'asymmetric information warfare' from 2017-02-13T20:30:39
In their first SDF podcast of 2017, Neville, Sam and Thomas enjoy a wide-ranging conversation that looks at the issues of loss of trust in institutions, fake news and post-truth from the perspec...
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Fake News, Search Gaming, and Augmented Intelligence: Evolving Challenges and How Society Deals With Them from 2016-12-14T17:59:09
In episode 5 of the Small Data Forum podcast series hosted by LexisNexis – our Christmas and year-end edition – Neville Hobson, Sam Knowles and I reflect on fake news and their distribution netw...
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Brexit, Trump and the challenge of better forecasting with better data from 2016-12-02T18:51:34
Recent expressions of democratic political will – the UK referendum on EU membership, the US presidential elections – have surprised most observers and commentators. Both outcomes, i.e. Brexit a...
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Competitive advantages in sport from data from 2016-09-09T13:23:37
Episode 3 of the Small Data Forum podcast focuses on the growing influence of data analytics in professional and elite sports. With Olympic news still fresh, Neville Hobson, Sam Knowles and Thom...
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Role of Data in the Brexit Campaigns from 2016-07-18T10:04:59
Episode 2 of the Small Data Forum podcast focuses on the role and use of data in the campaigns for the EU referendum vote in the UK. Neville Hobson, Sam Knowles and Thomas Stoeckle discuss the o...
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Small Data Forum Episode 001 from 2016-06-14T14:08:14
How do you make Big Data less intimidating, more actionable and thus more valuable? That is the question at the heart of the Small Data Forum, an initiative by LexisNexis Business Insight Soluti...
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